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Top most digital marketing trends in 2020

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Digital marketing has seen excellent growth in the beyond a decade, and it continues its increase. Several new functions and innovations have evolved in this field. Digital advertising strategies need to have content material that can mirror the voice searches. – PowerPoint PPT presentation

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Date added: 29 September 2020
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Title: Top most digital marketing trends in 2020


1
ABK DigitalMarketing Agencyandits services
www.abkdigial.com
2
Digital Marketing Trends
3
  • Digital marketing helps open windows of
    opportunity worldwide for your business. Getting
    digital in your business was an option a few
    years back. But on todays date if you are not
    using digital mediums for your marketing
    requirements, then you are losing out more than
    80 of your probable clients.
  • Here are 5 interesting facts about the recent
    trends in the digital world according to
    omnicoreagency.com
  • Strong content drives traffic to your blog by up
    to 2,000!!
  • 96 of all smartphone search traffic and 94 of
    total organic traffic is thanks to Google
  • Traditional outbound methods like cold-calling or
    direct mail can get only a 1.7 conversion rate
    while SEO can get you around a 15 conversion
    rate.
  • Less than 10 searchers ever go to the third page
    of their search results.
  • Around 50 of searches are four or more words.

4
  • This year will show some drastic changes in all
    the forecasted trends due to the ongoing
    Coronavirus pandemic. This international crisis
    will change the entire global economy and the way
    people do business. Many businesses will have to
    gear up for the world after COVID-19. 
  • There will still be many precautions that
    communities will take throughout the year due to
    the aftermath of the disease. Social distancing
    will be a norm for a while and avoiding crowds
    can become a lifestyle for many. With numerous
    digital outlets on their plates, companies need
    to make sure that they are always available to
    cater to their customers. 

5
  • Top Changing Trends of the Digital Marketing
    Field
  • We will discuss some industry-changing trends
    here that will showcase how modern brands
    position themselves online. Understanding
    customer behaviors and then implementing those
    traits to change the marketing campaigns are
    unavoidable.
  • Refine your SEO strategies for better results
  • Using simple SEO techniques is outdated now.
    Fast-advancing businesses demand that their local
    outlets create competitive SEO strategies so that
    they can rank higher in Google searches and
    retain their digital presence. 
  • Hence, brands in competitive areas need to
    collaborate with SEO companies to stay ahead in
    the game and increase ratings in optimization
    trends. 
  • Search engine optimization is a highly evolving
    field. You need to use sharp SEO tactics if you
    wish to rank higher locally or globally.
    Professionals create strategies with customer
    behavior analysis, advanced data collection, and
    ongoing adaptation. 
  • Big companies use automatic SEO techniques which
    leverage of AI and automation. In short, digital
    marketing depends on SEO more now than ever
    before. 

https//abkdigital.com/
6
  • Give a Personal Touch to your Marketing Tactics
  • The times when companies use to post mere
    business flyers in the name of promotions on
    their sites have way past gone. You no longer get
    conversions from those. Brands require
    personalized content, use refined email
    segmentation, and collect customer data for
    effective marketing.
  • Other techniques involve complex data analytics
    and cross-platform data mining which enable
    businesses to differentiate their experience from
    the rest. This will boost customer loyalty and
    create a basis to establish an emotional bond
    with them. 
  • More communication channels will be needed in the
    coming times. Chatbots are the in thing with
    solutions like ManyChat and MobileMonkey. Tools
    that allow push notifications like Subscribers
    will also work for many.

https//abkdigital.com/
7
  • Voice Searches Dominate your Results
  • Customer nowadays wants the ease of voice search
    while browsing. Asking YouTube for a recipe while
    cooking, or instructing Alexa to play that
    favorite song, or asking Google Maps for
    directions while driving, are facts that push up
    the voice search ranking factor in search
    engines. This is an increasing trend with
    potential growth in the near future.
  • Digital marketing strategies should have content
    that will reflect the voice searches. Emerging
    trends show options of using AI to straight
    use voice commerce. Voice assistants are used
    widely to make purchases, search for products and
    do lots of other online searches. Brands can cash
    in by making this process streamlined and easy. 

https//abkdigital.com/
8
https//abkdigital.com/
9
  • Create Eye-Catchy Content for Optimizing your
    Visual Search
  • A big chunk of results on Google search comes
    back in the form of images. If you are not using
    images, videos, infographics in your digital
    marketing content, think again. Visually
    appealing social posts, blog posts will steal the
    search results from the only text content. 
  • Pinterest is the best example of this. It has its
    own Lens search capabilities used to recognize
    objects and landmarks through a camera app. Even
    Google uses this. Investing in graphic designing
    or with a digital marketing agency that has its
    ace game in infographics can give you good
    results in the long run. 
  • There is a lot of scope for the eCommerce
    industry, to manipulate this trend of online
    marketing. Fashion and home decor retailers use
    images to suggest products to online shoppers
    which would not have been possible otherwise.
    IKEA, ASOS, Neiman Marcus, Argos, etc and have
    built proprietary visual search tools.

