10 Reasons Why Blog Writing Services Are the Top B2B Marketing Tactic

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10 Reasons Why Blog Writing Services Are the Top
B2B Marketing Tactic

• https//goodmanlantern.com/

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In the era of steep competition, successful
organisations have realised that competing on
their B2B products/services is not enough. They
rely on superior CX or robust marketing
strategies to effectively target their customers.
And at the heart of these strategies lies
content. Content is truly the king when it comes
to B2B businesses. However, not all content is
created equal. Some forms get better results than
others while being more suited for the marketing
objectives of B2B businesses and B2B content
writing services. The best example of this is
blogs, which have emerged as one of the top B2B
marketing tactics. Many organisations are
enlisting blog writing services to gain a
sustained competitive advantage. So, what is it
about blogs that makes them so effective? What
are the benefits of using blog content writing
services? Lets find out.
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Importance of Blog Content Writing Services for
B2B Marketing

• Long gone are the days when blogs were just one
  of the many tools used in a B2B marketing
  campaign. Blogs have now found their place as the
  centre of many content strategies driven by blog
  writing services. In fact, 77 of Fortune 500
  companies have a dedicated blog. Also, companies
  that blog generate 67 more leads than those that
  dont.

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This increase in the importance of blogs is a
result of the strong demand for quality content
by customers and decision-makers. Blogs can get
results for a variety of marketing objectives,
and they are relevant across industries and
target audiences. A long-term strategy revolving
around them can reap unmatched results for any
B2B organisation. As a result, organisations
often rely on top blog writing services to churn
out high-performing blogs. But what is it that
makes blogs the top B2B marketing tactic?
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Blogs Drive Visibility and Traffic

• The search engine optimisation benefits of blogs
  are immense. They increase the visibility of B2B
  businesses multi-fold through high rankings on
  search engines. This means that every time
  someone types the relevant keywords, your
  organisations blog could feature as one of the
  top results. This is quite crucial, especially
  because 72 of customers use a non-brand keyword
  before moving on to a branded one. Hence, if you
  are able to solve their problem through quality
  blogs, it paves the way for your brand to be
  visible. By using blog content writing services,
  you can make blogs the online face of your brand.
  This visibility, in turn, directs traffic to your
  website.

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HubSpot research has stated that 42 of companies
have acquired a customer through their blogs. The
traffic directed to your website creates solid
opportunities for brand awareness. However, it is
important to understand that each and every blog
out there does not perform up to these standards.
Blog content writing services use the right mix
of keyword density, effective meta titles and
descriptions, and various other techniques for a
robust SEO strategy that gets results.
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Blogs Lead to Quality Lead Generation

• As mentioned, blogs redirect people to landing
  pages, acting as a goldmine for lead generation.
  From CTAs to chatbots, various nudges for
  interactions on landing pages lead to
  high-quality lead generation for B2B brands. But
  why are we calling these leads high-quality?
• This is because they are generated through
  organic traffic. These customers are the ones who
  came across an SEO-enriched blog on a search
  engine, liked the content, and developed an
  interest in your brand. According to Search
  Engine Journal, while only 1.7 of paid leads
  convert, leads from SEO have a much higher
  conversion rate of 14.6. The combined effects of
  high visibility, multiple touchpoints, and
  customers problems getting solved lead to the
  perfect environment for lead conversion. This is
  why many B2B companies enlist the support of blog
  writing services whenever they face issues with
  lead generation and conversions.

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Blogs Educate Potential Clients

• Quality blogs are informative, featuring rich
  statistics and insights. These features drive
  readers interest but also give your brand an
  opportunity to educate them in a beneficial way.
  You can communicate the pain points that your
  brand solves and reinforce what your brand sells.
  Blog content writing services use a variety of
  sources, graphics, and research reports to
  educate prospects in a manner that adds value.

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Blog Writing Services Give Your Brand a
Personality

• Blogs speak to your prospects conversationally
  and insightfully. They create a voice for your
  brand, making it human. This helps
  differentiate your brand from a sea of
  competitors. Instead of using drab business
  jargon, blogs provide an opportunity to interact
  using relatable and personable content. Many blog
  writing services help brands create a consistent
  tone and personality that aligns with the target
  audience. Instead of a faceless entity, your
  brand can build a rapport with prospects through
  the expertise of B2B content writing services.
• Humanising your brand by giving it a personality
  allows you to build a relationship with
  customers. This connection, over a long period of
  time, is likely to develop into brand loyalty for
  your B2B business.

