BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING. - PowerPoint PPT Presentation

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BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING.

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The Covid-19 pandemic has given birth to a new way of living. Brick-and-mortar retailers were already losing business; now the lockdowns and stay-home orders have crippled the market even more. The internet is the only place without quarantine, and where you can 'meet' old and new customers without any physical contact. Companies who had already begun to make use of the digital marketplace have an advantage. Having a website and social media presence is not enough. You need to build brand awareness through digital marketing and increase traffic to your business pages. – PowerPoint PPT presentation

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Title: BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING.


1
CREATING INTELLIGENTDESIGN SYSTEMS
Pune Mumbai London An ISO 90012008 Company
2
BRAND AWARENESS DURING THE PANDEMIC WITH
DIGITAL MARKETING.
3
INTRODUCTION
  • The Covid-19 pandemic has given birth to a new
    way of living.
  • Brick-and-mortar retailers were already losing
    business now the lockdowns and stay-home orders
    have crippled the market even more.
  • The internet is the only place without
    quarantine, and where you can 'meet' old and new
    customers without any physical contact.
  • Companies who had already begun to make use of
    the digital marketplace have an advantage.
  • Having a website and social media presence is not
    enough. You need to build brand awareness through
    digital marketing and increase traffic to your
    business pages.

4
GROWING INTERNET USAGE
  • One positive of the pandemic is that isolation is
    pushing people to embrace more screen time.
  • As per a Nielsen Report on Covid's impact on the
    changing landscape in media, mid to the senior
    leadership of most organisations, including
    consumers from 35 to 44 age bracket increased
    their internet consumption by 11 while
    millennials observed an average increase of 5-7.
  • Similarly, prominent platforms such as Facebook
    (18), TikTok (20), Instagram (20), and
    Whatsapp (17) have all witnessed rises in the
    number of sessions per week per user.

5
STRIKING THE BALANCE
  • For most businesses, both B2B and B2C, this is
    the time to realise that digital is the prominent
    and safest way to reach your customer.
  • However, at a time when the whole world is
    experiencing distress and general anxiety, it may
    seem insensitive to promote your brand - unless
    yours is a medical, pharma or social brand that's
    helping people in these difficult times or you
    are marketing daily essentials.
  • This is the time to concentrate on digital
    marketing to build and maintain brand awareness.
    Here are some ways to do it without harming your
    reputation or appearing insensitive.

6
WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
  • Develop flexible and relevant communication
  • Use digital to kickstart strategic business
    discussions
  • Associate with good. Do good.
  • Review. Revamp. Refresh.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
DEVELOP FLEXIBLE AND RELEVANT COMMUNICATION
  • Create communication that answers your customer's
    doubts and fears regarding your business.
  • Build messaging around the need to follow Covid
    protocol.
  • Strive to clear confusion caused by inaccurate
    rumours and myths.
  • Design interactive campaigns to stay connected
    top of mind.

8
WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
USE DIGITAL TO KICKSTART STRATEGIC BUSINESS
DISCUSSIONS
  • Explore Facebook, LinkedIn and Instagram Live to
    build connections with your TG.
  • Collaborate with content creators and key opinion
    leaders to use Zoom and Google for discussions,
    knowledge sharing and awareness programmes.

9
WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
ASSOCIATE WITH GOOD. DO GOOD.
  • Digital is the ideal way to talk about any
    charity/CSR activities you are involved with.
  • ASSOCIATE
  • Associate your brand with positive stories to
    maintain awareness and
  • build goodwill.
  • With the help of microsites and social media
    platforms, you can benefit with more reach
    visibility for your charitable efforts.
  • WITH GOOD.
  • DO GOOD.

10
WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
REVIEW. REVAMP.
REFRESH.
  • If you don't have a digital presence, create
    one.
  • With the economy slowing down, this is the ideal
    time to update and revamp your digital presence.
  • If you do, use the slowdown to review it and
    modernise it to make it more relevant, dynamic
    and impactful.
  • After all, even when the world gets back to
    normal, the internet is going to be an
    increasingly important part of the 'new normal'
    lifestyle. Businesses will have to explore web
    and social media platforms where relationships
    can be made and brand reputations can be fostered.

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DIGITAL MARKETING WITH INTERICS
  • Interics IN-DIGITAL is a full-services digital
    marketing agency in India that uses a variety of
    proactive and reactive strategies to create a
    positive image for your brand.
  • We leverage the availability of user data and
    rich targeting capabilities to create digital
    advertising that helps you to connect with your
    audience.
  • Through a customised combination of Content
    Strategy for digital marketing, Social Media
    Marketing , Digital Advertising, Website Design
    and more, we tailor digital marketing solutions
    for powerful digital brand experience and
    measurable brand impact.
  • Interics IN-DIGITAL has decades of experience
    serving its clients as a reputed branding and
    digital marketing agency.

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Connect with us
  • 91 8744819236
  • www.intericsdesigns.com www.intericsdigital.co
    m
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