How Will Digital Marketing Help Your SME? - All Your Questions Answered

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How Will Digital Marketing Help Your SME? - All
Your Questions Answered
Synclarity Digital Pvt LTD
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How Will Digital Marketing Help Your SME? - All
Your Questions Answered
Due to the COVID-19 pandemic, almost all
industries have been adversely affected, but
small and medium-sized enterprises are
disproportionately bearing the brunt of this
crisis. Synclarity conducted a special QA
webinar to help small businesses harness digital
marketing to reduce and thrive on the impact of
the pandemic in these challenging times. Here are
a few highlights from the webinar by the Chief
Digital Evangelist at Quantastic, Tejas
Chaudhari. Tejas is a marketer and Agency Leader
for Full Stack Development. From advertising
strategy to campaign ideas to leadership
generation, Tejas loves to help companies
strategize their digital marketing
strategies. Let's see what it was all like
during the webinar. What questions did Digital
Marketing Expert Tejas Chaudhari answer? 
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Digital Marketing During and Post Lockdown

• The webinar's very first question was "What was
  Digital Marketing 's position during and after
  the lockdown?" Tejas claims that people appear to
  focus more on their news and alerts on digital
  media outlets.
• It is also the ideal time to bring the
  organisation into the digital space or to engage
  in writing content for these websites. Amid
  changes in consumer tastes, the brands have
  reoriented their marketing targets. Digital
  advertising campaigns will need assistance to
  reopen those physical stores that were closed
  during the lockdown.
• There are several considerations that come into
  play here that we should consider updated
  details about Google My Business, communication
  strategy on hygienic and safety steps, allocation
  of budgets according to their position and
  marketing campaign planning.

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Digital Marketing in Unlock Phase

• Attendees also asked What will be the effect of
  Digital Marketing in the unlock stage?
  According to Tejas, with the help of digital
  marketing, customer retention cost has reduced on
  social media platforms. 
• The key advantage of digital marketing is to
  maintain the visibility of small businesses as
  well as boost new earning opportunities through
  the pandemic. If consumers know a company has an
  Instagram presence, they may not be aware of the
  various ways this company can support them during
  this time. Thus, during the lockdown, brands with
  a great digital presence can reap out the
  benefits of telling their brand stories.

Importance of Digital Marketing for SMEs

• "Now comes the most important part of the
  webinar, in which people asked," Why does digital
  marketing matter to SMEs? The ways of reaching
  out to clients have been changed by digital
  marketing.
• "Content" is one of the core aspects of digital
  marketing. "Content production is an efficient
  and budget-friendly process," Tejas says.
• Content marketing enables brands, particularly in
  times of crisis, to become storytellers and
  provide useful information. Customers will look
  for content to entertain, inspire, educate and
  inform.

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Strategies To Revive Business Post Lockdown

• "They asked a question about" What strategies
  should they take to revive their company? As a
  small business owner, if you think you can work
  hard and rebuild your business quickly with
  greater effort once the lockdown is over, you can
  bite more than you can chew.
• A few techniques for reviving a company were
  clarified by Tejas.
• One of them was to send the prospects / clients
  to have free consultations. It can be a perfect
  way for your clients to be empathetic. You can
  already provide telephone and email support to
  your customers, but now is the time to increase
  your customer service performance and ensure that
  your customers can reach you from anywhere.
• Second, digital marketing allows you to
  specifically come in and study your customers '
  behaviour.
• This can therefore help to form a clear picture
  of what's working with your audience. This can
  therefore help to form a clear picture of what's
  working with your audience. In addition, this
  helps you to narrow down the target market. 

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Buyer Persona 

• Attendees asked the question What all factors
  should be considered while creating the buyer
  persona?
• Tejas gave a simple answer to it. First thing
  every business must do before creating the buyer
  persona is to find out Who will get benefits
  from the business? 
• The best way to get started with the buyer
  persona is - Research. The strongest buyer
  persona is focused on market research and
  insights you obtain from your current customer
  base. 

Tips to Leverage Different Marketing Channels 

• There were people from different sectors of the
  market who attended this webinar. They were
  curious to know, Which social media platform is
  best suited for their business?
• Tejas himself uses all the platforms to get the
  best out of all. You can choose any of the media
  for your business. The only thing to be kept in
  mind is what content you will be posting on that.
• He also specified some of the platforms for
  different businesses. 
• Pinterest , Instagram, Google My Business(GMB) ,
  WhatsApp

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Build/Revamp a Website

• It's time to go interactive and look at the
  latest scenarios. "The participants asked," How
  can a website be created or modified for their
  company? Tejas believes that going digital will
  bring a lot of luck to your company.
• You can also discover your business in any part
  of the world with a website. Some fast website
  launch platforms are mentioned-Wix, Weebly
• From these instruments, one can use any theme
  relevant to their business.
• The second thing that he stressed was "website
  structure.
• A solid site layout enhances the user experience.
  If a website is attractive to users, then search
  engines are attractive, too. Crawlers can quickly
  crawl around the site when a website's homepage
  is linked to essential subpages. 

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SEO Tips

• The next question from the participants was,
  "What are the SEO tips for SMEs to be leveraged?"
  On a few of the SEO tips, Tejas put a light on
• One of the most effective ways to boost local SEO
  is to ensure that the listing information of your
  business is available and consistent across a
  variety of sources from third parties.
• Google and other search engines constantly search
  these pages to build a deeper understanding of
  the local website and your business. Centered on
  a specific keyword, a well-crafted content
  marketing strategy emphasises writing blog posts
  that inform and engage the target audience.
• Focusing on long-tail keywords is a great SEO
  strategy.
• Long-tail keywords get less web traffic, but they
  would usually have a higher conversion value
  because they are more descriptive. 

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ROI Measurement

• The most important part for any business owner is
  ROI. The question is How to Measure and Improve
  Your Digital Marketing ROI?
• The above mentioned metrics cannot give you a
  clear picture of how much time, money, and effort
  you put into your brands digital marketing.
• Tejas says - Not all campaigns have a conversion
  goal!
• Many promotions are for awareness building. While
  others try to get the customers into the
  marketing funnel. When your marketing strategies
  are targeted at converting,

Videos - Powerful Way for Engagement

• Many individuals asked during the webinar, "How
  do they use video marketing for their business?"
  Tejas began his reply by saying, "Before
  COVID-19, the average video consumption was 25
  minutes, but now it has increased to 30 minutes.
• Video is a versatile and immersive type of
  content that not only gives you a real-life
  picture of what's going on, but it's easy for
  multiple platforms to share. 

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Synclarity Digital Pvt Ltd