How Web Content Writing Services Grow Your Company

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How Web Content Writing Services Grow Your Company

• https//goodmanlantern.com/

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Content is the foundation for any online
business. It leads to more sales, visibility, and
engagement. You attract new visitors while
strengthening relationships with existing
customers.  Unfortunately, not every business
owner has enough time to produce copy for
commercial impact. Business owners juggle various
responsibilities, and writing isnt a walk in the
park. Writing a quality blog post takes several
hours, and not every business owner can fit that
task into their schedule.
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Companies must consistently post to stay in front
of people and get new leads. The moment they stop
publishing new copy, companies start to stagnate
and lose ground to competitors. Business owners
may have enough flexibility to write the
occasional blog post, but daily and weekly posts
can be a hassle. A website content writing
company can provide consistent articles for your
website. Writers optimise the articles to gain
traction on search engines and generate recurring
traffic. You can significantly improve revenue
and earnings growth with web content writing
services. Well share the process of hiring
copywriters that benefit your company.
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Create Your Content Strategy Before Looking for
Web Content Writing Services

• Before looking for talented writers, you must
  first establish your content strategy. A decent
  strategy sets the following
• Core offers
• Customer avatars
• Main topics
• Prioritised platforms
• Key objectives

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Core offers are products and services that
deserve the most focus. These offers generate
high ROIs or convert better than average.
Settling on core offers helps you create customer
avatars. Companies should create a customer
avatar for each core offer. Knowing customer
avatars helps you identify topics. Companies
should create topics that address each stage of
the customer journey.  Some website content
writing services provide copy ideas that target
the customer journey. Understanding what
prospects think and optimising articles for
search intent leads to a more robust strategy.
Youre no longer pumping out copy just for the
sake of it.
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Knowing your offers, avatars, and main topics
will help you prioritise platforms. You cant be
on every social network, and it wouldnt make
sense to stay active on each one. Companies
thrive when they get the attention of their
prospects. Spend more time on social media
platforms that attract your clientele.  This
background information helps you identify key
goals for your content strategy. Establishing
objectives helps you measure success and focus on
what matters the most for your company. Some
companies dont see a return on investment from
writers because they dont create strategies.
Producing copy for the sake of it doesnt lead to
more revenue. You can either make the strategy
yourself or work with an agency to craft your
plan. 
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Should I Hire a Freelance Writer or a Website
Content Writing Company?

• Companies can choose between a freelance writer
  or an agency. Both investments yield more content
  for your brand. Website copywriting services help
  you publish articles that increase visibility and
  revenue. 

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Companies want the most beneficial writers, which
requires a combination of value and price. No one
wants to overpay, but you dont want poor results
either. Some businesses will benefit from a
freelance writer, while others should invest in a
content marketing agency.  Understanding the
pros and cons of both choices will help you
narrow your focus. Making your choice refines
your outreach so you either focus on freelance
writers or copywriting agencies. Well outline
the pros and cons of each option.
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The Pros and Cons of Hiring a Content Agency

• Content agencies provide many advantages. You get
  access to a broader pool of writers and more
  professional help. Agencies train writers on how
  to optimise articles and vet talent. These
  agencies reject writers who dont fit their
  criteria to ensure clients get paired with great
  writers.
• The main disadvantage of agencies is the cost.
  Youll pay more for an agency than a freelance
  writer who offers website copywriting services.
  Not every agency will pair you with the same
  writer. If you enjoy an article, ask the agency
  to pair you with the same writer. Not every
  agency can fulfil the request, and the writer may
  be unavailable, prompting the agency to provide
  you with a temporary replacement.

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The Pros and Cons of Hiring a Freelance Writer

• Freelance writers charge less for their time than
  agencies that offer web content writing services.
  Youll also know the same writer will handle all
  of your assignments. If you enjoy working with
  the writer, you get direct contact with them.
  Some companies see this as a significant perk.
• However, hiring a freelance writer has downsides.
  A freelance writer is often one person without a
  team. Freelance writers may not answer your
  emails while on vacation, and your work may not
  be a priority for them. Some freelance writers
  work part-time while working at a day job. You
  may not get a prompt response for an urgent
  matter. 

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Content agencies provide copy and other assets to
businesses full-time. These companies regularly
invest money into staff and take themselves more
seriously than part-time freelance writers. You
may not get the same work ethic from a freelance
writer who treats their occupation as a part-time
career.  Some freelance writers provide great
content. However, youll have to spend extra time
vetting freelancers you find in the market since
an agency hasnt vetted them for you. You will
save money with a freelance writer, but youll
often get more value from an agency.
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Ask Each Writer to Provide a Test Article

• You can invite a freelance writer or content
  agency to provide a test article or short-term
  contract before hiring them. This measure allows
  companies to invest a low amount of money in
  determining if a writer or an agency of web
  content writing services can produce acceptable
  copy. 
• Agreeing to long-term contracts with low-quality
  writers will hurt your brand. Low-quality copy
  reflects poorly on your brand. People make
  associations between what your offer and what you
  post. Great content indicates a great offer, but
  the reverse is also true. Prospects wont
  consider your offer if your posts have typos and
  are not engaging.
• A test article helps you determine if a writer
  can produce good copy and follow your rules. Some
  companies have parameters for their content,
  requiring a specific call-to-action, keyword
  usage, and other details. 

