4 Dominant Social Media Marketing Trends You Need To Follow in 2020

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4 Dominant Social Media Marketing Trends You Need
To Follow in 2020
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Introduction

• To keep the buzz alive in the lives of todays
  search-savvy minds, the eCommerce market is
  accepting social media penetration with their
  arms wide open! The social media trends are
  inevitably changing, and we live in an era where
  algorithm changes are an everyday thing!
• With an approximate estimation of 221 million
  social media users by the year 2022 stand alone
  in the United States, it is one of the key
  marketing strategies to build a strong social
  media presence.
• Digital marketers should keep up with the latest
  social media marketing trends to up their
  marketing game in 2019. With this being said,
  here are the most lucrative social media trends
  for the business you shouldnt miss out on!

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Yes, were talking about the 24-hour thing thats
buzzing on almost all the social media platforms.
Stories! Brands indulging into creative story
content is the latest social media trend of 2019.
Snapchat might be the pioneer of the concept but
other social platforms are pacing up really
quick!
Snapchat Stories
Snapchat was the market leader and pioneer in the
story concept until Instagram introduced the same
feature on their Mobile App and soon followed the
Facebook and WhatsApp (status). In 2018, nearly
84.8 million U.S Snapchat users were there, which
is estimated to reach 103.6 million by 2020.
Social Media Trend 1 Short span, Long Effect
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Instagram Stories
The exponential growth of the Instagram business,
as well as personal accounts, is not a mystery
anymore. And, to deliberately mention it, the
not-so-old Instagram story feature is gaining
popularity at the same pace as well. Investing in
Instagram marketing should already be a part of
your social media strategy because thats where
the leverage is.
Facebook Facebook Messenger Ads
The most influential social media platform of all
time Facebook! With over 1.52 billion daily
active users as of the third quarter of 2018,
Facebook reigns the social media market. Facebook
ads are reaching new heights with marketers
investing more and more in the Facebook
retargeting structure. But the social media trend
that will rule the ads world in 2019 is the
trend of stories.
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The second social media trend thatll approach
with its full force is the Omnichannel Marketing
Trend. Social media marketers are running their
ad campaigns on multiple channels and it is time
when they will actually switch to the omnichannel
marketing approach. The Omnichannel marketing
structure emphasizes the importance of reaching
and interacting with customers in all and every
channel of social platforms.
The best part about thinking of marketing like
this is that paid ads, social, content, and email
channels dont have to compete against each other
for sales or customers. Marketers and brands can
grow your business by strategically integrating
all these channels together.
Social Media Trend 2 Omnichannel Marketing
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Personalization is not limited to the email
marketing campaigns. Marketers now follow
hyper-personalization functions and take the help
of technology like machine learning to approach
the audiences with the RELEVANT data that have
higher chances to convert. With the help of
artificial intelligence and various social media
metrics, brands now focus on providing helpful,
interest-based content for better results.
Instagram has changed its chronological order
algorithm long back to come up with user
preference that is more focused on users likes
and interests. The same neuromarketing concept
has been followed by giant names like Google and
Facebook.
Social Media Trend 3 AI-Driven, Personalized
User Experience
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As far as content is concerned, the emphasis will
remain the same with the changing years. In fact,
with social platforms getting smarter each day,
the algorithm updates are getting more and more
content-centric. The latest example of the same
is Instagram hiding Likes count.
It is predicted that engaging and intent-based
creatives will take over. One of the most pivotal
social media trends for 2020 will be to come up
with original ideas and interactive ways of
storytelling. It is predicted that by 2022, 82
of all online traffic will be coming from videos.
Make sure you incorporate this while preparing
your marketing strategy for 2020.
Social Media Trend 4 Great Content Brings
Great Conversions
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