How Ebook Writing Services Can Add Value to Your Business

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How Ebook Writing Services Can Add Value to Your
Business

• https//goodmanlantern.com/

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Its only in the past decade or so that ebooks
have gained popularity. But almost everyone knows
what they are now, and most people who know would
have read at least one. Now that theyre
mainstream, ebooks are becoming an important part
of marketing.  There was once a time when this
form of media was incredibly niche. It was
previously viewed as an exclusive tactic for
businesses or professional authors. In addition,
few people could read ebooks until e-readers and
smartphones became more of a household item. Not
only that, but good ebook writing services were
in short supply. 
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A Short History Lesson

• According to the Guardian, ebooks, as we know
  them today, started as far back as the 1970s. One
  of the earliest records of digital books is
  something called Project Gutenberg, started by
  Michael Hart at the University of
  Illinois.Project Gutenberg aimed to establish
  an electronic public library of 10 000 books to
  make access to education and books easier for
  everyone.

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Many other events that spawned the emergence of
ebooks during this time. And while it was very
niche then, ebooks have become a widely-used
format for delivering content. Theyre also not
only reserved for novelists and those wishing to
publish their writing. Ebooks are now also used
by businesses and can be a highly effective
marketing tool. Before we get into why you should
consider outsourcing the writing of your ebooks,
lets quickly jump into the benefits of using
this type of marketing content.
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Digital Books Build Brand Authority

• One of the main reasons that businesses make use
  of this form of content is that it lends
  authority to their brand. 
• An ebook gives businesses and business leaders
  room to deep-dive into a problem, and an
  opportunity to pose the solution offered by their
  business. If you are publishing a lengthy piece
  on a certain topic, you are almost automatically
  viewed as an authority figure on that topic.
• Ebooks leave room for case studies, graphs,
  infographics, and more. They are pieces of
  content where you can really dig into a topic and
  build your voice as a thought-leader in your
  industry and sector.

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Ebook Writing Services Create Long-Form Content
That Is Good for SEO

• Many studies suggest that social media has
  significantly reduced the attention span of its
  users. This means that a lot of businesses are
  depending on bite-sized content thats easy to
  digest. On the contrary, studies also show that
  there are a lot of benefits to long-form pieces
  of content. One of the main reasons is Search
  Engine Optimisation (SEO).

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Search engines love long-form pieces, and ebooks
are perfectly positioned for this. As a long-form
piece of content, digital books hit all the right
keywords surrounding your business and the
services that you offer. They are also used by
others for research, often resulting in backlinks
and references by people who are discussing the
same topic online. These backlinks build domain
authority and, over time, help to raise your
search ranking.
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Provides Potential Customers With Deep Insight
Into What You Do

• It can sometimes be difficult to highlight what
  you do without coming across as sales-oriented
  and pushy. You know what you do and you know how
  it makes a difference in the lives of your
  customers. But getting this message across to
  your desired audience without it sounding like a
  sales pitch can be tough.
• When you use professional ebook writers to create
  content for you, they will be able to give this
  same insight into what you do. But they will do
  it all without making it a hard sell to everyone
  reading it. With an ebook, you have the space to
  showcase what you do by highlighting the benefits
  that your goods or services do for your customers.

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Lets imagine that you are a company that
installs after-market safety features in fleet
vehicles. Things such as handsfree car kits,
alarm systems, immobilisers and more. You might
get tempted to write about your products as an
ebook. But at the end of the day, this would
simply be a lengthy sales brochure. What you can
write about instead is how many rental cars get
broken into. Thieves know that rented cars are
often used by tourists who will have cash,
cameras, and other valuables on them. You could
highlight how many rented cars are in accidents
every year in certain regions. And then you could
highlight how products such as yours help to
mitigate these issues. This way you are selling
the solution to a problem as opposed to merely
pushing the sales of your products or services.
It gives a greater understanding of your company
and what you do.
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Ebook Writing Services Provide Content That Can
Be Used Across Platforms

• The content that you or your ebook writing
  company creates doesnt only have to be used in
  an ebook exclusively. There is room to repurpose
  it across multiple platforms for a long time. The
  ever-green nature of ebook content means that you
  can pull from it at any point.
• These books more often than not have deep
  research, statistics, and figures included in
  them. These are bits of information that can be
  re-written and re-purposed to suit multiple
  platforms.
• You can use this content as short snippets on
  social media, in sales brochures, on your
  website, and even as shorter blogs or articles.
  It can even be the basis for a video or podcast
  script.

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Ebooks Generate Leads and Build Databases

• Most businesses require a download for access to
  an ebook. When you get taken to a page, it
  requires you to input your email address as a way
  of downloading the ebook. This does two
  things.The first is that it starts a database
  of email addresses. This database can be used for
  newsletter marketing should the person opt-in for
  it.

