BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

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BUILDING B2B BRANDS AND BUSINESS WITH CONTENT
STRATEGY
Pune Mumbai London An ISO 90012008 Company
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BUILDING B2B BRANDS AND BUSINESS WITH CONTENT
STRATEGY
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THE SCENARIO

• With the digital revolution, B2B customers engage
  with companies through search, online
  communities, and web-based content.
• Clients do a Google Search to find solutions to
  their pain points rather than wait to be found.
• So while digital marketing is imperative for B2B
  companies, it is also equally important to have a
  well-defined content strategy to increase
  business exposure and effectiveness of your
  digital campaign.

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DIGITAL MARKETING AND INTERICS IN-DIGITAL

• Interics In-Digital is a full services digital
  marketing company with special experience working
  for B2B clients.
• We understand that B2B content marketing is aimed
  at other businesses or professionals representing
  organisations that might be interested in your
  products or services.
• It's all about
• picking the right channels to reach your ideal
  audience
• providing information whereby professionals are
  educated, inspired and engaged
• writing, re-writing and promoting content that
• - helps raise brand awareness
• - builds your credibility as a thought leader
• - ultimately, increases sales.

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HOW INTERICS IN-DIGITAL DEVELOPS DELIVERS A
GOOD CONTENT STRATEGY

• SWOT Analysis

• Content Architecture

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SWOT ANALYSIS
Provides understanding of your products/ services
Helps define where your business wants to go
In which direction you are moving
Provides understanding of your products/ services
Gives a clear picture of where you stand
How you deliverbetter value

• SWOT is a powerful strategy development tool to
  help you achieve your goals in a structured,
  systematic manner.
• - Gives a clear picture of where you stand -
  In which direction you are moving
• - Helps define where your business wants to
  go - Provides understanding of your products /
  services
• - What your competitors are offering - How
  you deliver better value
• Based on this in-depth study and analysis, we
  develop a strategy and create brand experiences
  that are relevant, consistent and compelling.

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CONTENT
ARCHITECTURE
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CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing

• Provides an ongoing birds-eye view of how
  everything is supposed to work.
• We develop and build your content in a framework
  which unfolds your image, philosophy, who you are
  and also describes your product, applications,
  markets, etc. in a systematic way. Studying about
  the brand helps to build the main elements of
  your Content Stack.
• The Content Architecture is made up of 3 levels
• - CONTENT RESEARCH, STRATEGY GOVERNANCE
• - CONTENT CREATION
• - CONTENT DEVELOPMENT FOR MARKETING

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CONTENT RESEARCH, STRATEGY GOVERNANCE
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing

• Based on research, audit and analysis, we devise
  a Content Strategy that focuses on the planning,
  creation, delivery and governance of content.
• The objective is to create meaningful, engaging
  and sustainable content that is well structured
  and is the foundation of your content
  architecture pyramid.

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CONTENT CREATION
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing

• Based on the Content Architecture and adopting
  data-driven insights, we build content that is
  personalised and scalable.
• Ideally, your strategy should identify specific
  content goals like increased SEO value, more
  backlinks to your website, improved readership,
  increased engagement, additional leads, etc.
• Goals should be practical and attainable - an
  editorial calendar is a great tool for this.
• The structuring makes the content more useful and
  easily deliverable on any channel or device while
  helping to keep track of your content and goals.

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(Published, Reactive Proactive)
CONTENT DEVELOPMENT FOR MARKETING
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing

• With insights into real-time analytics, we create
  and distribute content that is most relevant to
  increase reach and deepen engagement.
• Carefully crafted content includes info graphics,
  blogs, press releases, pitches, whitepapers, case
  studies, landing pages, SEO pages and blog posts
  each of which serves a different purpose and is
  designed to attract a clearly defined audience.
• Before creating content, we answer important
  questions
• - How are you going to distribute and amplify
  that whitepaper?
• - Which publications are best suited to your
  article pitch or press release?
• In todays omnichannel marketing environment, the
  best strategies identify multiple channels and
  touch points for high value content that drives
  profitable customer action.

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HOW IN-DIGITALS CONTENT STRATEGY BENEFITS B2B
ORGANISATIONS
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• Interics In-Digitals Content marketing is always
  based on a sound content strategy that works for
  B2B enterprises in different ways.
• 1. Gains targeted website traffic Targeted
  content answers the needs of potential customers
  and draws them to your website
• 2. Generates more qualified leads This can be
  measured with Google Analytics to track your
  traffic
• 3. Increases conversions Targeted content, at
  the right time and place, builds trust and leads
  to conversions. Remarketing especially
  helps increase conversions.
• 4. Outranks the competition A well-planned
  content strategy helps develop enough content
  based on the most competitive keywords to
  help you dominate on search engines.

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Enables online Reputation Management
Increases conversions
Increases brand loyalty
Gains targeted website traffic
Outrank the competition
Better social media engagement
Generates more qualified leads

• 5. Increases brand loyalty Consistent and
  valuable content at the right time keeps
  customers engaged and pleased. It also improves
  chances of upselling or cross-selling.
• 6. Better social media engagement Most B2B
  marketers make social media a major tactic. High
  quality content attracts and engages customers to
  follow you on LinkedIn, FB, YouTube, etc.
• 7. Enables online Reputation Management Quality
  and consistent content helps you build your
  reputation as a thought leader. It also helps to
  monitor and address concerns, promote
  positive and credible information that boosts
  your reputation.

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SUMMARY

• Content strategy requires complete, detailed
  planning covering what will be created and how
  where it will be promoted and how and what
  results it is expected to achieve.
• Takes time, effort and expertise, and usually
  involves many stakeholders inside and outside the
  organisation.
• Interics IN-DIGITAL is a full-services digital
  marketing agency in India that partners with
  businesses to deliver results and ROI.
• Interics uses a customised combination of Content
  Strategy for digital marketing, Social Media
  Strategy, Digital Advertising, Website Design and
  more.
• Tailors digital marketing solutions for powerful
  digital brand experience and measurable brand
  impact.
• Interics is a top advertising agency in India,
  experienced brand consultancy in India, brand
  launch agency, social media marketing agency and
  website designing company in India.

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Connect with us

• 020 67236213 91 9373273322
• www.intericsdesigns.com www.intericsdigital.co
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