6 Digital Marketing Campaign Trends in 2020

1
6 Digital Marketing Campaign Trends
https//saletify.com/
2

• If you are like many other business owners, who
  knows that increasing revenue is the 1 most
  important thing you can improve. But in order to
  achieve more sales, you must know which marketing
  tricks work and which ones are a waste of time
  and money.

https//saletify.com/
3
Digital Marketing Campaign

1. Search Engine Optimization
2. Social Media
3. Video Marketing
4. Email Marketing
5. PPC Advertising
6. Content Marketing

https//saletify.com/
4
Top Digital Marketing Trends

• Digital advertising spending worldwide is
  projected to reach 375 billion by 2021.
• Infographics are liked and shared on social media
  3 times more than any other type of content.
• Location specific digital ad campaigns are 20x
  more effective than traditional banner ads that
  are not location based.
• 80 of consumers will remember a video ad they
  viewed in the past 30 days.
• 88 of consumers trust online reviews as much as
  they trust personal recommendations.

https//saletify.com/
5
1. Search Engine Optimization
https//saletify.com/
6
Keyword Rankings

• Google is responsible for 94 of total organic
  traffic.
• 75 of people never scroll past the first page of
  search engines.
• 70-80 of people ignore paid search results,
  clicking only on organic search reasult.
• 57 of B2B marketers stated keyword rankings
  generate more leads than any other marketing
  initiative.
• Leads from Search Engine have a 14.6 Conversion
  rate.

https//saletify.com/
7
Organic Search

• 50 of search queries are four keywords or
  longer.
• Over 40 of business revenue is captured by
  organic traffic.
• The top 5 search results for a keyword on google
  get 70 of the clicks.
• The average Google first page result contains
  1890 words.
• Search engines drive 300 more traffic to sites
  than social media.

https//saletify.com/
8
Local SEO

• 72 of consumers who did a local search visited a
  store within five miles.
• 50 of mobile users doing a local search visited
  a store within one day.
• 28 of searches for something nearby result in a
  purchase.
• Nearly 33 of all mobile searches are location
  based queries.

https//saletify.com/
9
Loading Time

• Web users exposed to slow loading times, will
  conduct less searches on average.
• The average load speed for the top ranking sites
  of 1.9 seconds.
• 53 of users will leave a page if it takes more
  than 3 seconds.

https//saletify.com/
10
2. Social Media
https//saletify.com/
11
Facebook

• Blog posts longer than 1500 Words receive 22.6
  more facebook likes.
• Images account for 75-90 of facebook advertising
  effectiveness.
• The best time to post on facebook is on weekdays
  between 1pm - 3pm.
• 74 of people say they use facebook for
  professional purposes.

https//saletify.com/
12
Twitter

• Blog posts longer than 1500 words receive 68.1
  more tweets.
• 88 of businesses with more than 100 employees
  use twitter for marketing purposes.
• Tweet with videos get 6 times as many retweets as
  tweets with photos.

https//saletify.com/
13
Instagram

• 60 of users discover products on Instagram.
• The best time to post on Instagram is on weekdays
  at 5PM or 2AM.
• 75 of users take action like visiting a
  company's website after a brand's post.
• Instagram stories posted a 220 increase in year
  over year ad spending.
• Instagram's user count is growing close to 5 per
  quarter.

https//saletify.com/
14
Linkedin

• 80 of B2B leads come from Linkedin vs. 13 on
  Twitter 7 on Facebook.
• Linkedin is the 1 channel B2B marketers use to
  distribute content at 94 of times.
• 90 of B2B marketers reduced cost per lead with
  Linkedin lead forms.
• Linkedin generates 3X more conversions than
  Twitter Facebook.

https//saletify.com/
15
Pinterest

• 83 of weekly Pinners have made a purchase based
  on content they saw from brands on Pinterest.
• Over 5 of all referral traffic to websites comes
  from Pinterest.
• 71 of Pinterest users are actually Females.
• 40 of New Signups are Men 60 New Signups are
  Women.

