Top 10 Digital Marketing Trends Of 2022 That Every Brand Should Keep An Eye Out For

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• Top 10 Digital Marketing Trends Of 2022 That
  Every Brand Should Keep An Eye Out For 

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• Its no news that digital marketing has
  revolutionized the business world in recent
  years. In fact, it has
• even taken over traditional forms of marketing as
  a large chunk of the global customer base has now
• shifted online. 
• Whats more, using digital marketing techniques
  offers many advantages to a brand compared to
• traditional marketing. One major advantage is the
  availability of accurate data to track the
  success of
• your marketing campaigns. This enables you to
  reach out to specific sets of target audiences
  interested
• in your niche instead of speaking to a mass
  community. By streamlining your audiences this
  way, you
• can spend less on advertising and promoting your
  product or service than through traditional
  marketing.  
• However, despite the plethora of benefits that
  digital marketing offers, this industry can be
  pretty
• challenging to keep up with. This is because its
  an industry thats constantly changing and
  evolving with
• the emergence of new trends, tools, and data
  every other day. Many brands often find it
  difficult to
• predict or identify the correct trends. 

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Digital PR

• Digital PR, which was a critical element of
  digital marketing in 2021, will become even more
  important and relevant in
• 2022. As more brands move their businesses
  online, there will be stiffer competition for the
  same sets of audiences. 
• Thus, using only earned and paid media wont cut
  it anymore. Brands will need well-implemented
  digital PR campaigns to
• stand out from their competitors. With digital PR
  strategies like guaranteed media
  placements, social media
• verification, online reputation
  management (ORM), crypto PR marketing, and more,
  brands can improve their notability
• and reputation significantly and position
  themselves as thought leaders in their
  industries.  
• As a pioneer in the digital PR industry, Digital
  Nod has helped position thousands of brands and
  individuals as
• authoritative figures in their respective
  industries over the years. We do this by getting
  our clients featured on the worlds
• best business publications like Forbes, Yahoo
  Finance, Tech Times, Entrepreneur, etc., or
  getting them verified on
• different social media platforms. We have a
  proven and experienced team that has been
  providing these kinds of services
• for years, and we have the highest success rate
  in the market. 

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Content Will Remain King 

• One of the trends that will continue to rule the
  digital marketing space from the past years is
  the
• importance and use of valuable content.
  Converting leads through engaging, impactful, and
  resourceful
• contentalso known as content marketingwill
  still be the foremost marketing tool for most
  brands in
• 2022. 
• With the possibility of creating content using
  different tools and on various channels in the
  form of
• articles, podcasts, videos, short courses, etc.,
  the content creation process will be more
  dynamic.
• Moreover, as more brands jump on the content
  marketing bandwagon, therell be stiffer
  competition for
• grabbing audience attention. This will lead to
  the emergence of more innovative ways to get your
• audiences ears. 
• Brands will also look to outsource their content
  requirements from content marketing agencies so
  that
• they can focus on other aspects of running their
  businesses. 

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Tailored Advertising

• When it comes to digital advertising, theres a
  lot of noise on the internet. In 2022, audiences
  are more likely to prefer ads
• that are directly relevant to them and ignore
  generic ones.  
• With the emergence of personalization in digital
  marketing media, your average customer will
  expect tailored content from
• your brand, including ads. The more relevant your
  ad is, the more likely it will get traction from
  your audience. 
• This is why segmenting your audience is
  important. If you can segment your audience
  correctly based on their
• demographics, needs, or behavior, youll be able
  to target them accurately. This way, your digital
  marketing strategies will
• be more productive. 

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Short-form Video Content 

• Globally, short-form video content will get even
  more traction. Currently, videos on platforms
  such as TikTok, Instagram
• Reels, and YouTube Shorts are a rage among the
  Gen-Z audience that prefers shorter videos over
  more extended forms
• of visual content. This is mainly due to the
  constantly reducing average human attention
  span. 
• While this doesnt erase long-form video content
  entirely, short-form videos will get higher views
  and a larger engagement
• in 2022. Hence, brands should focus on condensing
  their messages into videos that span 60 seconds
  or less. 