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Read through each article and review them for
grammar and style. Seeing grammatical errors
should draw you away. Professional freelance
writers and content marketing agencies will run
each piece through Grammarly or another software
to identify errors before submitting articles to
clients. Quality grammar is a basic
expectation. After checking for grammar, read
the article. Ask yourself if it would resonate
with readers and if the writer addressed that
articles objectives. You can also have someone
on your team review articles to determine if they
fit your companys branding. 
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Interview Web Content Writing Services or Writers
Who Reach the Next Step

• Test articles submissions create an affordable
  filtering process. You can shortlist your
  favourite writers and content marketing agencies
  and proceed to jump on calls. Ask writers and
  agencies several questions to gauge their
  interest and ability to write for your company.
  Weve provided some starter questions to help you
  conduct an effective interview.

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How Do You Handle Writing About Topics That Are
New to You?

• Some writers dont know about your topic going
  into a contract. Agencies will do their best to
  pair you with an expert, but due to availability,
  you may get paired with someone who doesnt know
  your industry. This isnt always bad, as the best
  writers do enough research to write a compelling
  article. Ask about the process even if the writer
  knows about your industry. No one knows
  everything.

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How Much Copy Can You Produce for Us Each Week?

• Some companies need writers and agencies who can
  commit to full-time hours. Other businesses only
  need 5,000 words per week. Even if a writers
  potential output surpasses what you need, you can
  always make a change later if you want more copy.

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How Do You Expect to Get Paid?

• Writers and agencies have various payment
  structures. Knowing how a writer or agency
  expects to get paid helps with budgeting. Some
  website content writing services expect payment
  by the article or word. Some services will charge
  0.20 per word or set a rate of 200 for a
  1,000-word article. 

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How Do You Optimise Each Article for Search
Engines?

• This question reveals a candidates ability to
  optimise for search engines. Youll want to hear
  something about keywords and backlinks in the
  article, but an SEO strategy can stretch beyond
  those tactics. Search engine optimisation
  presents a tremendous long-term opportunity for
  your businesses. No search engine optimisations
  will close the door on that opportunity.

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How Do You Handle Editing and Feedback?

• Writers and copywriting agencies should not
  charge an extra fee for editing and feedback.
  Its common for service providers to charge for
  content and make any changes free of cost. Ask
  candidates about their availability to handle
  editing and feedback. Receiving updates in a day
  compared to a week makes a big difference.

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Facilitating Communication With Your Writers

• Communication can make or break any relationship.
  After hiring a writer, quickly provide them with
  assignments so they can get started. Promptly
  respond to submissions with requests for feedback
  to stay top of mind. If you ask for feedback
  several weeks later, a writer may reject your
  request. 

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Asking for feedback within a few days will speed
up the process and lead to an earlier
publication. You can email writers, but using
other platforms will strengthen communication.
Messaging boards such as Slack help you
communicate with many writers at once.  You can
also use a resource like Trello to visualise the
workflow across your company. You can create
columns for assigned articles, tasks in the
editing phase, and which pieces should get
published. Business owners have to juggle
freelancer communication with other parts of
their business. You can assign this
responsibility to a team member, but a content
agency can perform this role more effectively. 
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Content agencies handle the communication and
have the software to facilitate smooth
interaction. Instead of communicating with many
writers, you can speak with a writing agencys
manager. This manager can communicate with all
writers and provide you with a summary of whats
happening. The manager can also reach out to all
writers and inform them of a clients changes. 
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Hire the Best Web Content Writing Services for
Your Company

• Content can perform various objectives. Some
  posts will educate visitors and make them aware
  of your brand. Other posts help people select the
  right offer in the late stages of the customer
  journey. 
• Its overwhelming to manage production and
  planning by yourself. The best web content
  writing services streamline the process for you,
  providing additional time to focus on other
  business activities. If youre still looking for
  a team of writers for your business, look no
  further than Goodman Lantern.
• Goodman Lantern vets all of its writers and
  ensures smooth communication. We let our writers
  know if you want changes, and they get the job
  done. You wont have to worry about talking with
  many writers or fret over communication issues. 

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We will help your business craft a successful
content strategy, so each article grows your
brand. Content marketing isnt going away. Many
consumers use search engines to find products and
services. Goodman Lantern wants your company to
show up on top of those search results and grow
revenue. Wed be happy to assist your company
with those goals.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/