Importance of Google My Business (GMB) in Optimizing Local SEO -Sochtek - PowerPoint PPT Presentation

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Importance of Google My Business (GMB) in Optimizing Local SEO -Sochtek

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Sochtek - For Local Search Engine Optimization (SEO) there are several factors that affect the business ranking through search in search engines. like social, links, citations, on-page optimization, reviews and GMB. Some surveys showed that Google My Business is the most important factor for Local SEO. – PowerPoint PPT presentation

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Title: Importance of Google My Business (GMB) in Optimizing Local SEO -Sochtek


1
Importance of Google My Business (GMB) in
Optimizing Local SEO -Sochtek
Sochtek - For Local Search Engine Optimization
(SEO) there are several factors that affect the
business ranking through search in search
engines. like social, links, citations, on-page
optimization, reviews and GMB. Some surveys
showed that Google My Business is the most
important factor for Local SEO. An important
step in any local SEO Strategy is to get your
business verified via" Google My Business"(GMB)
listing. It increases the chance of a business
service, product showing in Google's local area,
local finder, Google maps etc. Moreover Google
has added some more great features to the GMB
that businesses should take the advantage of to
enhance their GMB Page listing to grab more
viewer attraction-and this thing automatically
increases business ranking in search. What is
GMB? GMB Google My Business is a local business
listing that Google provides to all businesses
for free. This listing includes information about
the company or business, like their address,
phone number, working hours, reviews, distance,
types of payment accepted, and many more. Fill in
all the information carefully because GMB is a
powerful tool for driving consumers to the
business. It also levels the searches and SEO
Ranking chances which allow every business to
achieve a prominent listing place. When some
online user searches your business name, your GMB
listing will appear next to the top search
results. Why GMB is important
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Every businessman wants to be placed on TOP in
Google so that he or she can make his business
with more online queries. For example, if you
enter an internet search, no matter what browser
you use, you usually receive results based on
your location. These local search results are
critical to getting found and allowing customers
to review your business. Also known as Google
Places, Google My Business makes it easier for
customers to find information about your business
online, including hours of operation, contact
information, and directions all across
multiple devices. Optimize your Google My
Listing Many local businesses just claim their
GMB listing and forget about it. But it needs to
be updated on a regular basis or at intervals.
What most businesses dont realize is that there
are a variety of other features. Google gives you
that you can use to optimize your Google My
Business listing and several reasons why you
should frequently check your business listing to
ensure that its accuracy stays intact. Suggest
an edit option
A GMB listing suggests an edit option. This
option enables an online user to edit the
listing and these changes get updated LIVE
without giving any notification.
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Thats why it's very important to regularly check
your GMB dashboard to ensure that no one has
made unwanted changes in your listing. Know this
place Option
This is also an important feature of the GMB
listing that encourages the online users who are
familiar with your service, product, and business
to ask questions so that Google can learn more
about your business and company. Keep a regular
check on your listing for questions and answers.
And this is a great opportunity to hear directly
from your customers and respond to
them. Description Google allows adding a
description to the GMB listing. Business
descriptions of 750 characters are allowed but
only 250 characters show up before they get cut
off in the knowledge panel. Make sure you
carefully create your business description and
put vital information with keywords like city,
timings, etc. Photos, Images, and Video Add
high-quality business photos and images and
details of your company and its product. This
helps customers to know more about your company.
Now we can also add video and it's a new feature
that Google has added. We can add a 30 seconds
video about business to grab more attention from
online users.
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Online Review Reviews are a very important part
of any business and Google gives great value to
genuine reviews and it brings a good ranking in
Search Engines. That's why Google encourages
business owners to ask their customers and online
users for online reviews because genuine online
reviews help you to stand out among the large
online market. Make sure you respond to every
review of the customer whether it is bad or
good. This shows that you care for your potential
customer. Booking Button The new booking button
feature of the GMB listing can also optimize your
business. If you have any business that relies
on customers' appointments like a dental clinic,
Barbershop, hairdresser, etc. Now people can now
book an appointment directly with your Google My
Business listing. Contact Sochtek India for
setting up, growth, and optimizing the Google My
Business page listing at www.Sochtek.com
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