Top Content Marketing Trends You Need to Know - PowerPoint PPT Presentation

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Top Content Marketing Trends You Need to Know

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Content marketing is a very popular method of marketing, and will only become larger in the upcoming years. Content marketing is changing, and the space is becoming more competitive with each passing year. Here are the trends we'll see in the next few years. – PowerPoint PPT presentation

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Date added: 29 June 2022
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Title: Top Content Marketing Trends You Need to Know


1
ABK Digital
Marketing Agency and its services
2
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3
Introduction
  • Marketing a new product or its service has never
    been easy.
  • And in fact, consumer behaviors and their
    informational needs have evolved post-pandemic.
  • Creating appealing content is consistently
    evolving in reaching the problems and the needs
    of the ideal client for an industry.
  • With developing technologies like Augmented
    Reality(AR), Virtual Reality(VR), and Artificial
    Intelligence(AI), it has become difficult for
    marketers to keep up with the latest trends.
  • While delivered perfectly, digital content drives
    awareness of your brand, encourages demands, and
    brings in deals.
  • In creating content, continuously evolving
    tactics will be needed to match the new
    technologies, trends, and consumer demands.

4
Topical Authority Rather Than Keyword Research
  • At first, back-linking was the primary means to
    build authority. And nowadays the depth of
    expertise is considered more important.
  • Google desires E-A-T Expertise,
    Authoritativeness, and Trustworthiness in
    searchable content. And this is what the
    marketers will have to keep in mind while
    creating any content online.

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Voice Search
  • You must optimize your content according to voice
    search.
  • Voice search is gaining sudden rise among
    consumers, and its becoming more popular every
    day. Voice search to ask questions, and clever
    marketers use their content to answer those
    inquiries.
  • Voice searches are not the same as typed queries.
    On the other hand, voice searches are generally
    longer and more conversational than text
    searches. As a result, for your content to rank
    well in search engines, it must have long-tail
    keywords and phrases.
  • Questions generally start with What, Why, When,
    Where, Who, and How. So, it is suggested that you
    look for sentences that begin with any of these
    words, as this will assist you to determine and
    satisfying your search objective.
  • Smart speakers with the facility of voice
    response will become more popular. So, itll
    increase the number of voice searches and demand
    marketers to work on voice search SEO.

7
Augmented Reality and Virtual Reality
  • An estimated 90 million people used augmented
    reality in 2021.
  • 3D models of buildings, 360-degrees views of
    cities, and visual storytelling skills will be
    more of a reality in the upcoming days.
  • It will serve as an extraordinary content
    experience.
  • The term augmented reality refers to a form of
    enhanced reality. It creates digital visuals that
    you may interact with within the real world.
  • And virtual reality(VR) replaces the real world
    with a three-dimensional simulated environment,
    creating a fully immersive experience. Both of
    them use sensory gadget technologies to alter
    their surroundings.

8
Write for a Specific Target Audience and Not
Search Engines
  • Previously, ranking high on Google was easy by
    stuffing multiple high-ranking keywords into a
    poorly-written article. So how to create
    compelling, value-driven content?
  • You can do this by understanding your audience
    their intention. Provide the audience with
    tailored quality content which fulfills their
    intended search. Thus, create content that
    addresses their pain points and satisfies them.

9
Mobile-Centered Content Marketing
  • All the marketing content created is customized
    as per the need. May it be websites, social media
    platforms, or devices. But the most engaging
    platforms are on mobile devices because no matter
    what, each person can be approached as each
    carries one.
  • Google has commenced mobile-first indexing on 1
    July 2019.
  • The term mobile-first indexing relates to
    indexing and ranking that considers mobile
    devices.
  • Google mostly uses the mobile version of the
    content. In the past, the search engine mostly
    considered the desktop version of the pages
    content for determining the relevancy of a page
    to a users query.
  • Because the majority of Google Search users
    access the service using a mobile device,
    Googlebot will increasingly crawl and index pages
    using the smartphone agent.
  • Now, if a search engine like Google can optimize
    its indexing according to major mobile devices,
    websites and content marketers must optimize
    their content accordingly.

10
Video Marketing
  • The most commonly used form of content marketing
    is video marketing. I am in consumer response.
  • 60 of marketers believe that video marketing is
    the most influential way for consumers.
  • 30 of marketers believe that video is more
    important than a website.
  • The visual presentation is eye-catching. It grabs
    the consumers attention and makes a deeper
    connection. How?

