What are Structure Data and How It Is Important for SEO? - Sochtek

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What is Structure Data and How It Is Important
for SEO?
Google keeps on updating its search algorithms
and the latest update in keyword search is based
on Structure Data Presentation. Earlier when we
used to search any topic, website, online Store,
recipes, products, services, etc we used to see
its information with respect to title,
description etc. But now searches are more
refined and results are shown in a much more
presentable manner and it increases the user's
reading habit. The extra information that is
shown is the operational time, statistics, list,
name, address, etc. The Extra information that
you see next to our results is known as
Structure Data. For example if you're searching
for Seo Company Chandigarh, then along with the
company s name additional information such as
working hours, pricing, address and stars to
indicate positive reviews is also presented.
What is Structure data?
There are a lot of searches that are perfect for
human beings or online users but these
characters are meaningless to web crawlers.
Search Engine bots are not so smart to
understand all this because Search Engines cannot
understand the language of humans. Thats why
Structure data was introduced. Structure data is
a simple HTML code or a Database. These can
simply be added to the pages HTML markup. After
that the search engines use this HTML code to
generate rich snippets (which are small pieces of
extra information such as address, rating,
images, maps, hours, etc). Structure data helps
the search engine to better understand what the
content is specifically about. Moreover, it will
allow users to calculate the value of a website .
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What can we do with Structure Data?
With structured data you can talk with search
engines regarding what and how information is
shown about a web page on your website. Like the
rating of the product, NAP of the company, etc.
So structured data is a tool you can use to tell
Google (in a way it understands what youre
saying) detailed information about a page on your
website. Search engines will be able to use this
information to create informative (rich) search
results. And audiences love these rich snippets.
With structured data we can make it easier for
web crawlers to determine company basics, such
as NAP (name, address, place) data, as well as
more complex information such as articles,
events, products, blogs, etc. on our website.
How did we get started with Structure data?
Google Structure data markup helper is one of the
most useful and free tools to start with
Structure data. This tool enhances Googles
understanding of content on our website. To do so
with Googles Structure Data Markup Helper,
submit a web page to Google's Structured Data
Markup helper and use your mouse to tag
different page elements. When we are done with
tagging, the Data Markup Helper will generate a
sample HTML code with micro data marked up. Then
we can download this code and incorporate it into
our websites Header or Footer file.
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Third party services
There are also other services to start with
Structure data like schema.org. On Schema.org we
can find the entire structured data markup
supported by the search engines. This makes
Schema.org a large collection of pieces of
code.Schema.org provides a collection of html
tags that webmasters can use to mark up their
pages for easy search engine recognition.
Googles Structured Data Helper also provides
micro data markup for easily incorporating into
our website. One can use Schema.org to find the
markup needed for a particular page. Dont think
structured data is only an SEO strategy. But it
is much more than that. It is the foundation for
machines to understand our website content. With
the use of structured data, voice machines like
Google, Siri, and Alexa are reading and
understanding their content efficiently and
effectively.
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Good for SEO

• Dont ignore structured data. Organic search is
  getting increasingly competitive. Any additional
  information you can give to search engines can
  help
• Increase your click-through rates.
• Improve your search engine visibility.
• Show up in the knowledge graph, featured
  snippets, and voice searches by helping machines
  solve for user intent.
• Google, Bing, and other search engines get a
  better understanding of what our site is all
  about and will rank it higher as a result.
• Visitors are more likely to click on rich
  snippets than on plain, dry text.
• All in all, its very important to understand
  that structured data is very important, as it
  will increase visibility in search engine
  results pages.