Importance of Blog Marketing in Brand Building - ABK Digital - PowerPoint PPT Presentation

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Importance of Blog Marketing in Brand Building - ABK Digital


Blog marketing is considered one of the maximum rewarding methods for extending the reach of your enterprise through content marketing. We are going to express the significance of blog marketing in this blog. Blogging can at once grow your organic search visits. – PowerPoint PPT presentation

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Title: Importance of Blog Marketing in Brand Building - ABK Digital

ABK Digital
Marketing Agency and its services
(No Transcript)
  • Blogging is a communications mechanism handed to
    us by the long tail of the Internet.

  •  Tom Foremski
  • Blog marketing is considered one of the most
    lucrative methods for extending the reach of your
    business. We are going to discuss the importance
    of blog marketing at length in this article.
  • But there is something we need to understand
    before we move on to the main topic. And that is
    the top challenge that you may be facing as a
  • The chart below will sum up most of your
    problems, the main being getting traffic for your
    site and a decent ROI on all your marketing

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  • We will see how blog marketing can give you
    miraculous results with lead generation and value
    on investment on your marketing and advertising
  • A blog can be started whenever you want. But the
    first and foremost condition here is to be
    consistent. You may not hire a blog marketing
    agency to write a blog for you but hiring an
    in-house content writer will surely be
  • Blogging can immediately increase your organic
    search results.
  • Our own sites search results have improved by
    around 120 every week that a blog was published!
  • When you prioritize blogging, you are most likely
    to achieve a positive ROI on your efforts. Blog
    marketing will help overcome huge marketing
    challenges faced by B2B and B2C brands.

  • How will you create a Blog Marketing Strategy?
  • Blog marketing does not mean just creating a blog
    and posting it on your website. There is a lot
    more to it. You cant expect instant ROI or
    conversions either.
  • Then how does blog marketing work?
  • Blog promotion is a must if you want to be seen
    by prospective clients.
  • It takes a lot of dedication and patience. You
    need to keep improving on your content to meet
    the readers expectations. A blogging strategy
    should be such that it will build your brand.
  • Websites that have a regular blog have more
    indexed pages than the ones which dont. This is
    a key ranking factor for Google and has many SEO
    benefits as well.

Here are some PRO TIPS to create a dynamic blog
marketing strategy.
  • Emphasize on popular search terms and phrases
  • Invest in promoting your content through paid
    social media advertisements
  • Focus on On-Page SEO
  • Guest posting is a must
  • Utilize the power of SEM (Search Engine
  • Put a strong social media promotion plan in
  • Have a consistent email marketing plan in place
  • Online influencers have a magic wand. Use it.
  • When you post your blog, also has its
    significance. Here is an indicator chart showing
    the number of responses that you can get by
    posting your blog at different times of the day.

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Visible Benefits of Blog Marketing
  • Ideal for marketing
  • Their very nature makes blogs ideal for digital
    marketing purposes. They attract people back by
    providing new content regularly and act as a
    platform where consumers and businesses can
  • Comparatively Inexpensive to Run
  • A big advantage of blog marketing is that the
    entire setup can cost you just as much as the
    total cost of a domain name and web hosting. You
    dont even need professional help in starting one
    if you want to do it yourself!
  • Ease of Usage
  • Blogging platforms are easiest to use if you can
    just copy, paste, drag, type drop, and upload,
    you have a professional blog ready.

  • Generates Website Traffic
  • Fresh blogs mean fresh content. Giving out
    updates and tips and new content attracts people
    and gives them a reason to return to your site.
    This also increases the possibility of a sale.
  • Blogs Improve Search Engine Ranking
  • Google prefers to rank fresh content. Those who
    have understood this, use blog marketing
    specifically for SEO.
  • Create Trust and Credibility
  • Prove your credibility in your niche by posting
    informative and helpful information on social
    media and your site on regular basis.

  • Get in Touch with Prospective Clients
  • Having a blog helps you have a conversation with
    the market. Answering the readers comments and
    being interactive with them will give them the
    confidence to buy your goods and services.
  • Helps create new revenue opportunities
  • Blogs will get you advertising opportunities,
    affiliate marketing options plus help get
    sponsors. All this adds up to revenue generation.
  • To sum it all up, just writing a blog does not
    get your job done. What matters is how, where,
    and when you promote and market it for getting
    the best results out of it. Your blog marketing
    strategies can make or ruin your chances of
    getting revenue out of your good content.
  • So either you plan a great strategy yourself or
    get a professional agency like ours to do the
    job. Either way blog marketing is a great tool
    for promoting and expanding your business online.
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