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12
SEO Trends Cannot Go Out of Digital Marketing
Trend
  • Most marketers will continue to strive to gather
    high-quality SEO in their content to beat the
    competition.
  • Investing essentially in keyword research and a
    fool-proof SEO strategy should be your first
    point of action as a content marketer striving to
    stay ahead of the competition in the coming year.
  • There are more than 3 million content consumers
    on the internet, so optimization for search
    engines will exist.
  • To stay at the top of the search engine rankings,
    you can use long-tail keywords, key phrases, and
    specifics niches.
  • Your content must align SEO tools, PR content,
    and thought leadership in the same way that
    inclusive marketing does. The alignment of your
    content will help you stand out in your sector
    and develop a more genuine brand.

13
  • The most crucial aspect of your SEO strategy for
    2022 is getting the keywords right. Consider your
    buyer personas and what topics they could be
    looking for. 
  • Here are some resources for finding the proper
    keywords for them
  • Ahrefs SEMrush Ubersuggest Google Keyword
    Planner SECockpit Moz KeywordTool.io

14
Open Usage Of AI in Content Marketing
  • Artificial Intelligence is on the beginning level
    yet its commencement has impacted the world.
  • Generative Pre-trained Transformer 3 is an
    autoregressive language model that uses
    techniques to produce human-like text for
    response.
  • This will influence content marketers because it
    will allow them to develop content on a large
    scale. And this will speed up the task of content
    creation using AI tools especially chatbots in
    2022.
  • Also, the internet could be flooded with tons of
    AI-generated content where authentic and better
    would be harder to find.
  • As a lot of content will be created, so the
    competition will lead to game-changing
    challenges. And thus it will involve creating
    content for emerging platforms such as chatbots,
    micro-content, and content curation.

15
Industrially Personalized Content
  • Personalization is vital nowadays.
  • Hyper-personalization is a data-driven marketing
    strategy that considers a customers needs,
    wants, and buyer persona. The key to content
    marketing success is identifying your target
    audience and personalizing your material to them.
  • Understanding the needs of the client and why
    they might want to contact your company in the
    first place is necessary for creating relevant
    content.
  • Marketers will need to be more creative with
    their content and how they use the tools at their
    disposal to create more.
  • Much of online marketing is dependent on the
    online presence of customers.

16
Importance Of Content Marketing
  • According to 81 of respondents, content
    marketing is the most important business strategy
    for their company. (Content Marketing Institute)
  • 70 of respondents value content quality over
    quantity. (Point Visible)
  • According to 51 of businesses, upgrading
    outdated content has proven to be the most
    effective strategy. (SEMrush)
  • 75 of marketers planning to increase their
    content marketing budget for 2022. (Content
    Marketing Institute)
  • Content marketing costs around 60 less than
    traditional marketing. (DemandMetric)
  • Your content gives face, voice, and name to your
    brand.
  • No marketing tactic builds trust with an audience
    like the content.
  • The importance of content marketing can be
    observed from the valuable, relevant, and
    high-quality answers for the consumers.

17
Benefits of Content Marketing
  • It affects ranking in search engines.
  • Organic traffic is increased on your site.
  • Well-guided content gives conversions into leads.
  • Awareness of your brand is increased.
  • 72 of content marketing teams regarded
    How-to manuals as one of the best traffic
    drivers. (SEMrush)
  • 70 of marketers convey that content marketing
    aids to educate the audience.
  • 60 of marketers confirm that content posting
    builds loyalty with existing clients. (Content
    Marketing Institute)
  • Overall lower cost maintenance and gives a higher
    ROI.
  • A higher ranking on search engines engages heavy
    traffic, which is the benefit of content
    marketing.

18
Conclusion
  • Consumers are always searching for interesting
    content that isnt just lists and instructions.
    As a result, you must generate material that will
    capture their interest and hold their attention.
  • To promote engagement in 2022, brands and content
    marketers will use interactive tools like memes,
    GIFs, and AI tools. Theyll also use interactive
    material such as quizzes and Infographics to get
    their message through to customers.
  • Consider incorporating these factors into your
    approach if youre a content marketer planning
    your content schedule for 2022.
  • These are some of the most important content
    marketing trends for 2022 and beyond. Keep up
    with the latest content marketing methods to not
    lose the interest of your consumers.

19
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