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Blogs Position Your Brand as a Thought Leader

• A thought leadership blog strategy focuses on
  authentic content with the aim of sharing
  information and wisdom. These types of blogs
  allow you to establish your brand as a leader in
  the industry. It will increase its visibility and
  credibility. LinkedIn found that 54 of
  decision-makers and 48 of C-Suite executives
  spend more than one hour reading and reviewing
  thought leadership content. Another study found
  that two-thirds of marketers surveyed considered
  thought leadership as their top priority. Also,
  many of them are looking to use the services of
  blog content writing services for the same
  reason.
• Blogs are a great tool for thought leadership
  positioning. They provide flexibility around word
  count, visuals, and content structure to best
  suit your needs. They can help establish your
  brand as a force to reckon with in the industry,
  leading to enhanced marketing and business
  outcomes.

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Blogs Are Cost-Effective

• Paid advertising campaigns only get you results
  as long as you continue to put money into them.
  However, blogs provide you with results over a
  long period of time. As you produce more and more
  blogs, you continually grow traffic to your
  website without necessarily increasing the budget
  you spend. According to this study, content
  marketing costs 62 less than traditional
  advertising, while another states that 82 of
  blog marketers witness positive ROI for their
  inbound marketing.
• Blogs are also more scalable and feasible as a
  long-term strategy than paid promotional
  campaigns that require a significant investment.
  You can even use the expertise of many blog
  writing services at affordable rates to boost
  your content marketing strategy. It is safe to
  say that the cost savings of making blogs and
  content the centre of your marketing are too
  impressive to overlook.

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Blog Writing Services Can Support Any Marketing
Objective

• As we have been communicating, blogs are highly
  versatile and flexible. They support a diverse
  variety of choices as per your requirements.
  Blogs can drive various marketing objectives,
  such as
• Brand visibility and awareness
• Building trust and loyalty
• Lead generation and conversion
• Engaging with the audience
• Brand positioning, and so on.

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Blog writing services start by understanding your
brand, industry, and target audience. They then
focus on the marketing and business objectives to
create a customised content marketing strategy.
By modifying and finetuning the elements of
blogs, many of these strategies can be
successfully implemented by blog content writing
services.
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Blogs Allow for Content Repurposing

• The content created for a blog is not limited to
  a single website post. With a few tweaks, it can
  be used for multiple platforms, and parts of it
  can even be used on social media. The content
  used in blogs can also act as a foundation for
  the creation of infographics, videos, and
  newsletters.
• This also helps in maintaining consistent
  messaging across various platforms and content
  formats, as the source behind them is the same.
  Therefore, blog content writing services often
  use blogs as a starting point to develop other
  elements for the overall marketing strategy.

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Blogs Lead to Long-Term Success

• If you are looking for a consistent, scalable,
  and reliable strategy for long-term benefits,
  blogs are the perfect match for you. The demand
  for content is never-ending, and blogs can be a
  perennial feature in your marketing efforts.
  Moreover, the consistency and frequency of blogs
  over a long period of time will allow your brand
  to reap the maximum benefits of this strategy.

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Being cost-effective and flexible, blogs should
definitely be used to create a sustained
competitive advantage for your B2B business.
While many organisations face issues in
developing in-house expertise and commitment to
make blogs a long-term strategy, this problem can
be easily resolved by outsourcing your needs to
blog writing services. This list can continue,
but we hope that the message has been clearly
established by now. Blogs have the potential to
be the sustained driver of your content strategy,
linking your marketing efforts to your business
goals. As you appreciate the importance of blogs,
you might wonder, How can I make the most out of
blogs?. Here are some tips and tricks that might
come in handy.
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Tips for Creating High-Performing Blogs

• Blog content writing services use a variety of
  techniques to maximise the impact of blogs. Some
  of these best practices include
• Start by creating personas for your multiple
  audience segments to better understand the type
  of content you need.
• Use various SEO techniques, such as meta titles
  and meta descriptions, to capitalise on target
  keywords. Incorporating links and alt texts can
  also go a long way in increasing the visibility
  and ranking of your blogs.
• Instead of making your blogs look like chunks of
  text put together, you can add aesthetic visuals
  and eye-catching graphics to get your message
  across effectively.
• Incorporating Calls To Action (CTAs) in your
  blogs can bolster lead generation.

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The potential benefits of blogs can only be
reaped through consistent commitment. Blogs need
to be churned out frequently while adhering to
high-quality standards and using the
above-mentioned techniques for them to work their
magic. While this might sound like an uphill
task, outsourcing it to blog content writing
services can empower you to reap these benefits.
It happens without going through the hassles of
producing them in-house.
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How Can You Benefit From Our Blog Writing
Services?

• Blogs can be the star of your content marketing
  strategy, tying beautifully to your business
  objectives. At Goodman Lantern, we provide one of
  the top blog content writing services delivered
  by our seasoned writers with experience creating
  high-performing blogs. Partnering with us can get
  you started on a continued journey of competitive
  advantage and marketing success by leveraging the
  power of blogs.
• Book a call or send us an email to take your
  marketing to the next level.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/