Low-Cost SEO Services for Small Businesses - PowerPoint PPT Presentation

About This Presentation

Low-Cost SEO Services for Small Businesses


Here are the most important Technical SEO issues that small businesses should focus on in their online marketing strategy: 1. Site structure and URLs 2. Compression of Images 3. Caching 4. Structured Data 5. Editorial Calendar – PowerPoint PPT presentation

Number of Views:15


Transcript and Presenter's Notes

Title: Low-Cost SEO Services for Small Businesses

Low-Cost SEO Services for Small Businesses
  • Search engine optimization (SEO) refers to a set
    of practices used to increase the amount of
    high-quality traffic to your website.
  • Small businesses require a strong SEO strategy to
    ensure that new and returning customers can find
    them when they search online.

Types of Low-Cost SEO Services for Small
  • We'll go over several categories so you can get a
    better idea of what affordable SEO services for
    small businesses you might require based on your

Technical SEO
  • The truth about Technical SEO is that it is
    almost always a one-time fix.
  • While you must change things up from time to time
    as the internet evolves, if you get it right from
    the start, it will last.
  • Here are the most important Technical SEO issues
    that small businesses should focus on in their
    online marketing strategy

Site structure and URLs
  • While you will do this on your own, it is
    probably a good idea to take guidance from an SEO
  • An eCommerce site is the most difficult to
  • You want to push it from the start to avoid
    problems in the future.
  • This could save you a lot of money. determine the
    number of good websites and URL structures.

Compression of Images
  • When it comes to technical SEO and cargo times,
    images are probably the most important issue.
  • In many cases, it is completed for free using
    tools such as Smush for WordPress, but similar
    free plugins are also available for other

  • Using caching will make your site load even
  • Again, good caching is frequently achieved for
    free with plugins such as W3 Total Cache or
  • Some hosting providers have Lite Speed Caching on
    their servers, which allow you to properly cache
    your content.

Structured Data
  • As a small business, this could be the last thing
    you specialise in.
  • However, in some cases, it can have a genuine
  • Simply confirm that you do not specialise in this
    technical aspect over what is important, which is
    quality content and promotion.

Content Marketing
  • Keyword research
  • Keyword research is essential if you want to base
    your OnPage SEO strategy on content marketing.
  • You won't know what to optimise your pages for if
    you don't know what people are looking at.

  • While good copywriting is not cheap, it is
    worthwhile to invest in it.
  • Good copy sells, and you want that on your
    website, especially if you're just getting
  • Sure, a content marketing strategy is based on
    information rather than sales, but what if you
    provide information that sells? This is where
    copywriting comes in.

Editorial Calendar
  • Because content marketing is a long-term game,
    creating a schedule can help you move things
    along smoothly.
  • It mostly supports keyword research, but you must
    organise things into hubs or silos and decide
    which ones to prioritise and how they will better
    facilitate and consolidate your site's structure.

Link Building
  • Building quality backlinks that adhere to
    Google's guidelines has been a source of
    frustration for years.
  • Because broken pages and link reclamation are
    quite old-fashioned strategies, you may be
    familiar with them.
  • We documented this system extensively to learn
    more about the link reclamation technique, when
    and how to use it to achieve the best results.

Rank Tracking
  • Measuring an SEO strategy is critical for
    determining an SEO campaign's success.
  • Whether you work for an SEO firm or not, it's a
    good idea to keep an eye on the results on your
Write a Comment
User Comments (0)
About PowerShow.com