Scope of Digital Marketing in India

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What is Digital Marketing?
Digital marketing is the new era method of
promoting brands, services and products through
different channels or technologies like media,
websites, social media ads, search engine
marketing, PPC  etc. It helps to engage targeted
audiences, therefore it involves a wide range of
strategies and tactics aimed at increasing brand
visibility, driving traffic, generating leads and
achieving business goals.
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Scope of Digital Marketing in India
Digital marketing is one of the most booming
sectors in India, it has been expected that
India's market size will grow at a CAGR of 30.2
and, by 2028 it will reach USD 19,268.7. Since
the Indian Ministry of Electronics IT launched
the Digital India campaign, digital marketing has
taken a massive surge in India after the
pandemic. Hence India is the world's most
populated country estimated at 1428.6 million and
has ranked second in Internet users which,
therefore creates the high scope of digital
marketing in India. In recent years a steady
shift in marketing methods, from traditional ways
of marketing to Digital marketing, more
specifically during the time the pandemic surged
massively, has created massive job opportunities
and a great career choice for freshers or for
those who own their businesses. In the next
slide, we have listed the career path you can
choose after learning Digital Marketing
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Digital Marketing Manager
A Digital Marketing Manager is responsible for
managing all the activities like making
strategies for the brands, Dive traffic, and
promoting products through different channels. In
simple words,  Digital Marketing Manager is
responsible for managing and implementing all the
responsible activities in different profiles. To
reach this position a digital marketer requires
at least 5 years of experience. 
Average Salary-
INR 5.0 Lakhs - INR 12.0 Lakhs
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Content Marketer
A content marketer is a strategic thinker, a
creative storyteller and a writer who shares
informative content. The aim of a content writer
is to make customers aware of the products and
Brand and convert them into purchasing or
repurchasing the product. It is one of the highly
demanding professions in Digital marketing.  
 Average salary-
INR 2.4 Lakhs - INR 13.0 Lakhs
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Search Engine Marketer
Search Engine Marketers are those who are
specialized in running paid ads campaigns through
search engines like Google, Bing and Yahoo. The
primary goal of a search engine marketer is to
rank content higher on the SERP. SEM helps to get
more visibility and drive targeted traffic on the
business website.   
Average salary- INR 4.4 Lakhs - INR - INR 42.0
Lakhs
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SEO Specialist
The responsibility of search engine optimizers is
to optimize websites and online content to
improve their visibility and rankings on search
engines like Google and Bing. This method takes 3
-4 months to rank a website as it is practiced
organically (unpaid).                             
    Average salary- INR 2.6 Lakhs - INR 10
Lakhs
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E-mail Marketer
An email marketer is an individual or
professional who specializes in creating,
managing, and optimizing email marketing
campaigns to reach and engage a target
audience.  Email marketers use various strategies
and techniques to ensure their emails are
relevant, engaging, and effective in achieving
their marketing objectives.                      
          Average salary- INR 2.4Lakhs - INR
5.6Lakhs
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Social Media Expert (SEM)
A social media expert is an individual who
possesses a deep understanding of social media
platforms, strategies, trends, and best
practices. This expertise enables them to
effectively leverage social media for various
purposes, such as branding, marketing,
communication, customer engagement, and community
building.  Social media experts are well-versed
in the ever-changing landscape of social media
and stay updated on the latest developments to
create and execute successful social media
strategies.           Average salary- INR 2.0
Lakhs - INR 9.0 Lakhs
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Artificial Intelligence
Artificial Intelligence (AI) has revolutionized
the field of digital marketing, enabling
businesses to enhance their strategies, optimize
campaigns, and deliver personalized experiences
to customers like never before. Here's how AI is
used in various aspects of digital
marketing. Average salary- INR 2.0 Lakhs - 11.0
Lakhs
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Trainer

• A digital marketing trainer plays a pivotal role
  in educating and empowering individuals or teams
  to excel in the dynamic and ever-evolving field
  of digital marketing. Their primary
  responsibility is to impart knowledge, skills,
  and strategies related to various aspects of
  digital marketing.
• Here's what a digital marketing trainer does 
• Educational Content Development
• Curriculum Design 
• Classroom or Virtual Instruction
• Hands-on Workshops, Individual and Group
  Coaching 

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5. Stay Updated with Industry Trends 6. Feedback
and Assessment  7. QA and Problem-Solving  8.
Soft Skill Development 9. Industry Insights 10.
 Networking and Collaboration 11. Interactive
Learning Activities
Average salary- INR 2.0 Lakhs -
8.0 Lakhs
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Freelancing

• Freelancers have the opportunity to earn income
  through freelancing by offering their skills and
  expertise to clients on a project basis. 
• Here's a breakdown of how freelancers can earn
  money
• Identifying Marketable Skills 
• Building a Strong Portfolio 
• 3. Finding Clients, Submitting Proposals

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4. Negotiating Rates, Delivering High-Quality
Work  5. Communication and Collaboration,
Receiving Payments 6. Building a Reputation  7.
Diversifying Income Streams 8. Upskilling and
Learning  9. Managing Finances                   
             Average salary- INR 1.0 Lakhs - 7.0
Lakhs
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Conclusion
In the dynamic landscape of India, the scope of
digital marketing gleams with immense promise. As
technology penetrates deeper, businesses across
sectors are awakening to its potential. A
burgeoning online populace and increasing mobile
connectivity amplify the reach of digital
campaigns. E-commerce, startups, and established
enterprises all recognize the need to harness
digital strategies for growth. With data
analytics and AI refining targeting, personalized
consumer engagement soars. India's digital
marketing sphere stands poised to reshape the
market, offering a boundless realm of
opportunities for those who embrace its
transformative power.