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Digital Marketing Trends 2019 - Prime creation


Digital marketing is undoubtedly the major growth sector in an industry struggling with recession and regular updates from digital platforms. – PowerPoint PPT presentation

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Title: Digital Marketing Trends 2019 - Prime creation

Digital Marketing Trends 2019 - Prime creation
  • Digital marketing is undoubtedly the major growth
    sector in an industry struggling with recession
    and regular updates from digital platforms.
    Traditional marketing techniques like print
    advertisements and direct mail have all suffered,
    but there are digital alternatives which are more
    prevalent, such as digital billboards and
    transport advertisements, and advertisements in
    digital print media and mobile applications for
    traditional publications.

Prime Kreation is coined from Sales Marketing
with Information Technology? which aptly defines
Digital Marketing era. Prime Kreation set up in
2013 with an ideology to make digital marketing
more popular in Himachal Pradesh. We have a team
of professional employees from Marketing I.T.
background with a cumulative experience of over
15 years. Prime Kreation currently has an office
in Solan and employs 15 full-time resources,
besides 10 virtual resources. We had done a
literature review covering various research
reports and research papers that was carried out
between duration of 2001 to 2017. Till date
whatever research was done in digital marketing
is limited to only a few particular areas, such
as digital marketing awareness, Web Development
and acceptance in the market. But no study has
been conducted on digital marketing preference,
attitude, and perception. So, in order to full
fill this gap we had undertaken research on
awareness, perception and comparative position of
digital marking with traditional marketing.
Himachal is more dependent on Agriculture
tourism sector. We have surveyed 100
industrialists, Agriculturists, and other
Showroom of the area of Himachal.
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Among them, most of the industrialist are doing
Email Marketing and Google Adwords but no one
working on organic Digital Marketing and even
they have a negative perception for SEO as they
need instant results and Agriculturist didnt
have an idea about this Digital Marketing.
Primary objectives behind the studies are to know
perception level, the awareness level of digital
marketing and maximum digital activities are done
by the industrialist. Main objectives behind
doing digital marketing are for creating
social/business network drive sales, to increase
visibility brand awareness, and engaging
customer. Drive sales are the only objective for
doing business activities. Industrialists are
more conscious about their market reputation, so
they are creating their social/ business network
using digital marketing. Mean score analysis
reveals that the maximum of the respondents
agreed on the matter that the reach of digital
marketing at a large scale. Most of the
industrialists are keener on Social Media
activities of Facebook.   Through the study, we
came to know that Digital marketing is an
emerging area especially in these days of instant
results. According to the result revealed from
the study, we can say that most of the
respondents are accepting the new way of doing
the marketing as compared to the traditional
marketing. From all of the respondents, most of
the tourism sector people are aware of the
digital marketing services and most popular
services they use are Google Adwords and Facebook
Marketing to generate instant leads.
Most of the respondents said that digital
marketing is costly but more flexible.
Industrialist spent only 10 percentages for their
digital marketing services management from
overall yearly expense at the end of the research
we found that still, approximately 30 percentage
industrialists will like to switch over from
traditional marketing to digital
marketing. Digital Marketing Trends for
2019. Few months left for the Year 2018. We must
use this time to examine and rethink marketing
strategy for the next year 2019. Lets start
analyzing what will be in a box of Digital
marketing for the Year 2019. 1) Content
Improvements Main Pillar of digital marketing is
Content and now its about content clusters.
Content clusters will be most important in 2019.
That is a group of stories/details/ information
related to products/services or topics you are
writing about. Content in clusters for same topic
signal to search engines that you are an expert
within the category, as such you are more likely
to have the top spot. 2) Snack Ads Snack ads
are short videos of 10 seconds long. As we know
that nowadays there is a lot of video content on
the internet. So its better to work on short
videos with the message/advertisement. The
audience loses interest in a Long video of 60
seconds or more.
Expect to see shorter ads being used more by
brands in the near future, to try keeping their
audience engaged. Snack ads are recently seen
most on apps like Hot star with small ads 3)
Chatboxes Chatbots are on the rise, taking over
customer service for many brands. As per
predictions 85 of customer interactions are
