6 Digital Marketing Trends That Will Explode Your Brand Awareness

1
6 Digital Marketing Trends That Will Explode Your
Brand Awareness
2

• Online(Internet) marketing changed a lot over the
  last few years. You need to be updated for
  everything that comes new in the market. 
• The Marketing strategy has been changed that
  might work earlier. Now things have changed, the
  marketing platform updated most important is
  the user behavior towards advertising has also
  changed.
• So you need to think about what is trending (what
  is working) now. here i tell you that so keep
  reading till the end.

3
The Users Perspective

• Have you ever thought from the users
  perspective?
• User stories are a simple tool for articulating
  the users perspective.
• One thing you can do is take advantage of user
  stories as your marketing campaign. There are a
  lot of advantages such as simple quick
  understanding, easily connected with ads. 
• They are not long, wordy stories to be told
  around a campfire, but short (often only a single
  sentence) descriptions of what a user will do or
  fill with a part of a system. 
• Afterall, end users engagement (experience)
  towards your campaign will decide if your
  advertising or marketing campaign is successful
  or not. 

4
Engage With Users

• Do consider engaging with your audience rather
  than just putting out content on social media,
  website.
• You should communicate with your audience by
  responding to comments, DMs (Direct Message). 
• You can solve users queries on social media, in
  that way you also make a good impression for
  those who come to your profile for the first
  time.
• In 2020, Audience wants to interact with the
  person behind the brand. So they can trust you
  become your customer after that.
• You can also check some recognized brands. They
  also communicate with their audience by answering
  users queries, comments, and messages. 

5
Relevancy Wins the War

• In 2020, relevancy will win the war. If you want
  to increase your profit this year, it isnt about
  creating more leads, its about building greater
  intimacy and relevance with the leads you have,
  so you provide the right solution to the right
  people, at the right time. 
• Many new business owners dont take relevancy
  seriously getting poor results from the
  campaign. 
• If you advertise your product / services to the
  person who has nothing to do with it. Then you
  are wasting your money in marketing/advertising. 

6
Attention is the New Currency

• If youre not capturing (the right) attention,
  you lose your ability to compete without spending
  massive amounts of money on advertising and other
  online marketing.
• Eye-catching copywriting is the golden part
  in social media advertising (Facebook, Instagram,
  Twitter, LinkedIn, YouTube) to capture the
  attention of your targeted audience.
• If you arent able to grab attention within a few
  seconds of a user starting interacting with your
  ads that means you are losing potential
  customers.
• So make sure your social media advertising post
  will grab users attention within a few seconds
  to win in digital marketing campaign.
• Take advantage of moment marketing to grab user
  attention. Its the fastest way to get a hike in
  engagement to your business.

7
Adopt Multi Channel Marketing 

• If you think dominating a single platform is
  enough, think again.
• Your leads on Facebook are not on YouTube, and
  those on YouTube are different to those reading 
  posts. The key to your success is to repurpose
  your content across multiple (relevant)
  platforms.
• And have as many touch points as so you can push
  the advertising message numerous times. You can
  refer to this blog post which I wrote a month ago
  about Multichannel Digital Marketing Why you
  Need It.
• Its 2020, and you still rely only on one
  platform, then you lack a lot of opportunity,
  where you can grow your business.

8
 Focus on the invisible ROI

• Advertising Marketing is just not about selling
  products, it is beyond that.
• First nurture the audience into your awareness
  funnel, because it is important to build their
  trust rather than just advertising selling
  messages. 
• In this way, you create a loyal customer base as
  your audience trusts you your services.
• So it used to be enough to focus your ad spend on
  lead generation and sales, but not anymore. 
• Still in 2020, many businesses primary goal is
  to build brand awareness as it will pay you later.

9
Conculsion

• As we know that user behaviour is the backbone of
  any business growth. Why not engage with users
  instead of just selling products online.  
• User satisfaction should be the highest priority
  of any business. So by keeping the user
  perspective also in mind, you get satisfied
  results from Digital Marketing. 

Thank You