https//abkdigital.com/
10
  • Shopping through Social Media Platforms or Social
    Shopping
  • This is a method of e-commerce where known people
    are involved in ones shopping experience. 
  • With the increased use of smartphones, social
    shopping has gone a step ahead into the offline
    shopping world as well. 
  • Social media is no longer a tool for getting in
    touch with acquaintances only, but the base for
    customer loyalty and retention. They have become
    shopping platforms as more than 50 of users
    explore products here. Be it WhatsApp shopping
    groups or marketing groups on Facebook, or
    Instagram Checkout they shorten the process of
    shopping for their followers on these platforms. 

https//abkdigital.com/
11
  • Social shopping uses various components like
  • Group shopping sites
  • Shopping communities
  • Recommendation engines
  • Social Shopping Marketplaces
  • Shared Shopping mechanisms
  • Up to 43 of online brands get traffic from their
    social media pages.

https//abkdigital.com/
12
  • By experimenting with your social strategy you
    can position your brand at the topmost lists for
    your social audience.

https//abkdigital.com/
13
  • Have you Considered Influencer Marketing for your
    Product Yet?
  • With an increase in the number of influencers on
    social media their reach and hold on their
    followers increases this makes them a key
    factor when companies plan their digital
    marketing strategies. 
  • Brands need to gear up client engagement and
    conversions with influencer marketing because it
    is the changing trend. This type of marketing
    works well for smaller businesses as well as huge
    brands. It is a very dynamic form of marketing
    where transactions happen between content
    creators, customers and brands.

https//abkdigital.com/
14
  • Branding Should be Your all Time Favorite Moat
  • If you are a strong brand Nike, Ferrari, Tesla,
    Jordan, American Express, Kardashians, Victorias
    Secret or Mercedes your 95 work on marketing is
    just done by your name. 
  • This can work for your business as well. You just
    need to focus on building your brand name.
    Investing resources in ORM, profile creations and
    optimization and increasing overall online
    presence will set you apart from your
    competitors.  
  • As you go about creating new customer engagement
    programs and direct marketing packages for your
    brand, look for opportunities to give rather than
    to get. Whoever makes the first kind gesture, as
    studies show, tends to gain the most. 
  • Jeanette McMurtry
  • And this gives birth to Social Branding. Involve
    your business with a social cause that you can
    relate with. This will not only create a positive
    impact on your target audience but also will lead
    them back to you for their business needs.

https//abkdigital.com/
15
  • Video and Graphics Deserve a Center Stage in Your
    Marketing Play
  • Have you tried video marketing till now?
  • More than 80 of marketers show a willingness to
    increase their investment in video marketing this
    year. The majority of them plan to increase their
    brand presence on YouTube precisely. 
  • Why is video marketing so important?
  • There is a tremendous upward rise in engagement
    toward more dynamic content. Youtube sees around
    a 35 increase in engagement in the last two
    years. There are lots of marketing agencies that
    can make short videos for you in low budgets as
    well.

https//abkdigital.com/
16
  • Then four trending options of micro-content are
  • Instagram stories
  • Instagram TV Twitter video
  • TikTok
  • Moreover, interactive content is what people are
    looking for. Clients want constant engagement
    with their marketers. 
  • But to sum it all up, if all businesses are
    following these trends, how will you stand
    different then your rivals? Well the little
    things that you can be unique with like prices,
    customer service, operations, upselling, etc.
  • Since digital media is such an evolving market,
    you need to keep evolving with it too. Use the
    latest trends without delay to make sure you have
    a stronger reputation then your rivals for the
    coming period.

https//abkdigital.com/
17
ABK Digital
  • Digital Marketing Agency
  • ABK Digital is conceptualized by creative minds
    with the philosophy to implement passion and
    emotional intelligence for digital marketing to
    increase clients reach towards their dreams. ABK
    Digital is a vertical of Akkomplish Group. We
    synchronize your vision and make you Akkomplish
    your business knowledge by incorporating out of
    the box and path breaking ideas. No matter how
    unique your business is, we have visionaries who
    would provide result-oriented solutions for all
    your digital business requirements. At ABK
    Digital we believe in long term relations with
    all our clients. We cater excellent after
    services and guidance to clients for SEO Services
    digital marketing services and become backbone
    of their company. We help you Digikkomplish! We
    do measure and work on hits, clicks, bounces,
    measure conversions, impressions, and content
    marketing strategies.

https//abkdigital.com/
18
  • To Contact Us 91 989 821 6968
  • Website https//abkdigital.com/
  • Address
  • ABK Digital India
  • 809, Iscon Elegance, Near Shapath V, S.G.
    Highway, Prahlad Nagar, Ahmedabad, Gujarat,
    India, 380015
  • Akkomplish USA
  • 22802 Broadway Ave, Clarksburg, Maryland
    20871

https//abkdigital.com/
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