BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING

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CREATING INTELLIGENTDESIGN SYSTEMS
Pune Mumbai London An ISO 90012008 Company
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BRAND AWARENESS DURING THE PANDEMIC WITH
DIGITAL MARKETING.
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INTRODUCTION

• The Covid-19 pandemic has given birth to a new
  way of living.
• Brick-and-mortar retailers were already losing
  business now the lockdowns and stay-home orders
  have crippled the market even more.
• The internet is the only place without
  quarantine, and where you can 'meet' old and new
  customers without any physical contact.
• Companies who had already begun to make use of
  the digital marketplace have an advantage.
• Having a website and social media presence is not
  enough. You need to build brand awareness through
  digital marketing and increase traffic to your
  business pages.

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GROWING INTERNET USAGE

• One positive of the pandemic is that isolation is
  pushing people to embrace more screen time.
• As per a Nielsen Report on Covid's impact on the
  changing landscape in media, mid to the senior
  leadership of most organisations, including
  consumers from 35 to 44 age bracket increased
  their internet consumption by 11 while
  millennials observed an average increase of 5-7.
  
• Similarly, prominent platforms such as Facebook
  (18), TikTok (20), Instagram (20), and
  Whatsapp (17) have all witnessed rises in the
  number of sessions per week per user.

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STRIKING THE BALANCE

• For most businesses, both B2B and B2C, this is
  the time to realise that digital is the prominent
  and safest way to reach your customer.
• However, at a time when the whole world is
  experiencing distress and general anxiety, it may
  seem insensitive to promote your brand - unless
  yours is a medical, pharma or social brand that's
  helping people in these difficult times or you
  are marketing daily essentials.
• This is the time to concentrate on digital
  marketing to build and maintain brand awareness.
  Here are some ways to do it without harming your
  reputation or appearing insensitive.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING

• Develop flexible and relevant communication
• Use digital to kickstart strategic business
  discussions

• Associate with good. Do good.
• Review. Revamp. Refresh.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
DEVELOP FLEXIBLE AND RELEVANT COMMUNICATION

• Create communication that answers your customer's
  doubts and fears regarding your business.

• Build messaging around the need to follow Covid
  protocol.

• Strive to clear confusion caused by inaccurate
  rumours and myths.

• Design interactive campaigns to stay connected
  top of mind.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
USE DIGITAL TO KICKSTART STRATEGIC BUSINESS
DISCUSSIONS

• Explore Facebook, LinkedIn and Instagram Live to
  build connections with your TG.

• Collaborate with content creators and key opinion
  leaders to use Zoom and Google for discussions,
  knowledge sharing and awareness programmes.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
ASSOCIATE WITH GOOD. DO GOOD.

• Digital is the ideal way to talk about any
  charity/CSR activities you are involved with.

• ASSOCIATE

• Associate your brand with positive stories to
  maintain awareness and
• build goodwill.

• With the help of microsites and social media
  platforms, you can benefit with more reach
  visibility for your charitable efforts.

• WITH GOOD.

• DO GOOD.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
REVIEW. REVAMP.
REFRESH.

• If you don't have a digital presence, create
  one.

• With the economy slowing down, this is the ideal
  time to update and revamp your digital presence.

• If you do, use the slowdown to review it and
  modernise it to make it more relevant, dynamic
  and impactful.

• After all, even when the world gets back to
  normal, the internet is going to be an
  increasingly important part of the 'new normal'
  lifestyle. Businesses will have to explore web
  and social media platforms where relationships
  can be made and brand reputations can be fostered.

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DIGITAL MARKETING WITH INTERICS

• Interics IN-DIGITAL is a full-services digital
  marketing agency in India that uses a variety of
  proactive and reactive strategies to create a
  positive image for your brand.
• We leverage the availability of user data and
  rich targeting capabilities to create digital
  advertising that helps you to connect with your
  audience.
• Through a customised combination of Content
  Strategy for digital marketing, Social Media
  Marketing , Digital Advertising, Website Design
  and more, we tailor digital marketing solutions
  for powerful digital brand experience and
  measurable brand impact.
• Interics IN-DIGITAL has decades of experience
  serving its clients as a reputed branding and
  digital marketing agency.

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Connect with us

• 91 8744819236
• www.intericsdesigns.com www.intericsdigital.co
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