Title: BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY
1BUILDING B2B BRANDS AND BUSINESS WITH CONTENT
STRATEGY
Pune Mumbai London An ISO 90012008 Company
2BUILDING B2B BRANDS AND BUSINESS WITH CONTENT
STRATEGY
3THE SCENARIO
- With the digital revolution, B2B customers engage
with companies through search, online
communities, and web-based content. - Clients do a Google Search to find solutions to
their pain points rather than wait to be found. - So while digital marketing is imperative for B2B
companies, it is also equally important to have a
well-defined content strategy to increase
business exposure and effectiveness of your
digital campaign.
4DIGITAL MARKETING AND INTERICS IN-DIGITAL
- Interics In-Digital is a full services digital
marketing company with special experience working
for B2B clients. - We understand that B2B content marketing is aimed
at other businesses or professionals representing
organisations that might be interested in your
products or services. - It's all about
- picking the right channels to reach your ideal
audience - providing information whereby professionals are
educated, inspired and engaged - writing, re-writing and promoting content that
- - helps raise brand awareness
- - builds your credibility as a thought leader
- - ultimately, increases sales.
5HOW INTERICS IN-DIGITAL DEVELOPS DELIVERS A
GOOD CONTENT STRATEGY
6SWOT ANALYSIS
Provides understanding of your products/ services
Helps define where your business wants to go
In which direction you are moving
Provides understanding of your products/ services
Gives a clear picture of where you stand
How you deliverbetter value
- SWOT is a powerful strategy development tool to
help you achieve your goals in a structured,
systematic manner. - - Gives a clear picture of where you stand -
In which direction you are moving - - Helps define where your business wants to
go - Provides understanding of your products /
services - - What your competitors are offering - How
you deliver better value - Based on this in-depth study and analysis, we
develop a strategy and create brand experiences
that are relevant, consistent and compelling.
7CONTENT
ARCHITECTURE
8CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
- Provides an ongoing birds-eye view of how
everything is supposed to work. - We develop and build your content in a framework
which unfolds your image, philosophy, who you are
and also describes your product, applications,
markets, etc. in a systematic way. Studying about
the brand helps to build the main elements of
your Content Stack. - The Content Architecture is made up of 3 levels
- - CONTENT RESEARCH, STRATEGY GOVERNANCE
- - CONTENT CREATION
- - CONTENT DEVELOPMENT FOR MARKETING
9CONTENT RESEARCH, STRATEGY GOVERNANCE
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
- Based on research, audit and analysis, we devise
a Content Strategy that focuses on the planning,
creation, delivery and governance of content. - The objective is to create meaningful, engaging
and sustainable content that is well structured
and is the foundation of your content
architecture pyramid.
10CONTENT CREATION
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
- Based on the Content Architecture and adopting
data-driven insights, we build content that is
personalised and scalable. - Ideally, your strategy should identify specific
content goals like increased SEO value, more
backlinks to your website, improved readership,
increased engagement, additional leads, etc. - Goals should be practical and attainable - an
editorial calendar is a great tool for this. - The structuring makes the content more useful and
easily deliverable on any channel or device while
helping to keep track of your content and goals.
11(Published, Reactive Proactive)
CONTENT DEVELOPMENT FOR MARKETING
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
- With insights into real-time analytics, we create
and distribute content that is most relevant to
increase reach and deepen engagement. - Carefully crafted content includes info graphics,
blogs, press releases, pitches, whitepapers, case
studies, landing pages, SEO pages and blog posts
each of which serves a different purpose and is
designed to attract a clearly defined audience. - Before creating content, we answer important
questions - - How are you going to distribute and amplify
that whitepaper? - - Which publications are best suited to your
article pitch or press release? - In todays omnichannel marketing environment, the
best strategies identify multiple channels and
touch points for high value content that drives
profitable customer action.
12HOW IN-DIGITALS CONTENT STRATEGY BENEFITS B2B
ORGANISATIONS
13- Interics In-Digitals Content marketing is always
based on a sound content strategy that works for
B2B enterprises in different ways. - 1. Gains targeted website traffic Targeted
content answers the needs of potential customers
and draws them to your website - 2. Generates more qualified leads This can be
measured with Google Analytics to track your
traffic - 3. Increases conversions Targeted content, at
the right time and place, builds trust and leads
to conversions. Remarketing especially
helps increase conversions. - 4. Outranks the competition A well-planned
content strategy helps develop enough content
based on the most competitive keywords to
help you dominate on search engines.
14Enables online Reputation Management
Increases conversions
Increases brand loyalty
Gains targeted website traffic
Outrank the competition
Better social media engagement
Generates more qualified leads
- 5. Increases brand loyalty Consistent and
valuable content at the right time keeps
customers engaged and pleased. It also improves
chances of upselling or cross-selling. - 6. Better social media engagement Most B2B
marketers make social media a major tactic. High
quality content attracts and engages customers to
follow you on LinkedIn, FB, YouTube, etc. - 7. Enables online Reputation Management Quality
and consistent content helps you build your
reputation as a thought leader. It also helps to
monitor and address concerns, promote
positive and credible information that boosts
your reputation.
15SUMMARY
- Content strategy requires complete, detailed
planning covering what will be created and how
where it will be promoted and how and what
results it is expected to achieve. - Takes time, effort and expertise, and usually
involves many stakeholders inside and outside the
organisation. - Interics IN-DIGITAL is a full-services digital
marketing agency in India that partners with
businesses to deliver results and ROI. - Interics uses a customised combination of Content
Strategy for digital marketing, Social Media
Strategy, Digital Advertising, Website Design and
more. - Tailors digital marketing solutions for powerful
digital brand experience and measurable brand
impact. - Interics is a top advertising agency in India,
experienced brand consultancy in India, brand
launch agency, social media marketing agency and
website designing company in India.
16Connect with us
- 020 67236213 91 9373273322
- www.intericsdesigns.com www.intericsdigital.co
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