Top Digital Marketing Strategies for 2021 (1) - PowerPoint PPT Presentation

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Top Digital Marketing Strategies for 2021 (1)


Keep your business on track and reach more customers with various digital marketing strategies in 2021. Check out this presentation now! – PowerPoint PPT presentation

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Title: Top Digital Marketing Strategies for 2021 (1)

Top Digital Marketing Strategies for 2021
Max Effect Marketing All rights reserved.
  • The COVID-19 pandemic has turned into a nightmare
    for the year 2020. The disease is spreading
    faster than a rage of fire, and so is people's
    fear about not only their lives but also their
  • Businesses are striving to threshold their
    position in the market. With an increasing number
    of people staying home to curb the disease from
    spreading, your business needs to be visible and
    convincing. Your buyers are shopping from their
    living rooms or home offices. Thus, having a
    robust digital presence is more important than
    ever before.
  • If you are thinking hard of creating a digital
    marketing plan for 2021, don't worry, we can work
    out this together. Our digital marketing agency
    in Denver offers eminent internet marketing
    services for our clients.
  • This blog will convey some predictions for the
    2021 digital marketing scenario and offer you
    suggestions to prepare you for further
    opportunities and challenges.

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  • Set Goals and Develop Strategies
  • When you set goals, you know how the marketing
    plan should be and what results can be expected.
    You must decide what is more important
  • Is driving more revenue your concern?
  • Want to build brand awareness and growth?
  • Do you care most about customer acquisitions?
  • Interested in developing brand loyalties?
  • Business expansion shortly?
  • According to your goals, the strategy you
    implement, resource utilization, and technology
    deployment may differ.After setting goals, you
    can streamline these strategies to accomplish
    those goals.
  • For instance, if you want to drive more revenue,
    you can focus on
  • Increasing sales from existing customers.
  • Reducing customer churn ratio.

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  • Marketing Plan Key Focus Areas for 2021
  • Initially, it would be best to streamline your
    existing digital assets starting with your
    website, followed by content strategy. For the
    same, know your customers' intent and personalize
    their experience.
  • Content activities can vary for different
    audiences. For instance, the awareness stage's
    content needs are completely different for
    someone who may be at the conversion stage.
    Simply saying, at the awareness stage, the
    consumer might want to know about various kinds
    of activities that are available at a destination
    compared to someone at a conversion stage who
    would like to more about specific terms.
  • There are various factors to look for when
    deciding your target audience gender, age
    demographic (millennials, middle-age or baby
    boomers), audiences' interests (movie lovers,
    shopping or traveling), personas (adventurous or
    relaxing). Ultimately, compliment your digital
    strategies with goals and personas.

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  • Ensure your Website Complements your Targeted
  • Your website is the face of your business, so
    refresh your website every three years. Ensure
    that you have upgraded it with the latest
    technology, and content is up to date.
  • Have a content strategy that your intended
    audience relates to. Your content should be
    explicit and delivering sufficient information to
    draw the attention of your audience.
  • With the evolving digital age, people are
    spending more time on their mobile devices. Your
    website should be mobile-friendly consider
    Accelerated Mobile Pages (AMP) and Progressive
    Web App (PWA) technology to offer the required
  • Have a secured website, which isn't only a
    ranking factor for Google, but users also feel
    confident when using secure websites.
  • Nowadays, people want quick results, so instead
    of typing, they prefer to use voice search.
    Ensure that you are prepared for common questions
    that users can ask. Use FAQ's and schemas to
    answer their queries.

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  • Build a Comprehensive Sales Channel
  • A sales funnel involves creating content for
    different stages of a customer's journey. You
    will get all types of audiences on your website,
    from first-time buyers to loyal customers.
  • You require to adjust your layout, design, and
    content based on the preferences of your
  • B2C full-time marketers use marketing automation
    have seen conversation rates to 50.
  • Digital marketers spend time creating top of the
    funnel content that grabs attention. Though, they
    fail to follow through with content that
    maintains an interest in the funnel's middle and
    leads to conversion near the bottom of the funnel.

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  • Implement AI in your Digital Marketing Strategy
  • 2020 has been a year where AI started becoming
    dominant in the digital marketing sectors. AI can
    analyze consumer behavior and search patterns
    much more effectively. It can use data from blog
    posts and social media platforms to help
    businesses understand how customers find their
  • Developers have started to figure out how AI can
    be designed to detect customer behavior patterns
    that allow the software to make better
    predictions on what customers want.
  • Chatbots are expected to proliferate. Earlier
    customer service associates were hired to resolve
    any issues or concerns that arose. However, some
    companies still rely on traditional customer
    service methods, but now many companies have
    transitioned to chatbots.
  • It is predicted that by 2022, 75 to 90 of
    queries will be handled by chatbots.

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  • Use Video Advertising
  • Video is becoming popular for advertising
    YouTube, and stories on social media platforms'
    demand increase. Nearly 30 of shoppers will buy
    an item after seeing a video ad.
  • More than 60 of social media users say that they
    have shared a brand's video on their profile.
  • Around 70 of businesses agree that video
    marketing improved their conversation rate.
    Moreover, more than 50 of consumers say that
    watching product videos makes them more likely to
    buy from a brand.
  • Video advertisements are especially great for
    interactive products such as makeup and toys.
    Also, updating behind the scene videos, expert
    interviews, etc. would gauge your audience's
  • The video makes it easier for companies to really
    highlight the benefits and features of their
    products, which explains the massive push towards
    this tactic.

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  • Each year comes up with new trends. Hence, the
    strategies which you implemented in 2018 won't
    work for 2021. You need to develop modifications
    and variations each year, like talking about
    social media optimization tactics that used two
    years back might not work today. For instance,
    streaming live videos on Instagram and Facebook
    weren't that popular earlier than today.
  • There isn't a definite formula to create a
    digital marketing strategy. To be successful, you
    need to adapt, change, and develop continuously.
    Come up with ways to communicate with your
    audience at all points of your sales funnel.
    Customize content according to the needs of your
    target audience. Also, consider building an
    omnichannel strategy and not a multichannel
  • The bottom line is that your business needs
    experts from the digital marketing agency Max
    Effect Marketing to help you create and implement
    an online marketing plan that would help you
    completely dominate your competitors. Contact us

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  • Thank You
  • For More Details
  • Visit Us _at_

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