predicted to be dealt with by chatbots by the
year 2020. As we cant expect when the customer
will reach you in 24 Hours so there must be
someone to respond to customers, so is the
requirement of Chatbots for a 24/7 response
between your audience and the firm. The customer
is satisfied when he is responded as per his
satisfaction as he always has many questions
before buying/availing your services. We know
Facebook messenger has a Click through Rate (CTR)
of more than 80 and you can customize automated
responses in it. This has huge market
potential. Lets find a chatbot and start using
it. NOW! 4) Social Media Social Media isnt a
new trend but it is extending day by day and the
maximum of the population nowadays is linked
through the Social media channel. So this is the
best and important in digital advertising.
Brands are adopting a more result-oriented
approach these days. They are developing
long-term relationships with customers as these
long-term relationships allow for the two parties
to grow together and produce more organic
endorsements. Its easy to reach customers
through social media again and again once you
have connected.   5) Transparency For years
marketing has had a negative stigma around it,
marketers and sales representatives are perceived
as self-serving and deceitful due to their
unethical sales/advertising techniques.   So now
we need to adopt the approach of pure
transparency, admitting where there are faults or
areas the product/brand doesnt cover, as well as
addressing negative feedback directly. There
should be the scope of open two-way communication
channels with their consumers to help form better
relationships and build trust.   6) Mobile
Marketing As we know more 90 of people
worldwide use mobile and users spend an average
of 2.9 hours on mobile daily compared to 2.2
hours on the desktop. By 2019 79 of advertising
spend will be on mobile advertising and 80 of
social media time is spent on mobile.
And 88 of users who search for a local business
on the mobile visit it within 24 hours and 89 of
mobile usage is spent on apps. Most of the people
use mobile and have access to the internet almost
anywhere they go.   Thus, the importance of
mobile marketing is evident and brands are
putting more emphasis on their mobile marketing
campaigns and thats why you should be adopting a
mobile marketing strategy for your brand
too.   Now, lets have a look at what are the
digital marketing trends for 2020? One of the
most asked questions in the Digital Marketing
industry is about Trends that What are the
latest Trends?   And companies always try to be
on top by adopting the newest and latest
innovations in the digital marketing industry and
these innovations/changes in marketing strategies
make a direct impact on marketing campaigns. We
are just coming to the end of the year 2018, but
there are trends that are catching everyones
attention and slated to grow over the next
several years.  
1. Customer-Centric Marketing Personalizing
marketing is not new to brands, but as we know
data plays the main role nowadays, customizing
your message has become even more targeted.
Marketers have always wanted to know what their
customers are thinking and accordingly they make
strategies, But, now the industry has the
ability to embrace a customer-centric mindset
because we have the data to analyze and to
support it. Previously, it was a guessing game,
but with this information, we can truly deliver
what the buyer wants.   2. Google
AdWords- Google AdWords the most trusted player
for years for paid marketing and generating
business but, just like everything else, it
continues to evolve. Gone are the days when
simple PPC campaigns are made to bring traffic
and generically produced keywords. Googles
latest technology and updates revolve around
customer-centric marketing.   3. Voice Search
Marketing- Recently it is predicted that by 2019,
67 million voice devices will be homes and
offices across the United States alone. While
many consumers are using this technology to
search on Google, sending voice messages on
Whatsapp, making shopping lists and listen to the
latest music, a major shift is quickly happening
towards the way advertising is conducted.
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  As assumed Brands have already started
understanding that these devices present a unique
opportunity to make ordering easier, and by
formulating campaigns using past purchase
information, shoppers can buy a product simply by
using their voice.   Question is does this
technology will come to India by next year or
will it be popular in the United States
only? Yes, India will also on the top of the
voice marketing strategy and we need to look at
how this technology can be implemented at the
earliest. We can guess that it may take a little
bit of time before buyers are comfortable
ordering a product verbally by size and name,
instead of visually from a logo and
packaging.   Thus, the future of marketing is
looking to become a more responsive, authentic,
and analytical as we embrace new media,
platforms, and opportunities. But, the primary
goal is to choose the best option for our clients
as we guide them through the changes in the years
to come.   Article Resource -http//primekreation.
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