BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY - PowerPoint PPT Presentation

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BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

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Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. We understand that B2B content marketing is aimed at other businesses or professionals representing organisations that might be interested in your products or services. It's all about picking the right channels to reach your ideal audience providing information whereby professionals are educated, inspired and engaged writing, re-writing and promoting content that - helps raise brand awareness - builds your credibility as a thought leader - ultimately, increases sales. – PowerPoint PPT presentation

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Title: BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY


1
BUILDING B2B BRANDS AND BUSINESS WITH CONTENT
STRATEGY
Pune Mumbai London An ISO 90012008 Company
2
BUILDING B2B BRANDS AND BUSINESS WITH CONTENT
STRATEGY
3
THE SCENARIO
  • With the digital revolution, B2B customers engage
    with companies through search, online
    communities, and web-based content.
  • Clients do a Google Search to find solutions to
    their pain points rather than wait to be found.
  • So while digital marketing is imperative for B2B
    companies, it is also equally important to have a
    well-defined content strategy to increase
    business exposure and effectiveness of your
    digital campaign.

4
DIGITAL MARKETING AND INTERICS IN-DIGITAL
  • Interics In-Digital is a full services digital
    marketing company with special experience working
    for B2B clients.
  • We understand that B2B content marketing is aimed
    at other businesses or professionals representing
    organisations that might be interested in your
    products or services.
  • It's all about
  • picking the right channels to reach your ideal
    audience
  • providing information whereby professionals are
    educated, inspired and engaged
  • writing, re-writing and promoting content that
  • - helps raise brand awareness
  • - builds your credibility as a thought leader
  • - ultimately, increases sales.

5
HOW INTERICS IN-DIGITAL DEVELOPS DELIVERS A
GOOD CONTENT STRATEGY
  • SWOT Analysis
  • Content Architecture

6
SWOT ANALYSIS
Provides understanding of your products/ services
Helps define where your business wants to go
In which direction you are moving
Provides understanding of your products/ services
Gives a clear picture of where you stand
How you deliverbetter value
  • SWOT is a powerful strategy development tool to
    help you achieve your goals in a structured,
    systematic manner.
  • - Gives a clear picture of where you stand -
    In which direction you are moving
  • - Helps define where your business wants to
    go - Provides understanding of your products /
    services
  • - What your competitors are offering - How
    you deliver better value
  • Based on this in-depth study and analysis, we
    develop a strategy and create brand experiences
    that are relevant, consistent and compelling.

7
CONTENT
ARCHITECTURE
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CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
  • Provides an ongoing birds-eye view of how
    everything is supposed to work.
  • We develop and build your content in a framework
    which unfolds your image, philosophy, who you are
    and also describes your product, applications,
    markets, etc. in a systematic way. Studying about
    the brand helps to build the main elements of
    your Content Stack.
  • The Content Architecture is made up of 3 levels
  • - CONTENT RESEARCH, STRATEGY GOVERNANCE
  • - CONTENT CREATION
  • - CONTENT DEVELOPMENT FOR MARKETING

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CONTENT RESEARCH, STRATEGY GOVERNANCE
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
  • Based on research, audit and analysis, we devise
    a Content Strategy that focuses on the planning,
    creation, delivery and governance of content.
  • The objective is to create meaningful, engaging
    and sustainable content that is well structured
    and is the foundation of your content
    architecture pyramid.

10
CONTENT CREATION
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
  • Based on the Content Architecture and adopting
    data-driven insights, we build content that is
    personalised and scalable.
  • Ideally, your strategy should identify specific
    content goals like increased SEO value, more
    backlinks to your website, improved readership,
    increased engagement, additional leads, etc.
  • Goals should be practical and attainable - an
    editorial calendar is a great tool for this.
  • The structuring makes the content more useful and
    easily deliverable on any channel or device while
    helping to keep track of your content and goals.

11
(Published, Reactive Proactive)
CONTENT DEVELOPMENT FOR MARKETING
CONTENT ARCHITECTURE
Content Research, Strategy and Governance
Content Creation
Content Development for Marketing
  • With insights into real-time analytics, we create
    and distribute content that is most relevant to
    increase reach and deepen engagement.
  • Carefully crafted content includes info graphics,
    blogs, press releases, pitches, whitepapers, case
    studies, landing pages, SEO pages and blog posts
    each of which serves a different purpose and is
    designed to attract a clearly defined audience.
  • Before creating content, we answer important
    questions
  • - How are you going to distribute and amplify
    that whitepaper?
  • - Which publications are best suited to your
    article pitch or press release?
  • In todays omnichannel marketing environment, the
    best strategies identify multiple channels and
    touch points for high value content that drives
    profitable customer action.

12
HOW IN-DIGITALS CONTENT STRATEGY BENEFITS B2B
ORGANISATIONS
13
  • Interics In-Digitals Content marketing is always
    based on a sound content strategy that works for
    B2B enterprises in different ways.
  • 1. Gains targeted website traffic Targeted
    content answers the needs of potential customers
    and draws them to your website
  • 2. Generates more qualified leads This can be
    measured with Google Analytics to track your
    traffic
  • 3. Increases conversions Targeted content, at
    the right time and place, builds trust and leads
    to conversions. Remarketing especially
    helps increase conversions.
  • 4. Outranks the competition A well-planned
    content strategy helps develop enough content
    based on the most competitive keywords to
    help you dominate on search engines.

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Enables online Reputation Management
Increases conversions
Increases brand loyalty
Gains targeted website traffic
Outrank the competition
Better social media engagement
Generates more qualified leads
  • 5. Increases brand loyalty Consistent and
    valuable content at the right time keeps
    customers engaged and pleased. It also improves
    chances of upselling or cross-selling.
  • 6. Better social media engagement Most B2B
    marketers make social media a major tactic. High
    quality content attracts and engages customers to
    follow you on LinkedIn, FB, YouTube, etc.
  • 7. Enables online Reputation Management Quality
    and consistent content helps you build your
    reputation as a thought leader. It also helps to
    monitor and address concerns, promote
    positive and credible information that boosts
    your reputation.

15
SUMMARY
  • Content strategy requires complete, detailed
    planning covering what will be created and how
    where it will be promoted and how and what
    results it is expected to achieve.
  • Takes time, effort and expertise, and usually
    involves many stakeholders inside and outside the
    organisation.
  • Interics IN-DIGITAL is a full-services digital
    marketing agency in India that partners with
    businesses to deliver results and ROI.
  • Interics uses a customised combination of Content
    Strategy for digital marketing, Social Media
    Strategy, Digital Advertising, Website Design and
    more.
  • Tailors digital marketing solutions for powerful
    digital brand experience and measurable brand
    impact.
  • Interics is a top advertising agency in India,
    experienced brand consultancy in India, brand
    launch agency, social media marketing agency and
    website designing company in India.

16
Connect with us
  • 020 67236213 91 9373273322
  • www.intericsdesigns.com www.intericsdigital.co
    m
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