6 Digital Marketing Campaign Trends in 2020 - PowerPoint PPT Presentation

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6 Digital Marketing Campaign Trends in 2020

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If you are like many other business owners, who knows that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales, you must know which marketing tricks work. Saletify is a Professional digital marketing company in Pune. We help in building your SEO, SEM, PPC campaigns and website solutions. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business. – PowerPoint PPT presentation

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Title: 6 Digital Marketing Campaign Trends in 2020


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6 Digital Marketing Campaign Trends
https//saletify.com/
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  • If you are like many other business owners, who
    knows that increasing revenue is the 1 most
    important thing you can improve. But in order to
    achieve more sales, you must know which marketing
    tricks work and which ones are a waste of time
    and money.

https//saletify.com/
3
Digital Marketing Campaign
  1. Search Engine Optimization
  2. Social Media
  3. Video Marketing
  4. Email Marketing
  5. PPC Advertising
  6. Content Marketing

https//saletify.com/
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Top Digital Marketing Trends
  • Digital advertising spending worldwide is
    projected to reach 375 billion by 2021.
  • Infographics are liked and shared on social media
    3 times more than any other type of content.
  • Location specific digital ad campaigns are 20x
    more effective than traditional banner ads that
    are not location based.
  • 80 of consumers will remember a video ad they
    viewed in the past 30 days.
  • 88 of consumers trust online reviews as much as
    they trust personal recommendations.

https//saletify.com/
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1. Search Engine Optimization
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Keyword Rankings
  • Google is responsible for 94 of total organic
    traffic.
  • 75 of people never scroll past the first page of
    search engines.
  • 70-80 of people ignore paid search results,
    clicking only on organic search reasult.
  • 57 of B2B marketers stated keyword rankings
    generate more leads than any other marketing
    initiative.
  • Leads from Search Engine have a 14.6 Conversion
    rate.

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Organic Search
  • 50 of search queries are four keywords or
    longer.
  • Over 40 of business revenue is captured by
    organic traffic.
  • The top 5 search results for a keyword on google
    get 70 of the clicks.
  • The average Google first page result contains
    1890 words.
  • Search engines drive 300 more traffic to sites
    than social media.

https//saletify.com/
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Local SEO
  • 72 of consumers who did a local search visited a
    store within five miles.
  • 50 of mobile users doing a local search visited
    a store within one day.
  • 28 of searches for something nearby result in a
    purchase.
  • Nearly 33 of all mobile searches are location
    based queries.

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Loading Time
  • Web users exposed to slow loading times, will
    conduct less searches on average.
  • The average load speed for the top ranking sites
    of 1.9 seconds.
  • 53 of users will leave a page if it takes more
    than 3 seconds.

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2. Social Media
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Facebook
  • Blog posts longer than 1500 Words receive 22.6
    more facebook likes.
  • Images account for 75-90 of facebook advertising
    effectiveness.
  • The best time to post on facebook is on weekdays
    between 1pm - 3pm.
  • 74 of people say they use facebook for
    professional purposes.

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Twitter
  • Blog posts longer than 1500 words receive 68.1
    more tweets.
  • 88 of businesses with more than 100 employees
    use twitter for marketing purposes.
  • Tweet with videos get 6 times as many retweets as
    tweets with photos.

https//saletify.com/
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Instagram
  • 60 of users discover products on Instagram.
  • The best time to post on Instagram is on weekdays
    at 5PM or 2AM.
  • 75 of users take action like visiting a
    company's website after a brand's post.
  • Instagram stories posted a 220 increase in year
    over year ad spending.
  • Instagram's user count is growing close to 5 per
    quarter.

https//saletify.com/
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Linkedin
  • 80 of B2B leads come from Linkedin vs. 13 on
    Twitter 7 on Facebook.
  • Linkedin is the 1 channel B2B marketers use to
    distribute content at 94 of times.
  • 90 of B2B marketers reduced cost per lead with
    Linkedin lead forms.
  • Linkedin generates 3X more conversions than
    Twitter Facebook.

https//saletify.com/
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Pinterest
  • 83 of weekly Pinners have made a purchase based
    on content they saw from brands on Pinterest.
  • Over 5 of all referral traffic to websites comes
    from Pinterest.
  • 71 of Pinterest users are actually Females.
  • 40 of New Signups are Men 60 New Signups are
    Women.

