6 Fruitful Tips for B2B Inbound Marketing Experts to Reap Maximum Benefits from your Social Media Video Content

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6 Fruitful Tips for B2B Inbound Marketing Experts
to Reap Maximum Benefits from your Social Media
Video Content
Be it reels, videos and live streaming on
social media, b2b inbound marketing experts know
that video content is all over and for all right
reasons. As per the latest stats the average
person spends around 16 hours every week watching
videos online and that is surely a big
opportunity for b2b inbound marketing experts to
grab your target audiences attention, which
eventually pays off. Around 84 of consumers
have been already convinced to purchase a product
or service through watching that brands video.
Apparently, all the popular social media channels
are adopting stories, increasing the live
streaming abilities and making their own version
of a short-form video making studio. But prior
to pursuing branded video content for social
media strategy using a big budget, you require a
powerful plan and understand how exactly reap
maximum benefits from that content. Below
mentioned are six fruitful tips to get you
finally started!
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Explore the 6 Fruitful Tips for B2B Inbound
Marketing Experts to Reap Maximum Benefits from
your Social Media Video Content
1. Create Meaningful Video Content
For Your Fans The video content created for
social media channels is great to create brand
awareness and attract potential customers. During
the ideation stage, outline your content around
your followers. Form and share a story which is
useful, interesting and important to them and the
target audience you want to convert into loyal
customers. Explainers and how-to videos are
extremely popular kind of digital marketing video
among the popular online brands and consumers. It
helps b2b businesses to introduce a product or
service to a totally new audience and assist the
existing customers improve their experience with
the product.
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2. Employ Previous Contents Success for
Enthusing New Videos If b2b inbound marketing
professionals are not sure about what sort of
video content your target audience would like to
see then, explore and analyze your social media
data. Making use of an advanced analytics tool,
find out your most successful video content. What
topics, images, themes, creative assets etc.,
obtained the highest engagement? The post
performance reports generated by the advanced
analytics tool reduce all that guesswork out of
this process and gather all such high performers
for you. Also explore the web-pages and blog
content which gets maximum web traffic on your
website by making use of Google Analytics. The
video content which resonates with your target
audiences the most and drives web traffic and
customers to your website most could wonderfully
motivate the prospective video content.
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3. Consider Your Social Assets That You Need
Before Creating the Video  While creating a
social media video content, it is very important
for b2b inbound marketing experts to think of how
you will market it before, both during and post
launch. Before you shoot the video, think about
the other creative assets which you can capture
on set. Behind-the-scenes video content can
intrigue your target audience really well and
provide them a glance about the entire creative
process. On the basis of the style and kind of
video you are creating, try creating a mini
document-series created with short video teasers
of where you are going, who you are shooting,
what will be the set up etc. GIFs, boomerangs and
animations can easily and excellently express
emotion with motion. In case you are shooting a
guest or their products or your team members and
they are eager to get slightly crazy, help them
to show different reactions and emotions which
you can make use of later to engage with your
target audience on social media. Routine life
images are an easy approach to set the scene and
then create a teaser of the next video content.
The best part of using such creative assets is
that b2b inbound marketing experts dont require
being a specialized videographer or photographer
for making it look good. The latest mobile phones
have cameras which create high-quality images, so
you can easily capture them on set. Once you
shoot the video content and get ready to launch,
add your all creative assets to your analytics
tools asset library for storing them in a
systematic manner and ready-to-use for you while
you are all set to schedule your video content.
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4. Objectives While creating your video
content, b2b inbound marketing professionals must
have their objectives on top priority always.
Entertaining your target audience is not enough
you also have to set quantifiable objectives up
front, to understand the efficiency of your
content as it gets LIVE. While defining your
objectives, decide where your video content
stands in the digital marketing funnel. The
objectives which go with every phase reach more
customers, create demand, drive conversions,
educate your target customers and enthuse
advocacy. As you have set high-level objectives,
you will require deciding that metrics going to
be your KPIs and define standards for
performance. In awareness stage content, your
KPIs have to be impressions, clicks or video
views and to generate demand look at comments,
shares or click-through rate. There is no magical
metric which means you are right on track, but
instead of an integration of metrics which will
assist you assess your success.
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5. Create Strong and Clear CTAs
Encompassing an understandable and powerful
call-to-action (CTA) in your video and going with
social copy is mandatory. Certainly, you have
already have decided about the action you want
the customer to take after watching the video.
So, better be open about that objective. CTAs
which drive conversion have an assessable outcome
that helps you reach to your goals. An effective
CTA is easy to notice and insightful for your
target audience, to know what will be the end
result of this action. Comfortably put your CTA
in multiple places, whether it is in the video,
your social media copy, motionless frames etc.
While defining what CTAs to choose, take into
account the tone of your video too.
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6. Make your Social Videos
Accessible User-friendliness matters the most,
so your video content and all your social media
marketing efforts has to be easily accessible by
everyone. Sound is also an important part of
video content. Add interesting captions and
optional text to all your video content, GIFs,
animations and boomerangs for everybody to enjoy.
The biggest online video-sharing platforms
provide effective approaches to add captioning
and/or subtitles to all the videos you upload.
The b2b inbound marketing professionals
understand their target audience, what they
really value and what they actually want from
your b2b brand. There is a lot you can do with
the video content, advanced tools and expertise
you already have. So, get started and share
your insightful and creative video content on
popular social media platforms and beyond to reap
maximum benefits out of it.
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SEOGuruHouston

• SEOGuruHouston provides powerful and exceptional
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• Services Offered
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