Sports Nutrition Market: Dietary Potential Meets Consumer Needs - PowerPoint PPT Presentation

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Sports Nutrition Market: Dietary Potential Meets Consumer Needs


The global sports nutrition market is expected to progress with a CAGR of 9.88% during the forecast period of 2024 to 2032. Get more insights into our blog – PowerPoint PPT presentation

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Date added: 7 May 2024
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Title: Sports Nutrition Market: Dietary Potential Meets Consumer Needs

Sports Nutrition Market Dietary Potential Meets
Consumer Needs According to Inkwood Research, the
global sports nutrition market is expected to
progress with a CAGR of 9.88 during the forecast
period of 2024 to 2032. Sports nutrition
recommendations are highly customized and depend
on various factors, such as the sport, position,
training history, and on/off-season status.
Despite variations in sports types, most athletes
can significantly benefit from following
recommendations and advice on sports nutrition.
Intersecting sub-segments of the health and
wellness sectors have experienced a notable
surge, including growing demand for sports
nutrition. This is mainly accredited to an
overall increase in interest in healthy and
active lifestyles. Furthermore, the future of
sports nutrition holds paramount significance
owing to the burgeoning presence of sports clubs
as well as specialized nutrition centers,
alongside a growing consumer awareness of the
importance of dietary considerations in athletic
performance. Request a FREE sample of the Sports
Nutrition Market The imperative for digital
integration in operational strategies further
underscores the pivotal role of adaptation in
this evolving landscape. This significance is
particularly pronounced in the escalating demand
for sports nutrition supplements. Private equity
firms and venture capitalists are also
recalibrating their investment strategies to
align with these emerging trends, recognizing the
lucrative potential of this market
segment. Focus on Back-To-Basics Approach in the
Sports Nutrition Market For weight gain and
muscle building, core users concentrate on
ingredients found in sports nutrition products,
such as amino acids and whey-based proteins.
Conversely, more recent users tend to have
different needs that call for different sports
nutrition ingredients and different
functionality. Conversely, over the years, an
important group of sports nutrition consumers who
continue to shape trends in the industry has
emerged casual users as well as healthy-living
enthusiasts with an eye for more expansive,
active nutrition goals. As consumer preferences
continue to evolve towards healthier lifestyles,
the sports nutrition industry is experiencing a
significant transformation. With an increasing
demand for diverse product options and a focus on
convenience and customization, both traditional
retailers and direct-to-consumer startups are
adapting to meet the needs of this growing market
segment. This shift is evident in the emergence
of new product categories, changes in retail
strategies, and the rise of innovative branding
approaches. Lets delve into these developments
further Diversification of Sports Nutrition
Products In order to fulfill the needs of these
new consumer groups, the selection of sports
nutrition products is growing. The traditional
offer of whey-based protein is less appealing to
proponents of healthy nutrition, who are more
drawn to fitness-focused products like
plant-protein powders. They also acknowledge the
popularity of clean-label or slimming products as
well as convenient on-the- go snack options like
sports protein bars and ready-to-drink (RTD)
sports protein. (Source) Expansion of Retail
Space and Market Reach Leading sports nutrition
stores and FDMC retailers are dedicating more
shelf space to these sports nutrition products as
more customers accept them as a vital part of
their lifestyles. Additionally, even customers of
specialty sports nutrition stores spend more
money on nutritional supplements in FDMC
channels. Price and convenience are important
considerations, and they are typically cheaper in
FDMC channels, particularly for their
private-label lines of sports nutrition
supplements. Rise of Direct-to-Consumer (DTC)
Startups The rise of direct-to-consumer (DTC)
startups that completely avoid traditional
brick-and-mortar sports nutrition stores is
another trend that is revolutionizing
  • the sports nutrition industry. These sports
    nutrition manufacturers provide a variety of
    options, many of which are based on
  • Branding Strategies to Facilitate Differentiation
  • The goal of these sports nutrition brands is to
    set themselves apart from the sea of sameness
    that many nutritional and vitamin brands are
    mired in. These sports nutrition brands have the
    ability to attract a niche market of customers
    prepared to pay higher prices for superior
    products through eye-catching packaging,
    education, customer interaction, and a customized
    customer experience.
  • Get CUSTOMIZED market insights delivered right to
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  • Analyzing the Nutritional Appeal Product Formats
    in the Sports Nutrition Market
  • Sports nutrition supplements are available in a
    range of liquids, powders, and tablets that are
    intended to enhance athletic performance and/or
    cover dietary
  • deficiencies in individuals who engage in regular
    exercise or sports.
  • In addition to providing athletes with the
    much-needed nutrients their bodies require to
    perform at their best, these supplements also
    increase energy and support muscle growth, which
    improves performance output.
  • Lets assess the four main product formats in the
    sports nutrition market
  • Powders A powder is a concoction of essential
    nutrients that can be mixed with milk or water
    and consumed either before or after exercise.
    Large ingredient dosages and a certain amount of
    consumer customization are possible with powders.
    Inkwood Research forecasts that the protein
    powders segment will dominate the global sports
    nutrition market, with a share exceeding 40,
    during the projected period.
  • Energy Drinks Beverages in this class make the
    claim to assist athletes in replacing lost
    fluids, electrolytes (sodium, potassium,
    magnesium, and calcium), and glucose during or
    after training or competition. In response to
    changing consumer demands, the segment is
    expected to grow in the future with the
    introduction of new flavors and ingredient-based

