Title: Top Digital Marketing Trends in 2022 You Should Know About
1Top Digital Marketing Trends in 2022 You Should
Know About od o
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- It is not each passing year, it is with
each passing day, digital marketing gets
complex because what might have worked as a
digital marketing strategy today, might not work
a few days later. - The pandemic has left a lot of businesses in
havoc and now as we enter the New Year 2022,
there are a lot of evolutions that took place in
the digital market that have a greater potential
to digitally engage consumers more
effectively. This pandemic has bought a new
era of marketing called digital marketing
though this domain has been for long,
during this pandemic when the physical
stores started to shut down, they were
forced to search for alternative business
solutions and one such solution that a
business could afford is digital marketing.
This has completely changed the way a
business operates, as it made them aware of
the latest trends that work for their
business and how to leverage them for their
business advantage. - We will now get into the 2022 digital marketing
trends. - Artificial intelligence This trend has the
potential to transform Digital marketing to
a greater level and the business world has
been buzzing that Al would take over the future
of marketing. This is so true, as there
are more than 60 of the business owners
already started using Al chatbots and more
than 90 of the internet users might have
already interacted with one. - Al can be used and has the capacity for
improving communication, analysing the data,
predicting consumer behaviour, and yes, of
course, it helps in easing out manual stress. - Let us look at some of the examples of Al in
Digital Marketing - For customer interaction Al chatbots are used
as live chat interfaces which helps in
interacting with the users as if they are talking
to a real human being. These chatbots
2- will keep the conversation quick as they
would provide the answers to the users'
queries within a second, reducing the time taken
in a conversation. - With the introduction of Alexa, Siri, Google
Assistant, which are known to be Al tools that
interact with the users just like a human
being and follow the requests that the users
give. - Al in voice search After the introduction of
voice search, there is a super hike in the
raise of Al-powered virtual assistants. The
users will just have to use their voice
search to push a query and Ding! the virtual
assistant will provide the answer within
seconds. Since the users are being dependent on
such virtual assistants, many apps have added
these as their key feature and
started giving the customers a
personalised experience. - Augmented and virtual reality Few of the
biggies have adopted augmented and virtual
reality as a part of their marketing
strategy. IKEA is one such business that
has adopted this so well, that it has started
to give its users an experience that they could
feel the furniture that they wanted to
purchase right in from of them and try it
before purchasing. Even Flipkart has this
feature where the user can try how the
product looks at their place and then purchase
the same. - Programmatic advertising This trend comes
very handy for the advertisers to target
segmented audiences and use real-time data
that yields advertisements delivered at the
right time to the right people. Advertisers
have the opportunity to target age
demographics, on a particular day and at
a specific time. What attracts the
most of programmatic advertising is, it
has the choice of customization, targeting
and data-driven technology behind purchasing
of impressions on a website. - Shoppable content This trend was introduced
by lnstagram where the product or service
can be marketed in a simple and interactive
form rather than keeping boring, long length
product descriptions. The users can find this
feature on lnstagram, where marketers post
shoppable content features through a post or
story and the users can simply swipe or click
on the link to redirect to the product page
on the website. Users have appreciated this
feature as it gives a smooth user experience,
faster loading visuals and changes the entire
experience of shopping on an eCommerce website. - WhatsApp Marketing There is no doubt that every
person who has a smartphone would have WhatsApp
installed in it and businesses have thought why
not take advantage of this and started
marketing products and services through
WhatsApp. This trend has completely changed
how businesses reach consumers and engage
with them. Businesses can reach out to the
consumers through a WhatsApp business
account and inform the consumers about the
available products, order status, make
payments, etc. This business account will also
create trust in the mind of the consumers
and will reach out to the business if
they require anything else. - Micro-influencers These are the people who
have an online presence more than a normal
person but less than a celebrity.
Micro-influencers are generally thought
leaders in their niches, where they keep
growing and become an expert in their
industry. Businesses
3step on this new trend where they take the help
of micro-influencers and build trust with their
followers and create an authentic endorsement of
the products and services. 6. Vernacular SEO
It is no doubt that English is a universal
language and in earlier days most internet
users were dominantly from English speaking
countries since the internet has invaded into
a much deeper part of the world, users of
different regional languages have flared and
to rewrite the internet with regional languages
is an alarming need for businesses. With
vernacular SEO, businesses have started
developing their websites, keyword targeting,
advertising and have enhanced their SEO
strategy for a different language other
than English. This makes the internet more
accessible to everyone, as the user can read in
their regional language and help build users to
build trust that every business desires. Now
that you know how these new 2022 digital
marketing trends would shape up a business.
You can try out these new and exciting trends
where the digital marketers would help you in
inculcating these and deliver you with the best
value.