How to design an SEO friendly website that ranks well in Search Engine - PowerPoint PPT Presentation

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How to design an SEO friendly website that ranks well in Search Engine


Following industry-best optimization strategies to develop a website that is fully accessible and easy to index by search engines is what SEO friendly website design is all about. Making a website SEO friendly implies that Google and other search engines can crawl the pages of a website more efficiently, interpret the information, and index it in their databases. One of the advantages of having an SEO-friendly website is that you have a better chance of having every website pages indexed and ranked top in the search results. Read more - How to design an SEO friendly website that ranks well in Search Engine – PowerPoint PPT presentation

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Title: How to design an SEO friendly website that ranks well in Search Engine


Do you know the importance of SEO friendly
website design? How SEO friendly website design
can help to improve ranking in Google and other
search engine? Get ready to improve your website
design and make it SEO friendly, which helps to
improve your keywords ranking in search
engine. How about knowing that 30 of search
traffic is organic? With so many people clicking
on the organic search listing, it has become
crucial to use search engine optimization to
boost the ranking of your website. The benefits
of an SEO friendly website are enormous. You
dont just get better in the search results, but
you will also drive more traffic to your
website. Google receives more than 96,000 searches
per second during a day and these people, who
are searching for something, could be your
But the harsh reality is that you cant reach
each of them without having a well-optimized
website that is SEO friendly. There are hundreds
of articles and posts you will find to make your
website SEO friendly, but it is really hard to
find how to design an SEO friendly website. There
are hundreds of factors you will have to consider
to optimize your website for Google. Are you
aware of all of them? No one can consider an SEO
friendly website with all those factors and
design a website keeping those multiple
parameters in mind. So, how to make your website
rank higher on Google? The task of optimizing for
better SEO is not a kids toy.
Thats why we pulled information from various
sources and opinions of our experts to help you
know how to design an SEO friendly website that
ranks higher in Google and other popular search
engines. Explore how to design a website that is
SEO friendly in this blog post. What is SEO
friendly Web Design? SEO friendly website
design is all about following the industry-best
optimization practices to design a website that
is fully accessible and easy to index by search
engines. Making a website SEO friendly means that
Google and other search engines can crawl pages
of a website, interpret the content more
efficiently, and index it in their databases. One
of the benefits of an SEO-friendly website is
that it improves the chances of getting all the
pages indexed and ranked on the first of the
search results.
  • Why is SEO friendly Web Design Important?
  • Why you really need a seo friendly website? It is
    quite simple! With the help of an SEO friendly
    website, you can get more traffic than other
    websites that ignore the search engines. So,
    lets get to know about the benefits of an seo
    friendly website.
  • Benefits of an SEO friendly website are as
  • Improve brand awareness
  • More return on investment
  • Beat your competitors
  • Consistent results
  • User-friendly website

