Why SEO Content Writing Services Are Essential for Modern Businesses

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Why SEO Content Writing Services Are Essential
for Modern Businesses

• https//goodmanlantern.com/

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How your brand is seen online by consumers and
potential customers is crucial. Every business
wants to build a positive brand reputation, both
with their customers and with Google. The trick
to getting this right is to make use of expert
SEO content writing services. This blog will
discuss SEO copywriting services and why they are
so crucial for your business. Read on to learn
more about the incredible benefits of this
practice for your online presence.
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What Is Search Engine Optimisation?

• Whether you are familiar with it or not, youve
  likely heard the acronym SEO a thousand times at
  this point. SEO stands for search engine
  optimisation.

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• This refers to the practice of a few key elements
  to increase your websites content and visibility
  with Google. More specifically, it increases your
  websites presence on Googles search engine
  result page, or SERP. Dont feel overwhelmed by
  the acronyms! To summarise SEO content writing
  services its all about appearing at the top of
  any web search result relevant to your industry.

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Why Are SEO Content Writing Services So Important?

• Its been reported that 70 of businesses
  marketing their brand see SEO as more effective
  than PPC (pay-per-click). Considering that PPC
  advertising is far more expensive than SEO, this
  is great news for marketers. 
• Consumers now trust organic or unpaid results
  online over paid results (PPC). When searching
  for something on Google, most people are likely
  to click the top result without the word ad
  next to it. This would be the top-performing
  organic search result for a relevant keyword. 
• For your business to thrive and be in that
  prestigious position, you need to optimise your
  website. Improving your ranking is vital to
  business success. A copywriting agency can help
  you devise a strategy to create content that
  improves rankings. 

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Why Should I Use an SEO Copywriting Agency?

• You might be thinking, well, why cant I do this
  myself?. You absolutely could. However, its a
  time-consuming process. Secondly, youd need a
  superb knowledge of how the Google search engine
  algorithm works. In this article, we touch on the
  basics. But trust that this really is just the
  tip of the iceberg. SEO is ever-evolving, and
  staying on top of the trends is hugely
  time-consuming yet vital for success.

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Doing the bare minimum for SEO may actually be
counterproductive because poor SEO practices
(like keyword stuffing) will get your website
penalised. This eliminates all hopes of ranking
on the much-coveted first page of Google. To
avoid these pitfalls, using professional content
writing services will save you time and afford
you the expertise of expert SEO writers. An
agency will be familiar with all the best SEO
practices and tricks. Here are some of the
advantages it will bring to your brand.
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Its All About Using the Right Titles and Meta
Descriptions
SEO copywriting services offer a team of writers
that craft more than content. They write meta
titles and descriptions too. This may sound
foreign to you, but they are imperative for the
SERP. A title needs to be catchy to entice a
customer to click through to your website. A
great meta-description needs to give your
customer an accurate expectation of what theyre
about to click on. These are essential precursors
to entice your customer to click on your page as
a search result.
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Copywriting Services Know How to Use Keywords

• Keyword usage in content writing is more than
  placing your niche words all over your website.
  This is bad practice, and Google will bring down
  your ranking for keyword stuffing. Keywords need
  to first be researched. An agency will look into
  popular keywords for your industry, as well as
  ones that you need to be ranking for. A writer
  will then carefully weaves these in your copy.
  This is highly strategic as they need to follow
  Googles latest rules for ranking while still
  making sense and sounding natural. An SEO content
  writing agency will follow a set of quality
  guidelines to ensure these tactics get your
  business ranking.

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Create Credibility and Authority for Your Website

• Have you ever heard of backlinks? They are
  important for boosting your search engine
  optimisation. Backlinks involve linking parts of
  your copy to reliable third-party websites. This
  works as a reference to what you are saying in
  your copy. It shows your audience that you have
  done the research and can back up what you are
  saying with a reliable source. This also shows
  Google that you are putting out quality content.

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• Backlinks can also include inbound links to
  different pages on your website. For example, you
  could link to previous blog posts to elaborate
  further on a point. This all drives credibility
  and authority for your business in your industry.
  A professional content writing agency will always
  include at least two backlinks. Theyll ensure
  you have great anchor text for this and that any
  inbound link they choose puts your business in
  the best possible light. 

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Use Call-To-Actions That Drive Leads and Sales

• This article is all about acronyms. Another
  important one is CTA, or calls to action. This
  is a series of words or designs that prompt an
  immediate response. For example, buy now would
  be a call to action. If your websites purpose is
  to sell products online, then this would be an
  appropriate call to action. It can also be linked
  to the product page itself to encourage an
  instant sale.

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• If you are trying to get more newsletter signs
  up, asking readers to sign up at the end of an
  article is an ideal call to action. Redirecting
  customers to a lead form or contact us form is
  also a brilliant CTA. Getting legitimate data
  from customers to reach out in the future is a
  fantastic way to grow your business.
• SEO content writing services focus on delivering
  well-researched, quality copy that makes you look
  professional. They also focus on helping you make
  that sale with the call to action copy
  thoughtfully written in.

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• You need an SEO content writing service for
  top-quality content that your business can
  consistently expect to be delivered.

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• An agency, like Goodman Lantern, knows that it
  needs to grab your consumers attention within a
  matter of seconds. It will do this with relevant
  content and expert SEO practices. Save time and
  money and get ahead of your competition with
  Goodman Lantern. Find out what this agency can do
  for your brand to make you look professional and
  reach the right audience. By investing in SEO
  content marketing, you can look forward to
  boosted sales and incredible brand recognition.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/