https//saletify.com/
16
3. Video Marketing
https//saletify.com/
17
Product Video

• 1,200 more shares are generated by social videos
  than text and images combined.
• Product video can increase purchases by 144.
• 50 of online users search for product videos
  before they make a purchase.
• 4 in 5 consumers believe that demo videos are
  helpful.
• Over 500 million hours of video are watched on
  YouTube every day.

https//saletify.com/
18
Social Video

• 41 of marketers plan to add facebook video to
  their content strategy in the next year.
• 45 of people watch more than an hour of facebook
  or YouTube videos a week.
• 64 of consumers say watching a marketing video
  on Facebook has influenced the purchase decision
  of theirs.

https//saletify.com/
19
Youtube Video

• 2/3 of users watch YouTube on a second screen
  while watching TV at home.
• YouTube has over a billion users, almost
  one-third of all people on the internet.
• 65 of senior executives navigate to a site after
  viewing a related YouTube video.
• 32 of consumers engage with branded video on
  YouTube.

https//saletify.com/
20
Video Consumption

• 55 of people consume video content throughly.
• 43 of people want to see more video content from
  marketers.
• Having a video thumbnail in the search results
  can double your search traffic.
• Videos drives a 157 increase in organic traffic
  from SERPs.
• Video will represent 82 of all internet traffic
  in 2021.

https//saletify.com/
21
4. Email Marketing
https//saletify.com/
22
Mobile Email Marketing

• 73 of companies surveyed prioritize mobile
  device optimization of emails.
• Mobile is responsible for at least 50 of all
  email open rates.
• Mobile users check their email 3 times more than
  non-mobile users.
• 80 of email users are expected to access their
  email accounts via a mobile device.

https//saletify.com/
23
Email Usage

• 42 of marketers do not send targeted email
  messages.
• About 49 of businesses use some form of email
  automation.
• 78 of consumers have unsubscribed from emails
  because brand was sending too many emails.
• 86 of professionals prefer email when
  communicating for business purposes.

https//saletify.com/
24
5.PPC Advertising
https//saletify.com/
25
Mobile Advertising

• 70 of people dislike mobile ads.
• Mobile ad blocking has increased 90 year over
  year.
• 60 of consumers click on mobile ads at least
  weekly.
• 2/3 of consumers can recall a specific brand they
  have seen advertised on mobile in the last week.

https//saletify.com/
26
POP-UP Advertising

• 30 of marketers think outbound marketing tactics
  are overrated
• 72 of consumers would have a lower opinion of a
  brand if they used pop-up ads.
• 4 out of 5 of people have left a website because
  of a pop-up.

https//saletify.com/
27
6.Content Marketing
https//saletify.com/
28
Blogging

• One in ten blog posts are compounding meaning
  organic search increases their traffic over time.
• Compounding blog posts generate 38 of overall
  traffic.
• Titles with 6-13 words attract the highest and
  most consistent amount of traffic.
• Companies that blog receive 97 more links to
  their website.

https//saletify.com/
29
Content Stratey

• 42 of companies have hired a designated content
  strategist executive.
• Content marketing gets 3 time more leads than
  paid search advertising.
• 47 of buyers viewed 3-5 pieces of content before
  engaging with a sales rep.

https//saletify.com/
30
Saletify is a pioneer digital marketing company
in Pune. We help in building your SEO,SMM,
SEM,PPC campaigns, Email marketing, Content
marketing and website design development. We
also help you to take your business on the top
level with effective digital marketing services
by generating valuable leads for your business.
https//saletify.com/
31
Contact Us

• Address
• 305, Kumar Primus, Hadapsar, Pune 411013,
  India
• Phone [phone]
• E-mail Info_at_saletify.com
• Skype saletify
• Website https//saletify.com/

32
Thanks!

• Any questions?
• You can find me at
• Info_at_saletify.com