Now that you know what and why to design an SEO
friendly website that ranks, its time to dive
into how to make your website rank higher on
Google. Herere some of the best practices you
must follow while designing a website to make it
SEO-friendly. How To Make More SEO friendly
website by doing less? Lets get to know about
the best practice to design seo friendly
website. Best Practices to Design an SEO Friendly
Website That Ranks What can you do about SEO
friendly website Right Now? So, Work on
title-tag, meta-description, and ALT-text. When
it comes to how to design an SEO-friendly
website? the first thing you have to work upon is
title-tag, meta-description, and ALT-attribute.
A title tag describes your domain. Instead of
keeping it lengthy, make sure it is short,
catchy, and authentic enough to grab the
attention of the potential users. For
the meta-description, you should always keep the
length between 150-160 characters at max. Dont
try to make it unnecessarily lengthy and make it
difficult for the audience to identify or
recognize your brand. Do you know search engines
cant read images? Instead, they understand ALT
text. While thinking about how to make your
website rank higher on google, make sure you
consider optimizing images by using ALT text to
help search engines understand the meaning of an
image. Try to use SEO friendly keywords that you
wish to target while defining ALT text for an
image. Also, try to arrange keywords in the text
surrounding the image and make it bold. This will
help crawlers to know which of the image text is
important for the readers.
Dont forget to use an SEO-friendly browser
to design an SEO friendly website. If you want to
rank your website on Googles first page, one
thing you need to do is make sure that your
content is easy to index and crawl by Google. And
to do so you will require an SEO friendly
browser. When it comes to seeing how to design an
SEO friendly website, you must check how each of
your web pages looks to search engines. With the
help of an SEO friendly browser, you can check
what all information is visible to the search
engine crawlers and how. There are plenty of such
browsers available in the market. Pick the best
one for your website. However, you might see your
website a lot differently on such browsers, so
dont feel scared! Simple website
architectures is a must to design an SEO friendly
website that ranks higher in search engines. You
might feel the term is a little technical, but it
has nothing to do with technical stuff.
Here we are talking about how you arrange
different pages within your website. It is more
about discussing how you can link every page of
your website in a way to rank your website on
Googles search result page.  When it comes to
the search engine friendly website structure, you
have to think about simplifying the page
structure, which is easy for search engines to
understand and index. If you have used a complex
page linking structure, the search engines will
be facing a tough time finding and indexing the
pages of your website. How about using
the Canonical Tag to rank your website on
Googles first page? Canonical tags are having an
impact on SEO in two ways. First, they directly
influence how search results are displayed. And
secondly, they affect the ranking of your website
in multiple ways like based on your structure,
user experience, and PageRank flow.
The ultimate goal of the canonical tag is to help
you get rid of the duplicate content issue on
your website. If youve 3 pages using the same
content, you can easily choose just one of them
to get displayed on the search engine result
page. This way you can decide what page you want
to show in the search engine results. However,
you cannot get the benefit of canonical tags if
you dont use them correctly. So, make sure you
use them correctly. Focus more on URL
structure to design an SEO friendly website that
ranks higher in the search engines. Not all
websites use the same URL structure. The URL
structure of your website relies on the needs of
your site. Based on the purpose of your website,
the URL structures may vary.
However, one thing you must know is that your
website URL structure is a link between your
content and a user. It has a direct impact on two
things user experience and PageRank. By using
the logical URL, you can easily improve the user
experience. And with the help of appropriate
internal linking of pages, you can tell Google
what the different pages of your website are and
how they are related. This will improve
PageRank. To rank your website on Googles first
page, you must focus on the URL structure of your
website. Try to follow a good URL structure, use
the HTTPS protocol, hide the www prefix, keep it
short and simple, and use SEO friendly keywords
within the website URL.
Mobile-First Design is vital. Do you know that
Google prominently uses the mobile version of the
content when it comes to indexing and page
ranking? Based on the research, 51 of smartphone
users prefer to use the companys mobile app to
browse or shop. In such a scenario, thinking
about mobile-first design is crucial for every
business when they think about how to design an
SEO friendly website. To design an SEO friendly
website that ranks, optimizing for mobile is
important more than ever. The ultimate goal of
mobile first design is to make your site
responsive and designed to fit the mobile devices
used by the target audience. In the mobile first
design, youve to cover all the necessary details
of your website without interrupting the user
Hence, make sure you offer the best functionality
and aesthetics while being minimalist. Also,
ensure that you keep only essentials and keep
enough space to move around for the audience. You
can also avoid large and complex graphics, which
are not so good fit to display on the small
screen. Apart from this, you need to work on the
fonts as your mobile users are not used to seeing
or reading various fancy fonts. So try to keep
fonts that are easy to read. Get better SEO
friendly website results by following simple
steps so dont forget to use keywords
inheadlines, anchor text, and subheadings to
design an SEO friendly website that ranks. Not
all places in your website can help you get great
exposure and utilize the power of SEO with the
help of keywords.
The keywords can help you rank your website on
Google, but not always if you have not used them
at the right place. The best places to use
keywords are headlines, subheadings, or anchor
text. It is a great idea to put important
keywords in the name of your websites
sections. Search engines look for uniqueness on
