Top 5 social media monitoring tools you must know - PowerPoint PPT Presentation

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Top 5 social media monitoring tools you must know

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Social media is an ever-evolving and enhancing field. Monitoring the changing trends and audience behavior is vital for successful social media marketing. – PowerPoint PPT presentation

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Title: Top 5 social media monitoring tools you must know


1
Top 5 social media monitoring tools you must know
It is said that social media is the key to
listening, engage and building customer
relationships. Social media is the most
innovative and revolutionary thing that
happened to people. We can also consider it
to be one of the most remarkable innovations in
the field of digital development. The entire idea
of connecting people was and is still a
very innovative idea. Networking was a term
that was only used for connecting businesses or
the business community but with the advent of
social networking sites, it has become super
easy and flexible to connect to people across
the globe. This is the power of social media,
uniting, connecting, and engaging people. For
most of the time, social networking sites only
did for what it was made, it concentrated on
making better enhancements through which
people could find each other easily,
brought in many enhanced features for people
to enjoy being on social media , alongside
it introduced a lot of games that made people
even more attached to social networking
sites. The entire concept of social
networking sites was not started by Facebook
but much earlier than that with Orkut and
yahoo messenger. However, it did not have
as much as Facebook had to offer and that
is the major reason behind Facebook being
able to take it over very easily. orkut
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Facebook ruled the entire world for so
long, everybody was a big fan of Facebook.
Sharing pictures, videos, uploading every
good thing on Facebook had already become
a thing for people. The comments and likes
on individuals' handles started motivating
people to upload more and more of their
pictures and videos. Facebook just changed
the concept of "Being Far Away". After
Facebook the world was wrapped up as one and
anybody, sitting in any corner of the globe
could contact each other. It was slowly and
steadily people started knowing what social media
is and started to be a part of social media.
Facebook was not just a social media handle but
an individual's personal diaries where they could
upload and express anything they wanted to.
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Facebook had its era for quite a good amount of
time until Instagram took over it and became the
place for everybody. Instagram is one of the most
popular social networking sites of the time and
almost everybody is on the platform. For
quite a good time Instagram worked like
any other social networking site that
brought the world together but today the
entire phase is different. Instagram has
become the first choice of brands to represent
their brand. Instagram has become the most
affordable and reliable platform for all the
small and big brands too.
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As we have seen, social media is a
fluctuating and ever-changing digital
platform. Nothing remains the same for a longer
time. Hence it is crucial to have a keen view of
the changing trends of social networking sites.
As most brands use social media to put forward
brand information to
3
their audience, it is vital to have regular
monitoring. Several social media monitoring
tools act as a helping hand to digital
marketing agencies and social media
marketing service providers. As there are too
many tools, it is a bit challenging to choose the
best ones amongst them. But how do we do them?
  • Not to worry, we have curated the top 5 social
    media monitoring tools for you to choose the
    best one.
  • Hootsuite It is one of the most popular
    social media monitoring tools. This tool
    helps you handle all your social media handles
    smoothly. It is free software and can track many
    social media handles at a time. The best
    benefit of this tool is that multiple
    posts scheduling is possible with this one tool
    and that too steadily.
  • Digimind It is amongst one of the most
    important tools. Social media gives you a wider
    space to present your products but the goal
    that lies behind presenting a certain piece of
    content is important. This goal-reaching
    rightly to the people is more
    important. Digimind is a tool that can track
    perception. It gives reports and feedbacks on
    the type of perception left behind by each
    keyword and also how the target audience is
    taking it.
  • Sprout Social Sprout Social is one of the
    popular social media monitoring tools. There
    are two social media scenarios. One is just
    being a part of the social media cult and
    the other one is being an active part of
    social media. The second one requires an
    engaging approach both from the brand as well as
    the viewers. Sprout social tracks the social
    media engagement for the brands to work on it
    even better.
  • Buzzlogix It is one of the simple tools to
    manage, monitor and make an engaging social
    media platform. Buzz is what sells in the market.
    Isn 't it, something like trends. As trends rule
    the market now and then, likewise buzz does.
    This tool catches all the buzz for you. It helps
    you collect all the feedback that people have for
    you.
  • Zoho Social Zoho Social is the most used
    commercial social media monitoring tool by
    most businesses because of its flexibility and
    ease of the process. It is a tracking platform,
    where you can easily track your conversions,
    performance, and measures taken to bring in
    profits.

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Social media is constantly evolving and hence
brands need to keep monitoring and tracking
their social media handles. So we have provided
you with the best tools list to monitor your
social media. Get along and do the best social
media marketing for your business.
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