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Gear up your Digital Marketing Strategy in 2020

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Kindlebit is a world-renowned IT service provider, serving offshore companies since 2008. We analyze your requirements from the root and provide practical and innovative solutions. We believe in forming never-ending business relations. – PowerPoint PPT presentation

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Title: Gear up your Digital Marketing Strategy in 2020


1
DIGITAL MARKETING SERVICES COMPANY
USA/CANADA  1 662-222-6504    INDIA  91-172-4026
970
CALL US AT
www.kindlebit.com
2
INTRODUCTION
Gear up your Digital Marketing Strategy in
2020 With the end of the year 2019 coming near,
you need to prepare yourself for the future. We
saw many trends, marketers, Facebook, and Google
ads management services arise in 2019 some saw
the heights of success, and some failed. In this
guide, we will tell you which marketing tactics
are going to survive in 2020 and why you should
implement them.
3
  • The top strategies that any business and digital
    marketing services company should practice in
    2020 are
  •  
  • Voice Search Optimization
  • Shoppable posts Creation
  • Google Ads Management
  • Chatbots Integration
  • Video Content Creation
  • Page Speed Improvement
  • Discovery Ads Campaign
  •  
  • Check the next slides to get details on every
    strategy one by one.

4
  • Voice Search Optimization
  •  
  • Understanding The Requirement
  •  
  • 31 of total internet users use a smart speaker
    like Google Home or Alexa to perform an internet
    search.
  • Smart voice assistants are now available on
    every Android and iOS device.
  • The sales figure of smart speakers is expected
    to increase significantly in 2020. People will be
    dependent on voice search more than ever.
  •  
  • Solution
  •  
  • Use long-tail keywords instead of short-tail ones
    in your content to optimize it for voice search.
    Example Use the keyword 'How to decorate the
    house for a party' instead of 'party decoration.'

5
  • Create Shoppable Posts
  • Why You Need Them?
  • As shoppable posts are available on Instagram,
    Facebook, and other social media platforms,
    businesses using shoppable posts will take
    leverage.
  • Around 60 of Instagram users discover new
    products on Instagram.
  • Shoppable posts get better engagement.
  • Solution
  • Get started with the creation of shoppable posts
    on all social media platforms. Talk to your
    preferred digital marketing services company for
    help.

6
  • Better Google Ads Management
  •  
  • Requirement
  •  
  • Low bidding costs are required in 2020 to run
    successful campaigns.
  • You need a better quality score for better
    placement of ads.
  •  
  • Solution
  •  
  • Improve ad content to get higher
    Click-Through-Rate.
  • Focus on Long-Tail keywords.

7
  • Chatbot Integration
  • Why You Need Them?
  • 55 of internet users prefer talking to chatbots
    for business.
  • Chatbots provide instant information and are
    efficient.
  • People engage with Chatbots for fun.
  • They are active 24/7.
  • What can you do?
  • Get in touch with a reliable digital marketing
    services company to integrate your chatbots on
    social media.
  • Alternatively, you can set them up yourself
    after some research.

8
  • Create Video Content
  • Why Video Content?
  • Videos are the most appealing type of content
    and get better engagement.
  • The ROI on videos is 51.
  • Around 53 of customers get in touch with a
    brand after watching video content.
  • Social media platforms provide better reach to
    videos than images or text.
  • Solution
  • Create highly-relevant videos in different
    resolutions to share them on different social
    media sites.
  • Keep your videos short, simple and easy to
    understand.

9
  • Improve Loading Speed of Your Page
  •  
  • Why?
  •  
  • Internet speed is increasing over the globe.
    Your website will lag in terms of reliability,
    convenience, and user experience.
  • 25 of all internet users close a webpage if it
    takes more than two seconds to load.
  •  
  • Solution
  •  
  • Use the latest technologies to build your
    website. Consult skilled web developers.
  • Upload compressed images to decrease the size of
    your webpage and make it load faster.

10
  • Use Discovery Ads
  •  
  • Their Requirement?
  •  
  • Google Discover app has more than 800 million
    users who are not targeted by any other type of
    ad.
  • The app's algorithms display content based on
    the user's activity and interest. There are more
    chances a user will click on your ad on Discover.
  •  
  • What Can You Do?
  •  
  • Google Discovery Ads were launched recently this
    year. They are still new for many people to
    understand. Consult a digital marketing services
    company that is always up-to-date with the latest
    information to handle Discovery ads for your
    business.

11
About Us Kindlebit is a world-renowned IT
service provider, serving offshore companies
since 2008. We analyze your requirements from the
root and provide practical and innovative
solutions. We believe in forming never-ending
business relations. To clear your queries and
doubts, you can get in touch with us today at
www.kindlebit.com.
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