The Importance of Anchor Text In SEO Strategy

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The Importance of Analytics, Web Analytics and
Google Analytics
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In the eyes of the Google gods, link building is
one of the countless factors that boost your
search engine ranking. But your choice of words
when linking out and into your site matters just
as much! Anchor text is a type of text Googles
algorithm takes note of more than a newbie (or
even some marketing veterans) might
realize. Previously, keyword stuffing anchors
was a way to fool the older Google algorithm.
Google noticed what you were doing and focused
not only on the words you chose to link, but also
how often you used them and where you used them.
Keeping your anchor text clear and concise is
crucial, but youll want to avoid sounding spammy
if you over-optimize it. Despite the technical
details complexity, the basics are effortless
enough for anyone to grasp and apply. As you
learn the best practices and optimize your anchor
words without overdoing it, you can fine-tune
your SEO and watch your rankings soar. Google can
penalize your site if you violate the rules or
focus too much on keywords instead of the actual
content. Thats bad.
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What is an Anchor Text?
A clickable hyperlink is an anchor text on a
page. Linking to another source should be done
using anchor text, whether its another URL, a
PDF document, or any other online medium. A
sample of HTML containing anchor text is shown
below lta hrefhttps//www.shrushti.comgtSEO
Bloglt/agt In this example, SEO Blog is the
anchor text.
What is Difference Between Hyperlink and Anchor
Text
As both are formed as part of a link from one
page to another, anchor text and hyperlinks are
very loosely related. Links are themselves
hyperlinks. When the hyperlink is added, anchor
text is what identifies the link. When optimizing
your on-page SEO, anchor text can increase the
weight of your internal links.
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Anchor text in Regards to SEO

• A good anchor text for SEO is
• Concise
• Content should be connected to the page it has
  been linked to
• Keyword density show be low
• No generic terms
• If other websites connect back to your content
  using your anchor text, remember that you
  typically do not control them. Therefore, the
  best practices outlined above will apply to the
  use of anchor text on your website.

Concise Anchor Text

• The link text for your anchor should be as
  concise as possible, although there is no
  specific length limit. But eventually, it is
  important to consider these two main factors when
  selecting the text to anchor
• How should the linked-to page be described in the
  most concise, accurate way?
• How would you encourage a user to click on a link?

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Relevance of target page

• In recent years, search engines have included
  more metrics in their ranking formulas as they
  mature. Out of all the metrics, link relevance
  stands out as being particularly important,
  measuring how closely page A and page B are
  related. For both pages, A B rankings can be
  improved by a link with a highly relevant topic.
• The phenomenon of link relevancy usually happens
  when people link to other peoples content on the
  internet. The following factors determine link
  relevancy
• The main content of the page of the source
• The topic of anchor text on that page
• Stronger relevance signals may result from links
  pointing to related content than those pointing
  to independent content. If a page links to a
  barber shops website, as opposed to a website
  with pictures of zoo animals, a page on the best
  haircuts in Mumbai is more likely to pass a good
  relevance signal to Google.
• Different anchor text alternatives are taken into
  account by search engines when linking back to
  the initial article, and they allow them to
  determine what the article might be about and
  for what searches.

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Density of anchor text keywords
When Google rolled out the penguin algorithm it
began to look closely at the keywords in anchor
texts. It can appear suspicious and potentially
indicate that links were not acquired naturally
if too many inbound links are using the same
anchor text. If possible, getting and using
keyword- or distinct anchor text is a best
practice. Instead of targeting the same keyword
again and again, SEOs may obtain better results
by focusing on a variety of more naturally
occurring anchor text phrases. Another thing to
keep in mind Dont overdo the internal links
with keywords. Creating internal links within
your own site is an SEO best practice, but use
caution when selecting your anchor text. Even if
they are on your own site, Google might sense
spammy behavior if all links to a page use the
same text for an anchor text.
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There are Several Types of Anchor Texts
There will be some differences in how people link
to a specific page. Examples include
Exact Match Keywords or phrases that we want to
rank for are used as anchor text. Phrase
Match Our target keyword phrase is in the anchor
text of the link. Partial Match All words in the
query are in the anchor text, but they are not
exact phrases.
Branded The anchor text is the name of the brand.
Naked URL An anchor text that contains the raw
URL (i.e., the URL displayed in a
browser) Random There is no specific,
keyword-related anchor text on the page (e.g.,
click here, this site, this article, etc.)
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What are the Steps to Fix a Non-descriptive Text
Anchor?

