A guide to B2B Marketing and how it differs from Consumer Marketing (1)

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Top B2B Marketing trends
B2B Marketing methodologies have been changing
rapidly over the years. The trends that were
observed say 5-6 years back, are no longer in the
game, new trends that were never heard of have
entered the market. New technological
advancements have been made and Search Engine
Optimization has come into role play. Its not an
easy task to keep up with the rapidly changing
methodologies, due to which there are several
businesses that have specialized in B2B Marketing
services, to cater to other businesses that
require such services.   Marketing through
digital platforms has become really easy and more
news and information can be absorbed by the
consumers now. There are statistics that show
that the businesses are increasing their budgets
for digital marketing, keeping in mind the
benefits that it provides to them.
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Top B2B Marketing trends that one should look out
for in the year 2020 are   Personalization is
playing a major role Personalization has helped a
lot of businesses grow massively in the recent
times. The organizations are now using the
consumer behavior and patterns, to promote their
goods and services and are adopting recruitment
marketing automation methodologies. Personalizatio
n helps the businesses to analyze what the
consumers want and when, it also helps them to
know which consumers need to see their
advertisements, the ones who might actually be
interested in giving them business.   Influencer
Marketing gaining popularity Influencer Marketing
is marketing through popular figures, who promote
your goods and services on their media handles to
influence people. It is said that no matter how
much a business tries, makes targets, its not
easy to reach out to all the right audience. A
large number of potential customers can be
reached through influencers and businesses are
being seen engaging with them a lot lately.
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Emphasized importance on customer
experience Customer experience has been put up as
the most essential part of a marketing technique
in the recent years. Big brands, small brands all
are emphasising on providing a good experience to
its customers, to make them returning
customers. A single bad review from any of the
customers can cost a business, a good amount of
money and goodwill, hence, making customer
experience extremely important.   Trends keep
changing and that too rapidly, adopting them
should almost instantaneous to make the most out
of it. B2B Marketing has many other trends that
are gaining immense popularity currently, and the
above mentioned ones are just a few topping the
chart. Blog Link Resource http//oxper.mystriking
ly.com/blog/top-b2b-marketing-trends
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