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New SEO Trends You Need To Know

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BERT will have the most impact on conversational queries where prepositions like “to” and “for” matter to the meaning of the search query. But you can optimize for the intent behind search queries because intent matching is crucial to creating successful content. – PowerPoint PPT presentation

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Title: New SEO Trends You Need To Know


1
New
SEO Trends
You Need
To Know
Presented by Techwyse Internet Marketing
2
BERT is here to stay
  • BERT will have the most impact on conversational
    queries where prepositions like to and for
    matter to the meaning of the search query.
  • But you can optimize for the intent behind search
    queries because intent matching is crucial to
    creating successful content.

3
Optimising for voice search
  • Voice-based shopping is expected to jump to 40
    billion in 2022.
  • By 2024, the global voice-based smart speaker
    market could be worth 30 billion.
  • 60 of smartphone users have tried voice search
    at least once in the past 12 months.
  • 55 of teenagers are using voice search daily.

4
Some tips
  • Use the flavor of natural language in your
    content, fed with concise answers, satisfying the
    users voice search query.
  • Voice search queries are usually longer than the
    typed ones. So include long-tail keywords and the
    practice of writing long-form content.
  • If you want to rank on near me searches, start
    including correct addresses or locations for your
    local listings with the correct structured data.

5
Videos Will be Crucial for SEO Strategy
6
Here are some tips...
  • Use an engaging thumbnail image to persuade
    people to click on the link and watch your video

7
Here are some tips...
  • Upload your video to multiple platforms.
  • Add proper captions and include a transcript to
    every video you create.
  • Optimize the title and description of your video
    and make sure your videos are mobile friendly.

8
Link Building Strategies Are Evolving
  • Here some strategies we should use in 2020
  • Adding tools to your website for natural and easy
    link generation
  • Broken link building
  • Link building from unlinked mentions
  • Skyscraper Method

9
Local SEO Will Be More Important
  • 46 of searches on Google already having local
    intent.
  • Almost every local search converts into a sales
    either online and offline.
  • Local SEO will increase in importance over the
    next few years

10
What do we do?
  • Focus on local or geo targeted search terms
  • Make sure you have a Google My Business page for
    your company.
  • Having a solid backlink profile is important.
  • You need to have not just any backlinks, but the
    ones that Google deems locally authoritative.

11
Other Search Engines Will Gain Popularity
While its unlikely that Google will lose its
popularity, there are other search engines out
there.
  • Youtube
  • DuckDuckGo
  • Bing

12
Thank You!
Presented by Techwyse Internet Marketing
13
  • Referenceshttps//searchengineland.com/2020-seo-t
    rends-that-will-influence-your-work-325232
  • https//www.singlegrain.com/seo/seo-trends-2020/
  • https//www.searchenginewatch.com/2019/12/12/top-e
    ight-seo-trends-for-2020/
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