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Influencer Marketing

• Gen-Z audiences find it easy to relate with
  social media influencers within their generation,
  and thats why influencer
• marketing will continue to grow in 2022. 
• Influencer marketing strategies will not be
  limited to celebrities with large fan bases. As
  brands look to diversify their digital
• marketing techniques, micro and nano influencers
  will become even more relevant in the online
  marketing space. This
• class of influencers has a lesser following than
  celebrities, but they are thought-leaders or
  subject experts in their specific
• niches or industries. 
• The use of micro and nano influencers will also
  be a readily-embraced method of promotion for
  small businesses that
• stand to gain a lot of viewership and attention
  from this marketing avenue. 
• So, dont stop at just knowing your audience
  find out who they listen to. Doing this will
  increase your chances of
• collaborating with the right influencers and
  making the most of this internet marketing
  strategy. 

8
AI and AR 

• Artificial Intelligence (AI) and Augmented
  Reality (AR) technologies are becoming more
  commonplace by the day. And the
• digital marketing industry hasnt been left out
  either. In 2022, digital marketing strategies are
  expected to integrate and
• leverage these modern technologies in different
  ways. 
• In fact, digital marketers have already
  incorporated AI and AR into e-commerce, further
  improving the quality of customer
• interactions. Chatbots, which are already a
  standard for online businesses, will be upgraded
  with more advanced forms of
• AI to enable highly personalized conversations. 
• One of the biggest challenges for many businesses
  when going online is providing a customer
  experience that matches
• in-person store visits. And AR holds the key to
  solving this problem for most of them.

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Transparency 

• Generally, people are more willing to provide
  their personal information if it helps a brand
  provide them with a more
• personalized experience. However, theyll also
  expect to know exactly how their data is used. 
• With regulations like the GDPR and the California
  Consumer Privacy Act, customers today are more
  conscious of data
• sharing and other privacy issues. Hence, brands
  that are not transparent with their audiences
  while marketing online will
• lose customersespecially the Gen-Zwho are
  particular about honesty and transparency. 
• As a result of this trend, brands will look to
  work harder to earn their audiences trust and
  may go as far as using third
• party services to secure their customer data. 

10
Mobile Apps 

• Mobile spending is expected to further increase
  this year, especially with the global
  introduction of 5G. Hence, more
• people will rely on mobile apps for everyday
  needs.  
• With brands trying to integrate their services
  into their customers everyday lives, the need to
  leverage digital marketing
• techniques to create well-developed and
  user-friendly mobile apps for their products and
  services will increase.  
• Thus, brands should focus on building seamless
  mobile apps to increase customer engagement in
  2022.  

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Location-based Marketing 

• Even as brands continue to go global, significant
  portions of most of their revenues still come
  from local customers. 
• Targeting people with marketing campaigns based
  on their location isnt a new marketing concept.
  However, this aspect of
• digital marketing will go up a notch to include
  modern tech like geofencing, which allows
  location-based targeting in real
• time. 
• This is a trend that is likely to see a boost in
  2022 with implementation of location-based
  targeting on platforms like
• Google, Facebook, Instagram, etc. Furthermore,
  many brands will also adopt strategies like
  sending deal notifications to
• their users mobile devices when they are close
  to any of their outlets by leveraging this new
  tech. 

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Interactive Digital Content 

• Modern consumers spend a lot of time on social
  media and other digital platforms. And these
  users like to interact with
• their favorite brands and businesses in a more
  meaningful manner. Thats why brands that
  capitalize on this opportunity
• stand a better chance at getting meaningful
  engagement from their audience. 
• Interactive digital content such as livestreams,
  interactive podcasts, QnAs, etc., dont just
  improve audience engagement
• they also serve as a means of client feedback and
  help you understand your customer better. This
  makes them a valuable
• tool for improving customer satisfaction and
  loyalty. 
• Apart from social media, using interactive
  content such as polls, quizzes, etc. on your web
  landing pages is also an
• effective way to generate more leads for your
  online business. 

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Conclusion

• Identifying the correct trends to capitalize on
  in the digital marketing industry is already half
  the battle won, and these ten
• trends will definitely be highly relevant for all
  brands and businesses in 2022. However, the other
  half of the battle is
• developing and executing a fool-proof plan to
  stay on top of the identified trends. 
• Even if you ace the other nine aspects, your
  marketing campaign may still fall flat if you
  dont have a proper digital PR plan
• to act as your campaigns backbone. So, contact
  Digital Nod today and check the most important
  box off your list!