4. RTD Protein Drinks Ready-to-drink protein
(RTD) and other powdered supplements for weight
loss are usually offered in flavored milkshake
varieties. The market is projected to grow
substantially faster overall, supported by
products with a wide variety of flavors and ease
of consumption. Interesting Overlook of the
Business-to-Business (B2B) Sports Nutrition
Industry A growing customer preference for a
physically active and healthy lifestyle has led
to an increase in gyms and fitness centers, which
is helping to propel the B2B sports nutrition
market. Global market expansion is being
encouraged by the growing interest in leading a
healthy lifestyle and the growing awareness
of sports nutrition products. Impact of Gyms and
Fitness Centers Gyms have been selling a range
of sports nutrition products in recent years and
offering users counseling services prior to
purchase. Partnerships between well-known gyms
and sports nutrition brands are positively
impacting the growth of B2B sports nutrition
category by meeting the nutritional needs of
their consumers. Expanding Consumer Base and
Changing Preferences The expanding consumer
base, which includes bodybuilders, non-athletes,
and athletes who wish to live healthy lifestyles,
has impacted the growth of the B2B sports
nutrition market. Since COVID-19, the number of
people who enjoy exercising has never been
higher. Furthermore, consumers preference for
plant-based and vegan energy bars and sports
drinks is driving B2B sales of sports
nutrition. Innovative Marketing Strategies and
E-Commerce Growth Sports nutrition
manufacturers are concentrating on innovative
marketing strategies to advance their brands,
especially in emerging markets. E- commerce is
growing, especially in developing nations, and
this helps the B2B sports nutrition market as
well as physical activity in general. The market
is being driven by B2B sports nutrition
manufacturers initiatives, such as the launch of
new products and continuous innovation of new
formulas. Mergers and Acquisitions Fueling
Expansion An increase in mergers and
acquisitions has led to an expansion of the B2B
sports nutrition market. B2B sports nutrition
manufacturers are devising strategies to expand
their product lines, pool their resources and
expertise, and reach a wider audience worldwide.
These B2B sports nutrition brands capitalize on
the growing trend of consumers choosing vegan or
plant- based products to launch comparable goods
in that market.
  • Sports Nutrition Market Surging Popularity of
    Various Product Formulations
  • Recent sports nutrition product launches have
    made high/added protein claims
  • their most notable feature. A significant segment
    of the mainstream market has expressed interest
    in protein consumption as a means of supporting
    an active lifestyle, managing weight, and
    promoting general well-being.
  • Plant-Based Protein InnovationsEnvironmental
    concerns are driving an increase in interest in
    plant-based proteins, even as whey protein
    continues to dominate the market for ingredients
    used in sports nutrition. Emco and BioTechUSA
    have introduced intriguing product lines. Emcos
    nut and protein bars contain soy-based vegetable
    protein. BioTechUSA protein bars, on the other
    hand, contain peas and rice protein, which fully
    supplements the athletes protein intake.
  • Incorporation of Bioactive IngredientsThe
    COVID-19 pandemic spurred curiosity about
    bioactive substances linked to conventional
    medicine, leading individuals to look for more
    all-encompassing approaches to maintaining their
    health. Consequently, some sports nutrition
    manufacturers have begun to incorporate these
    bioactive ingredientsespecially those sourced
    naturally, such as ginseng, ginger, pine bark,
    vitamin C,into their products.
  • Customized Sports Nutrition PlansThe dietary
    requirements of athletes and regular exercisers
    differ from those of the general public. A
    customized sports nutrition plan is becoming more
    popular as a result of this and growing knowledge
    of the individual differences in the
  • gut microbiome. More mass-market protein
    companies are letting customers tailor their
    protein powder to suit their requirements,
    including gut health.
  • Integration of Specialized Conventional
    FeaturesAdditionally, sports nutrition brands
    are fusing the more specialized advantages of
    sports nutrition with its more conventional
    features. For instance, pre- workout supplements
    like those made with collagen to support healthy
    joints and skin, probiotics to boost immunity and
    flavor-infused energy bars that companies like
    Yamo, Corny Haferkraft Zero,
  • Milbona, and Monoprix Bio recently introduced.
  • Sports Nutrition for Weight ManagementSports
    nutrition products are becoming increasingly
    popular among consumers as a way to aid
  • in weight loss or weight management. Products
    aimed at these customers might have fewer overall
    calories and extra fiber or protein for
  • satiety. Furthermore, they might contain trace
    amounts of good fats, which also aid in satiety.
    Coconut oil and MCTs are particularly

