6 [fresh] digital marketing tips that will help businesses combat coronavirus impact - PowerPoint PPT Presentation

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6 [fresh] digital marketing tips that will help businesses combat coronavirus impact


We understand that this is a stressful time because of the recent outbreak of the coronavirus. Here are 6 key digital marketing tips that will help you bounce back stronger. View more information at – PowerPoint PPT presentation

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Title: 6 [fresh] digital marketing tips that will help businesses combat coronavirus impact

6 FRESH Digital Marketing Tips That Will Help
Businesses Combat Coronavirus Impact
  • Created by colorwhistle.com

  • Businesses are facing challenging times as the
    coronavirus pandemic is biting the global
    economy. Many businesses have been impacted,
    grocery stores are left with empty shelves and
    restaurants look like ghost towns.
  • As a business owner, we know that you are looking
    for ways to get through this.
  • Try To Be Positive Its Going to Get Better.

  • Fortunately, staying calm under difficult
    situations is part of the job description for
    entrepreneurs and business leaders.
  • If you stay proactive now, you can put your
    business in a more secure position and recover
    quickly once this crisis subsides. In fact,
    China, the country from which the virus
    originated, is already showing signs of economic

Do you want proof? Well, here are a few sources.
  • China is lifting travel restrictions and life is
    returning to normal.- Source
  • For the first time since December, China Reports
    No New Domestic Cases Source
  • Chinas Economy to Return Fast to Potential
    Growth, PBOC Says Source

  • So, if you work smarter, you can tackle the
    challenges ahead. Here are some key strategies
    and insights that you must keep in mind to help
    your business recover from coronavirus.

Top Digital Marketing Tactics to Consider During
this Coronavirus Downtime
(No Transcript)
  • An exclusive survey conducted by Marketing Week
    and Econsultancy, reveals coronavirus will
    heavily impact marketing activities for the first
    half of 2020.
  • We understand that you will be carefully watching
    your budgets, mine every penny you made on your
    investment and looking for cost-effective ways to
    deliver your products or services.

  • When making budget cuts, marketing may be at the
    top of your list. But, a cut on marketing
    activities will only be a short-term fix and will
    not help you in the long run. Maintaining
    visibility is essential for long-term
  • In situations like this, many fail to plan.
    Making focused plans is more important than ever.
    Here are some marketing tactics you need to
    consider during this coronavirus downtime.


Do Smart Work to Keep your Existing Customer Base
  • You need to regularly keep in touch with your
    existing customers or youll risk losing them.
    Keep in mind that it is always cheaper to keep an
    existing customer than to gain a new one. Here
    are some tips on how you can do that effectively.

Marketing Automation
  • It is one of the easiest and most cost-effective
    ways of keeping in touch with your customers.
    Avoid sending automated emails, instead, send out
    personalized,and targeted messages to customers
    who want to hear from you

Producing Content
  • This is an essential ingredient for keeping in
    touch with your existing customer base. Share
    innovations you are making and any other good
    news like awards and client wins. You can also
    hire professional writers for help

Be More Social
  • Platforms like LinkedIn, Twitter, Facebook are
    the places where people are discussing their
    purchasing decisions and exchanging views about
    various businesses. So, create a social media
    plan to contribute to the conversation

Be More Visible in Front of Your Potential Clients
  • You have to create more awareness to get more
    visibility. This means you have to drive more
    visitors to your website to make sales. You need
    to be found at every stage of the buying cycle
    from exploring to analyzing new offerings. Heres
    how to do that.

Exposure Effect
  • It is an age-old marketing phenomenon that helps
    consumers develop a preference for your product
    or service merely because your brand is more
    visible. Setting aside a budget to keep your
    brand visible will have long-term benefits

Update Your Content
  • Your website must have an archive of content that
    will still be useful for your customers and
    search engines. Update those content with an
    objective of improving the search ranking

Concentrate on Driving Conversions
  • One of the most cost-effective digital marketing
    technique is conversion rate optimization. Making
    small changes to the user experience of your
    website will have an amazing impact. Here are
    tips on how to do that.

Share Positive Stories
  • Take a look at your case studies, recommendations
    and reviews at every touchpoint in your
    marketing. Try to add them throughout your
    website and share it across your social media

Improve User Experience
  • If you have been meaning to improve the user
    experience of your website, optimize your site
    for mobile or even redesigning your existing
    website, now is the time. Making small changes
    will somehow have a bigger impact

Keep Measuring
  • If you dont measure, you cannot manage. If you
    cant manage, you will flush money down the
    drain. Measuring means taking accountability for
    your marketing spend. Now is the time to measure
    sales, leads generated, referrals and key
    performance indicators.

Properly configure Google Analytics
  • Make sure if you have set up the goals and
    connected properly to the search console. Take
    advantage of all the free data offered by Google
    Analytics to shape a strategy

Measure social media ROI

Measure social media ROI

Measure Social Media ROI
  • When budgets get tight, an easy option would be
    to put a break on social media activity because
    it may appear to be time consuming and
    non-essential. Before you make this decision,
    check how social media is contributing in terms
    of engagement and visibility

Learn, Unlearn and Relearn
  • Always keep this in mind, there is no one-size
    fits all approach for digital marketing. You have
    to be quick and creative. Always make it a point
    to measure your success and learn from the
    experiment. Here are some tips.
  • Experiments you do must always be cost-effective
    and easy to deliver

  • If your experiment works, great, do more of it
  • If the experiment doesnt work, terminate the
    plan and move on. Start testing on something new

Other Points to Keep in Mind
  • Here are some other points you can keep in mind
    while defining your marketing strategy and action
  • As more people are at home in front of their
    screen, now is a great opportunity to use PPC
    marketing to connect with customers

  • Competitors may stop their SEO campaigns because
    of the current situation. In SEO, the work you do
    today, will take at least a few months to affect
    the search. So, now is a great time to push
    harder to outrank your competitors
  • Use local SEO strategies to optimize your website
    for near me searches

  • Dont fall victim to the panic move. Such type of
    reactions will not work well in digital marketing
  • Whether it is website redesign or adding new
    graphics to your website, create a digital
    to-do-list and finish the tasks that have been
    overlooked. We have written a detailed website
    redesign checklist, do check it out to learn more.

Learn From The Experience
  • Try to keep a positive mindset and learn from the
    experience. We understand that this sounds like a
    cliche, but its actually true. As a business
    owner or entrepreneur, you must be really good at
    beating yourself up when things go wrong.

  • But you really cant do anything about this. Now
    is the perfect time to invest in your business.
    Upgrade your website, give your brand a new
    corporate image, invest in new technology, do a
    CRO (conversion rate optimization) audit and
    spend in anything else that will make your
    business run more impressively.

  • There are always challenges affecting businesses.
    Learn to adapt and create new opportunities. You
    can bounce back stronger, even from a major
    pandemic like coronavirus.

1 (919) 234-5140
  • If you have any questions about how
    ColorWhistles digital solutions can help your
    business grow during tough situations like this,
  • Visit
  • www.colorwhistle.com
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