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Why SEO Content Writing Services Are Essential for Modern Businesses

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Title: Why SEO Content Writing Services Are Essential for Modern Businesses


1
Why SEO Content Writing Services Are Essential
for Modern Businesses
  • https//goodmanlantern.com/

2
How your brand is seen online by consumers and
potential customers is crucial. Every business
wants to build a positive brand reputation, both
with their customers and with Google. The trick
to getting this right is to make use of expert
SEO content writing services. This blog will
discuss SEO copywriting services and why they are
so crucial for your business. Read on to learn
more about the incredible benefits of this
practice for your online presence.
3
What Is Search Engine Optimisation?
  • Whether you are familiar with it or not, youve
    likely heard the acronym SEO a thousand times at
    this point. SEO stands for search engine
    optimisation.

4
  • This refers to the practice of a few key elements
    to increase your websites content and visibility
    with Google. More specifically, it increases your
    websites presence on Googles search engine
    result page, or SERP. Dont feel overwhelmed by
    the acronyms! To summarise SEO content writing
    services its all about appearing at the top of
    any web search result relevant to your industry.

5
Why Are SEO Content Writing Services So Important?
  • Its been reported that 70 of businesses
    marketing their brand see SEO as more effective
    than PPC (pay-per-click). Considering that PPC
    advertising is far more expensive than SEO, this
    is great news for marketers. 
  • Consumers now trust organic or unpaid results
    online over paid results (PPC). When searching
    for something on Google, most people are likely
    to click the top result without the word ad
    next to it. This would be the top-performing
    organic search result for a relevant keyword. 
  • For your business to thrive and be in that
    prestigious position, you need to optimise your
    website. Improving your ranking is vital to
    business success. A copywriting agency can help
    you devise a strategy to create content that
    improves rankings. 

6
Why Should I Use an SEO Copywriting Agency?
  • You might be thinking, well, why cant I do this
    myself?. You absolutely could. However, its a
    time-consuming process. Secondly, youd need a
    superb knowledge of how the Google search engine
    algorithm works. In this article, we touch on the
    basics. But trust that this really is just the
    tip of the iceberg. SEO is ever-evolving, and
    staying on top of the trends is hugely
    time-consuming yet vital for success.

7
Doing the bare minimum for SEO may actually be
counterproductive because poor SEO practices
(like keyword stuffing) will get your website
penalised. This eliminates all hopes of ranking
on the much-coveted first page of Google. To
avoid these pitfalls, using professional content
writing services will save you time and afford
you the expertise of expert SEO writers. An
agency will be familiar with all the best SEO
practices and tricks. Here are some of the
advantages it will bring to your brand.
8
Its All About Using the Right Titles and Meta
Descriptions
SEO copywriting services offer a team of writers
that craft more than content. They write meta
titles and descriptions too. This may sound
foreign to you, but they are imperative for the
SERP. A title needs to be catchy to entice a
customer to click through to your website. A
great meta-description needs to give your
customer an accurate expectation of what theyre
about to click on. These are essential precursors
to entice your customer to click on your page as
a search result.
9
Copywriting Services Know How to Use Keywords
  • Keyword usage in content writing is more than
    placing your niche words all over your website.
    This is bad practice, and Google will bring down
    your ranking for keyword stuffing. Keywords need
    to first be researched. An agency will look into
    popular keywords for your industry, as well as
    ones that you need to be ranking for. A writer
    will then carefully weaves these in your copy.
    This is highly strategic as they need to follow
    Googles latest rules for ranking while still
    making sense and sounding natural. An SEO content
    writing agency will follow a set of quality
    guidelines to ensure these tactics get your
    business ranking.

10
Create Credibility and Authority for Your Website
  • Have you ever heard of backlinks? They are
    important for boosting your search engine
    optimisation. Backlinks involve linking parts of
    your copy to reliable third-party websites. This
    works as a reference to what you are saying in
    your copy. It shows your audience that you have
    done the research and can back up what you are
    saying with a reliable source. This also shows
    Google that you are putting out quality content.

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  • Backlinks can also include inbound links to
    different pages on your website. For example, you
    could link to previous blog posts to elaborate
    further on a point. This all drives credibility
    and authority for your business in your industry.
    A professional content writing agency will always
    include at least two backlinks. Theyll ensure
    you have great anchor text for this and that any
    inbound link they choose puts your business in
    the best possible light. 

12
Use Call-To-Actions That Drive Leads and Sales
  • This article is all about acronyms. Another
    important one is CTA, or calls to action. This
    is a series of words or designs that prompt an
    immediate response. For example, buy now would
    be a call to action. If your websites purpose is
    to sell products online, then this would be an
    appropriate call to action. It can also be linked
    to the product page itself to encourage an
    instant sale.

13
  • If you are trying to get more newsletter signs
    up, asking readers to sign up at the end of an
    article is an ideal call to action. Redirecting
    customers to a lead form or contact us form is
    also a brilliant CTA. Getting legitimate data
    from customers to reach out in the future is a
    fantastic way to grow your business.
  • SEO content writing services focus on delivering
    well-researched, quality copy that makes you look
    professional. They also focus on helping you make
    that sale with the call to action copy
    thoughtfully written in.

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  • You need an SEO content writing service for
    top-quality content that your business can
    consistently expect to be delivered.

15
  • An agency, like Goodman Lantern, knows that it
    needs to grab your consumers attention within a
    matter of seconds. It will do this with relevant
    content and expert SEO practices. Save time and
    money and get ahead of your competition with
    Goodman Lantern. Find out what this agency can do
    for your brand to make you look professional and
    reach the right audience. By investing in SEO
    content marketing, you can look forward to
    boosted sales and incredible brand recognition.

16
THANKYOU!
  • Goodman Lantern
  • Phone
  • Email
  • Website
  • 1 9292993999
  • hello_at_goodmanlantern.com
  • https//goodmanlantern.com/
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