your website and when you have something
interesting in the heading or subheading of your
web pages, the search engine will definitely
assign more weight to it and may help you rank
higher. Consider only a single keyword while
optimizing your website. We know how exciting it
is to explore how to design a website that is SEO
friendly and you try to accommodate all the great
keywords in your website to rank higher.
But hold on. Do you know using too many keywords
on a single page can damage your search engine
rankings? Well, it does. When you optimize your
website to rank higher, you should plan to use
one keyword phrase on a page rather than several
ones at a time. By using a single keyword, you
can utilize the true potential of SEO. Along with
it, try to optimize title, Meta tags, and other
content using that single keyword only. Optimize
contents to leverage the benefits of an SEO
friendly website. The field of SEO changed
drastically. But throughout the years, one thing
that has remained constant, and is CONTENT.
Content and SEO go hand-in-hand and it is the
most important aspect everyone should consider
when it comes to optimizing and ranking your
website on Google or other popular search engines.
Make sure you focus on keywords, use headings
properly, optimize the length of your posts,
perform link optimization, and use keywords
naturally in your website. You should also try to
ensure that the content of your website is unique
and valuable. Your content should appeal to the
target audience and thus, you must create content
considering the needs of your customers. Moreover,
the contents of your website should be easy to
read and are not duplicate. Apart from all this,
you must have the right content strategy in
place. After everything done in the design part,
dont forget to review and optimize other
important factors like link building, social
media presence and of course keep your eyes on
competitors. Dont overlook link building. Link
building is essential when you think about how to
make your website rank higher on Google.
You must focus on building a healthy backlink
profile for your website. Inbound links coming to
your site are an important factor for ranking
your website high in search engines. Make sure
you have a list of trusted websites from where
you can get backlinks. However, not all backlinks
are useful and legitimate. The backlinks coming
from the trusted resources are useful and can
have a good impact on your website ranking. It
will boost the trust of search engines for your
website. One thing you must avoid is investing in
sponsored links since they really dont add any
value to your SEO campaign. It is always better
to expect backlinks from the respected blog and
media from your niche. Such backlinks will
generate real traffic, followers, and engagement
for your website.
Another great way to earn links is you can help
others by sharing your knowledge, valuable
insights, and free tools. In return, they will
mention you on their website, which is again a
great source of backlink for you. Work on
the social media presence to rank your website on
google or other search engines. Social media
doesnt have a direct impact on SEO, but links
you share across social media platforms could be
a great source to increase your brand
exposure. Social media could help you in
different ways like help you contribute content,
longer life of your posts, enhance online
visibility and organic traffic, boost brand
exposure, and improve local search
optimization. As a part of improving your social
media presence, try to consider posting useful
Posting such meaningful information could help
you gain attention from the target audience and
may help you increase your content reach. Better
information helps social media profiles to rank
higher in the search results, which in the end
help increase your visibility. Also, links from
social media can help search engines to index
your posts, which leads to more traffic
and improved ranking of your website. Last but
not the least, try to keep an eye on what your
competitors are doing for SEO. It is always a
thumb rule to closely observe what your
competitors are doing as a part of their SEO
strategy. Try to find out what kind of keywords
they are using, how well the keywords rank in the
search engines, and how it is relevant to your
business niche.
  • Also, try to see how their website is appearing
    and what kind of content they are publishing. You
    can get an idea about their SEO strategy and can
    change yours if needed.
  • However, it is important that you dont just
    follow it blindly. Make sure you check how well
    it fits in your marketing plan and tweak it a
    little if required.
  • While following these amazing best practices to
    rank your website on Google or other search
    engines, make sure you dont commit any of the
    following mistakes
  • Avoid implementing headers tags wrongly. More
    than 50 of websites are suffering from this and
    we dont want
  • you to join that bad gang. So, remember keywords
    and use appropriate tags for your website. Dont
    go for a
  • non-responsive website. It will help you reduce
    the overall bounce rate of your website.

  • We all love media and animation, but dont go mad
    at it when it comes to your website. Always
    optimize media
  • content before using it on your website since it
    has a huge impact on your websites page load
  • The content of your website should not be too
    short or thin. Search engines are hungry for
    quality content.
  • Keeping too short or thin content will keep you
    out of the race to rank higher. 
  • We and in fact everyone hates infinite scrolling!
    The feature is great to load more content, but
    when it comes to
  • designing an SEO friendly website that ranks, it
    will hurt you. 

Lastly, give your best shot in whatever you do to
design an SEO-friendly website that ranks!  Can
you sense something from such a long discussion
on how to design an SEO-friendly website? The
entire discussion and points we discussed are
somehow related to becoming the best you can
possibly be whether about optimizing
content, improving the page loads, or boosting
traffic. Pixlogix is one such passionate web
design agency that is helping clients understand
the true potential of SEO friendly websites. Our
experts have already tried all these tips to
optimize websites for SEO and clients observed
great results from it! Try us out! Were worth
discussing your web design requirements!
An Award Winning Digital Web Agency
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