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It gives you a new group of people to reach with
news about your product.The second thing is
that it gives you warm leads for potential sales.
If someone is downloading your ebook on how
rental and fleet cars are often broken into or
have a higher safety risk, they are probably
interested in your solutions, too. Use these
names and email addresses. Follow up with those
who have downloaded your book and check to see if
they require your goods or services. Now that
you know why you should create an ebook, were
here to tell you that you dont have to do it
yourself. In fact, we dont think you should. You
should outsource this service to ebook writing
services for several key reasons.
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Outsourcing Saves You Time

• If you are really honest with yourself, do you
  think you have the capacity to write an ebook
  right now? Are you able to do this while also
  focusing on your businesses and taking care of
  your team?
• Your plate is probably already full. But that
  doesnt mean you have to sacrifice your ebook.
  You could benefit from making use of ebook
  ghostwriting services. That way, you can give
  guidance and insight into how you want your book
  to sound and look. But you will also let a
  professional ebook writer do the work for you.
• This will take pressure off of you and any
  precious company resources. You can run your
  business and not have to worry about writing. The
  risk in writing it yourself is also that it might
  get neglected as other priority projects come up.

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Outsourcing Results in Objective Writing

• When you are close to a subject matter or topic,
  its not easy to be objective in your writing.
  Your passion for the brand and your love of the
  company will be obvious in your writing and your
  phrasing.
• Using an outsider will ensure that your writing
  remains objective, straightforward, and factual.
  It gives fresh eyes to your business and what you
  do. An outsider will even be able to write about
  your business in a way that everyone can relate
  to.
• This might be harder for you to do if you write
  ebooks in-house. You run the risk of using jargon
  and terminology that only those in your field
  know about. And this isolates many potential
  customers.

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An Outside Writer Can Give You New Ideas for
Content Based on the Ebook

• As we mentioned above, having fresh eyes on your
  writing and your business is a good idea. Not
  only because the writing can remain objective and
  clear, but also because fresh eyes bring new
  ideas.

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While writing for you, an ebook writing service
will be able to develop some additional story and
blog ideas. They might find that certain things
that they touch on in the book can be better
written or better explained in an additional
piece.Ask your ebooks writing service to keep
this in mind as they are putting this piece
together for you. And to make notes as they go
along.
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Ebook Writing Services Can Turn It Around Quickly

• Using an expert writing service for your ebooks
  ensures that it is done as quickly as possible,
  without compromising on the quality of the piece.
• The amount of work needed to produce an ebook is
  a lot and a professional will have the process
  waxed by now. They will have their own formula
  that they follow for writing an ebook. As a
  result, they will be able to get it done a lot
  quicker than you or someone on your team with no
  experience.
• It also leaves room for more ebooks down the line
  if the turnaround remains quick.

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Local Insight Into Language and Your Target Market

• This is for those companies wanting an ebook that
  will be aimed at another or a new market
  entirely. You might currently have customers in
  the UK, but now you are keen on expanding to
  other countries and regions.
• There are professional ebook writing services
  that have teams spread across the world. This
  allows these writing agencies to call on
  expertise in various regions. And it comes in
  handy when local insight is needed for new
  markets.
• Having this type of insight is invaluable. It
  allows you to get a good footing in the market
  from the start. And it shows your potential
  audience that you have taken the time to get to
  know who they are and where they reside.

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This Is Their Area of Expertise

• If your vehicle engine needed a fix or your
  laptop needed a new internal hard drive, you
  wouldnt do this yourself, would you? So, why
  would you take on the task of writing an ebook
  yourself?
• Your area of expertise is in your business. Be it
  fintech, insurance, health and wellness,
  education, or anything else. That is your area of
  expertise. Writing is what professional ebook
  services do every single day. This is their field
  and this is how they grow their business.
• Leave your ebook requirements to them. They are
  professionals and they know exactly what they are
  doing.

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You Can Lean On Them for Other Content

• The chances are, the professional ebook writing
  services that you use will also be able to
  produce other types of content. Take a look at
  their full service brochure and see which
  services you might need going forward.

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Your business is always growing and with it, so
do your content needs. If you are using someone
to write an ebook for you, they will have an
adequate background on your company. They could
use this to create articles, blogs, scripts, and
more for you. This, of course, will come at an
additional cost. But its something that pays off
in the long run as your brand presence grows
online. As weve demonstrated, ebooks are highly
beneficial to your brand and business. Its not
something that businesses can afford to overlook
going forward. Its also not a task that you
might want to take on yourself.
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Consider using professionals to save yourself the
time and trouble of putting this together. You
receive a quality piece, quickly. And it is
something that you will be able to refer back to
repeatedly going forward. Ebook writing services
can truly add value to your business just through
the time that it saves you. But, of course, also
through the content that you receive and create
for your company. It gives you content that
builds trust, authority, and leads over time.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/