• Its quite easy to fix Links Without Descriptive
  Text Just replace your links descriptions.
• Different apps determine which links on a page
  should not be clicked. The words above should be
  replaced with
• Defining
• Intended to be on-topic
• Short and sweet
• User-friendly
• Most of the time this means changing the whole
  sentence structure similar to the code examples
  above. Remove click here and join from your
  anchor text dictionary and put the links in
  better context.
• You may want to find a better button if you have
  Learn More. buttons. Is the button really
  necessary if you have nothing better?

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Does Your Site Need a Complete Redesign just
because of One Anchor Text?
No. It is not a critical website problem that
links do not have descriptive text. The thing
that matters the most is performance,
particularly first contentful paint. However, you
still want to fix it if it arises. It means poor
user experience if Google calls it poor.
How Anchor Text Influences Search Engine Rankings
Search engines use external anchor text to
determine what your page is about and whether it
should rank for particular keywords. How can we
tell? Page rank, anchor text, and proximity
information are some of the techniques that
Google uses to improve search results. Say if
you were to link a page from this article with
Indian Cuisine as the anchor text, it would
display to Google that the linked page is about
food and not SEO.
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How do you optimize an anchor text?
Using descriptive keywords to describe the page
or idea you are linking to in your anchor text is
the easiest way to optimize anchor text for SEO.
Take care, however! By using overly unvaried,
keyword-rich text and phrases in your anchor
text, you can easily over-optimize your anchor
text. In reality, people dont always link to
the keyword your blog/page will be targeting. So
it is often best to copy this behavior while
internal linking.
Rich anchor text what is it?
An anchor text that contains desirable keywords
is rich anchor text. Such keywords are usually
those you hope to rank for. Similarly, avoid
using too much rich anchor text as this is not
the way people naturally connect and could cause
Google to flag your content as over-optimized.
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Analytics What it Does
By definition, analytics is the discovery,
interpretation, and communication of significant
patterns in data. By using analytics, we can
uncover valuable insights and data we wouldnt
have otherwise noticed.
Is Anchor Text Important?
As an anchor text, a pages content can be
inferred by Google, which makes it very important
for SEO. Google has actually patented using
anchor text to determine ranking. In general, it
is considered a poor SEO practice to implement
anchor text that isnt specific, such as click
here. To know more about importance of Anchor
text.
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How to improve your anchor link texts
1. Create a natural flow
The flow of writing should be natural in general.
Links should also flow naturally. Link placement
should blend in with the rest of the text. Look
at it this way. It is probably not appropriate to
include a link in a sentence if you are
struggling to fit it in. Make your texts easier
to read by putting it elsewhere, and dont make
them unnatural. Link building is important for
SEO, but you should avoid interfering with the
message you want to communicate in your content.
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2. Link to content that matches the link text
Image source https//yoast.com/what-is-anchor-te
xt/ This example does an excellent job of
blending the links into the text. Additionally,
clicking a link gives you a clear understanding
of what to expect.
Taking the content analysis link text from the
Yoast SEO plugin, for example, links to a post
that explains the features of the Yoast SEO
plugin. Consider the meta description link
text. Optimizing your text is what the link is
about. Hence we expect that the link will lead
to a post that is about meta descriptions and it
actually will. Simple.
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4. Make it clear that the link text can be clicked
3. Be honest with your readers
Using link texts responsibly is shown in the
example above. It is essential. Links should not
be manipulated by you. You shouldnt, for
example, link to the page of a car dealership if
your link text says potato chips.
The link text should be clearly marked as
clickable. This can be done by using a different
color, underlining it, or both.
5. Use quotation marks around your entire
keyphrase
For example, you may get feedback if you use any
of the long-tail keyphrases in a link text of an
article about learning how to knit.
Summing it up
Anchor texts are generally taken lightly, but
shouldnt. Anchor texts help with SEO in the
tiniest ways and why not take advantage of the
situation and gain whatever SEO advantage you
can, even if very little?
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