  • appealing to keto dieters when they are found in
    foods with low non-fiber carbs.
  • Stay up-to-date with whats trending in the
    Global Sports Nutrition Market
  • In Conclusion
  • The sports nutrition market is poised for
    significant growth, driven by rising demand for
    fitness facilities and peak performance. This
    increasing opportunity is underscored by notable
    investments from venture capital and private
    equity firms. Over the next decade, the market is
    expected to double in size, fueled by factors
    such as enhanced accessibility through digital
    commerce, ongoing product innovation, and
    personalized offerings.
  • As consumers increasingly seek convenience, there
    will be a heightened demand for on-the-go foods
    like energy bars that provide essential nutrients
    for sports activities. However, its crucial to
    acknowledge that educating consumers about the
    benefits of certain nutrients, such as fats like
    MCTs, base oils, and emulsifiers, will be
    essential. Despite the prevalent association of
    fats with weight gain and cardiovascular issues,
    disseminating accurate information about their
    positive contributions to sports nutrition is
  • Cant find what youre looking for? Talk to an
    expert NOW! FAQs
  • What is sports nutrition?
  • A The study and implementation of a diet or plan
    aimed at enhancing athletic performance is known
    as sports nutrition. Optimal performance is
    accomplished by providing the right kinds of food
    (carbohydrates, protein, fiber, fats, etc.),
    fluids, as well as nutrients in the right amounts
    to maximize energy and support sports recovery.
  • It is most common in endurance and strength-based
    sports. Sports nutrition products have the
    potential to greatly increase an athletes
    performance when used in conjunction with other
    elements of athletic development, such as
  • What are some of the well-known sports nutrition
    brands in the market?
  • A Some of the leading sports nutrition brands
    include Ultimate Sports
  • Nutrition, MusclePharm, Clif Bar, Next Level
    Sports Nutrition, and MuscleTech, among others.
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