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3. Video Marketing
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Product Video
  • 1,200 more shares are generated by social videos
    than text and images combined.
  • Product video can increase purchases by 144.
  • 50 of online users search for product videos
    before they make a purchase.
  • 4 in 5 consumers believe that demo videos are
    helpful.
  • Over 500 million hours of video are watched on
    YouTube every day.

https//saletify.com/
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Social Video
  • 41 of marketers plan to add facebook video to
    their content strategy in the next year.
  • 45 of people watch more than an hour of facebook
    or YouTube videos a week.
  • 64 of consumers say watching a marketing video
    on Facebook has influenced the purchase decision
    of theirs.

https//saletify.com/
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Youtube Video
  • 2/3 of users watch YouTube on a second screen
    while watching TV at home.
  • YouTube has over a billion users, almost
    one-third of all people on the internet.
  • 65 of senior executives navigate to a site after
    viewing a related YouTube video.
  • 32 of consumers engage with branded video on
    YouTube.

https//saletify.com/
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Video Consumption
  • 55 of people consume video content throughly.
  • 43 of people want to see more video content from
    marketers.
  • Having a video thumbnail in the search results
    can double your search traffic.
  • Videos drives a 157 increase in organic traffic
    from SERPs.
  • Video will represent 82 of all internet traffic
    in 2021.

https//saletify.com/
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4. Email Marketing
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Mobile Email Marketing
  • 73 of companies surveyed prioritize mobile
    device optimization of emails.
  • Mobile is responsible for at least 50 of all
    email open rates.
  • Mobile users check their email 3 times more than
    non-mobile users.
  • 80 of email users are expected to access their
    email accounts via a mobile device.

https//saletify.com/
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Email Usage
  • 42 of marketers do not send targeted email
    messages.
  • About 49 of businesses use some form of email
    automation.
  • 78 of consumers have unsubscribed from emails
    because brand was sending too many emails.
  • 86 of professionals prefer email when
    communicating for business purposes.

https//saletify.com/
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5.PPC Advertising
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Mobile Advertising
  • 70 of people dislike mobile ads.
  • Mobile ad blocking has increased 90 year over
    year.
  • 60 of consumers click on mobile ads at least
    weekly.
  • 2/3 of consumers can recall a specific brand they
    have seen advertised on mobile in the last week.

https//saletify.com/
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POP-UP Advertising
  • 30 of marketers think outbound marketing tactics
    are overrated
  • 72 of consumers would have a lower opinion of a
    brand if they used pop-up ads.
  • 4 out of 5 of people have left a website because
    of a pop-up.

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6.Content Marketing
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Blogging
  • One in ten blog posts are compounding meaning
    organic search increases their traffic over time.
  • Compounding blog posts generate 38 of overall
    traffic.
  • Titles with 6-13 words attract the highest and
    most consistent amount of traffic.
  • Companies that blog receive 97 more links to
    their website.

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Content Stratey
  • 42 of companies have hired a designated content
    strategist executive.
  • Content marketing gets 3 time more leads than
    paid search advertising.
  • 47 of buyers viewed 3-5 pieces of content before
    engaging with a sales rep.

https//saletify.com/
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Saletify is a pioneer digital marketing company
in Pune. We help in building your SEO,SMM,
SEM,PPC campaigns, Email marketing, Content
marketing and website design development. We
also help you to take your business on the top
level with effective digital marketing services
by generating valuable leads for your business.
https//saletify.com/
31
Contact Us
  • Address
  • 305, Kumar Primus, Hadapsar, Pune 411013,
    India
  • Phone 91-8530666677
  • E-mail Info_at_saletify.com
  • Skype saletify
  • Website https//saletify.com/

32
Thanks!
  • Any questions?
  • You can find me at
  • Info_at_saletify.com
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