Content Marketing Trends for 2020 by PikDigital Canada - PowerPoint PPT Presentation

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Content Marketing Trends for 2020 by PikDigital Canada


Content Marketing is such a beneficial form of marketing that offers brand awareness, boost in sales and many more. So here are some amazing Content Marketing Trends for 2020 by PikDigital Canada. – PowerPoint PPT presentation

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Date added: 4 September 2020
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Provided by: pikdigitalcanada
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Title: Content Marketing Trends for 2020 by PikDigital Canada

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Content marketing is a strategic marketing
approach focused on the creation of relevant,
entertaining, compelling, and valuable content to
attract and retain a clearly-defined audience
and, ultimately, to drive profitable customer
action is called content marketing. It requires
consistent posting and can change customer
behaviors. The content marketing does not
involve in direct sales but can help to retain
and acquire customers. For it to work, the
content has to be engaging (or inspire response
from customers) because if it doesn't, it has no
marketing value. Site traffic was once the
metric of choice when it came to measuring the
effectiveness of content marketing, but that
doesn't tell the whole story of performance, the
measurement of engagement that translates into
conversions can be much more insightful.
Content Marketing Statistics That Can't Be
Ignored You might be wondering why you bother
with content marketing? The numbers convincingly
demonstrate the need to invest in this content
marketing strategy 90 of marketers use content
marketing (although 70 of marketers don't have a
cohesive or integrated content strategy). The
experience of leaders in content marketing brings
8 times more traffic to the site than
non-leaders. It costs 62 less than other
marketing methods, and it generates more than
three times as many leads. was
able to increase organic traffic (no paid ads) by
using their content marketing strategy and SEO
services in Toronto.
The 3 main Content Marketing Goals are Lead
generation Establish thought leadership
Create/increase brand awareness
The content marketing agency can also be used
to Acquire new customers and retain old
customers Drive traffic to your site Increase
customers loyalty
According to SEO Company in Toronto, content
marketing typically influences almost every other
online strategy. For example   Content
complements your SEO services by providing more
inbound links, thereby increasing the authority
of your domain. You can reuse articles for social
media campaigns and email marketing. This can
encourage more email sign-ups, especially when
you offer exclusive content, like reports or
white papers. Cross promoting content marketing
can open doors for you to build relationships
with other brands.   Content marketing can also
serve as a separate revenue stream for business,
for example when creating in-depth content (like
eBooks) that customers can purchase. This is also
known as inbound marketing.
What should be the budget for content
marketing? To know what should your budget click
here https//
Digital Marketing Agency - PikDigital is one of
the Local SEO marketing agency Toronto.  Contact
Contact Us
PikDigital Pvt Ltd Address 190 sussexvale Dr,
City Brampton, ON Zipcode L6R 3R1 Email Website-