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The Importance of Digital Marketing for Small Business Owners


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Date added: 29 September 2022
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Title: The Importance of Digital Marketing for Small Business Owners

(No Transcript)
The Importance of Digital Marketing for Small
Business Owners
  • Digital marketing has seen tremendous growth as
    a marketing career path, with no
  • signs of slowing downbut even if you arent
    looking to change careers and become a
  • marketing expert, this skill set is critical for
    small business owners and others working
  • to attract and convert customers. Read on to
    learn why, and how you can get started
  • on your digital marketing learning journey.

(No Transcript)
Why is digital marketing important for business?
  • When internet users are comparison shopping,
    theyll default to the business that
  • provides the best customer experience. Basic
    information like hours of operation,
  • location, prices, special offers, and contact
    info should be easy to find. If customers
  • dont feel that your digital store is open at
    their convenience and on their terms, they
  • will find another store.

  • That being said, online marketing is much more
    than a defensive play. Its not just
  • about keeping potential customers away from
    competitors. Instead, think of it as a
  • proactive strategy that shows customers that a
    brand has thought about them and
  • their purchase journey. An effective digital
    marketing strategy starts with making that
  • journey as easy as possible, even for brands that
    are not strictly focused on e-
  • commerce.

Does digital marketing replace traditional
  • Embracing digital marketing doesnt mean
  • you must abandon all traditional marketing
  • efforts. Instead, leverage digital marketing to
  • go deeper on traditional campaigns. Digital
  • media such as videos, photos, and audio can
  • provide context, depth, or clarity around
  • advertising claims youve already made.

What are the benefits of digital marketing? 
  • Digital marketing offers many advantages
  • over traditional advertising methods, such
  • as print ads and direct mail, billboards, TV
  • and radio. It allows brands to do more with
  • their resources while empowering the
  • customer to do business with that brand on
  • their terms. 

  • At a minimum, online marketing allows customers
    to find the information they need
  • even after youve closed up shop for the night.
    It gives them the option to email
  • questions at any time, rather than forcing them
    to call during business hours it puts
  • your interactions on their schedule and not the
    other way around. 

  • Done well, digital marketing is the ultimate way
    to build authority and brand
  • awareness in the largest market on Earth the
    Internet. Brands can engage directly
  • with their target audience through social media
    to learn exactly what consumers are
  • looking for, and forge authentic relationships
    that create trust and brand loyalty. 
  • In short, the importance of digital marketing
    goes beyond making a sale it is a long-
  • term investment in the health and growth of your
    business. Here are some of the
  • benefits of adding digital strategies to your
    marketing plan

1. Reach
  • Most types of digital marketing are far less
    expensive yet have far greater potential
  • reach than classic strategies, making digital ads
    a cost-effective choice for small
  • businesses who are worried about ad spend.
  • Direct mail and billboards depend on customers
    living in a certain area, while radio
  • and television demand that consumers pay
    attention to specific media formats that
  • are falling further and further out of style. By
    comparison, online marketing can reach
  • anyone, anywhere, even on a global scale. 

  • Most potential customers are using mobile
    devices, or are at least spending a big
  • chunk of their day online. Brands can use content
    marketing, email marketing, social
  • media marketing, and other digital marketing
    channels to meet those customers
  • where they are.

2. Targeting 
  • Digital marketing tools and analytics can
  • help brands identify and target customers
  • who are most likely to want their products
  • or services, so they can invest resources into
  • the demographics where they will deliver
  • the most value. A strong digital marketing
  • strategy enables companies to better use
  • their budget and personnel while driving
  • greater return on investment.

3. Flexibility
  • Modern marketing analytics tools provide real-
  • time insights that let businesses adjust
  • campaigns on the fly. In contrast, traditional
  • marketing methods demand sunk cost The
  • money Is already spent, and if the campaign
  • fails, there is nothing to be done until the next
  • one. A faulty digital campaign can still be
  • salvaged, and so can the money spent on it. 

4. Measurability
  • Unlike billboards, TV ads, and radio jingles,
    digital marketing channels come hard-
  • wired with the tools brands need to measure
  • These days, it is critical for marketers to have
    a fundamental understanding of
  • analyzing customer and market data in order to
    make informed decisions, said P. K.
  • Kannan, Deans Chair in Marketing Science at the
    Robert H. Smith School of Business
  • at the University of Maryland and instructor for
    the Fundamentals of Digital
  • Marketing course.

  • It's easy to see how many impressions, clicks,
    and likes are being generated by social
  • media posts, or how many visitors are coming to
    your website and from where.
  • Attribution modeling traces a customers first
    sale back to their first point of digital
  • contact with your brand. Choose the metrics you
    value most and start learning
  • how your digital marketing campaigns affect
    conversion rates. 

5. Legitimacy
  • Potential customers are more likely to trust
    businesses that have an online presence that
  • A website
  • Testimonials
  • Social media accounts
  • A healthy online presence shows that a brand is
    established and trusted. Trust can
  • make or break the deal for consumers who are
    considering a new product or service. 

6. Democratization
  • Digital marketing (when done right) can level the
    playing field for small businesses
  • competing with major corporations. Amazon,
    Walmart, and other big box retailers
  • may have the deepest pockets, but money cant buy
    search engine relevance. The
  • only way to land at the top of the Google results
    page is to establish relevance
  • through strategies like pay-per-click (PPC)
    advertising and search engine optimization
  • (SEO).

Is digital marketing a good career? 
  • Maybe youre looking for more than just a
  • value-add for your business maybe
  • youre ready for a career change and
  • wondering if digital marketing is right for
  • you. This field couples high earning
  • potential with a low barrier to entry. Its
  • ripe with opportunity and promises to
  • keep growing on pace with internet usage.
  • It is currently in LinkedIns top 10 most in-
  • demand jobs. 

  • Every business needs digital marketing, so
    landing a job in this field offers excellent
  • job security, as well as plenty of room for
    growth for folks who can demonstrate
  • consistent wins. It also pays well According to
    data from ZipRecruiter, the national
  • average salary for a digital marketing manager is
    71,914, and digital marketing
  • directors can earn well over six figures.
    According to the Bureau of Labor Statistics
  • (BLS), marketing managers are among the top ten
    highest paying jobs in 2021and
  • continue to grow despite pandemic effects.

  • Digital marketing can also be attractive because
    it allows flexible scheduling and
  • remote work. Its also dynamic, presenting new
    challenges and technologies almost
  • daily. If you are disciplined, creative, and
    seeking an exciting, ever-changing
  • occupation, digital marketing can be a
    stimulating long-term career choice. 

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