Types of digital marketing - PowerPoint PPT Presentation

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Types of digital marketing

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Digital marketing is the up-market technique and fetches a generous ROI. According to studies, Google search ads have an ROI of about 200%. Digital Marketing is the new trending way of attaining business goals. But in order to achieve them, we need to understand what it is all about, how it functions, and the major types of Digital Marketing that majority of the marketers are using in general. – PowerPoint PPT presentation

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Title: Types of digital marketing


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  • Search Engine Optimization (SEO)
  • Its not just about creating a website and
    posting your products or services online your
    website needs to be found by the users looking
    for the product or services you are selling. So,
    SEO is how businesses get their website to show
    up in these results. It is one of the consistent
    types of digital marketing as it can generate a
    steady flow of visitors that are in need of your
    products or services. Basically, in Search engine
    optimization (SEO) the marketer structures the
    business website and its content in a way that
    your web pages rank at the top of the results
    against the search terms that are relevant to
    your business.
  • Social Media Marketing SMM
  • In Social media marketing businesses/marketers
    use social media platforms to attain audience
    engagement and find new customers. SMM can be
    both paid as well as organic you may publish
    your content on social media or create paid ads
    and pay to reach a particular audience. In either
    of the scenarios, one needs to understand the
    platform being used along with the demographics
    of the user base they have on the particular
    platform. The important part is to choose the
    platform wisely in accordance with the network of
    people, before investing time and money. For
    instance, LinkedIn comprises a professional and
    more mature user base, so if you are selling
    toys, you may not be able to engage and convert
    the audience watching your posts/ads.

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  • Pay-per-Click (PPC)
  • PPC is one of the most commonly used forms of
    Search Engine Marketing (SEM). As the name itself
    implies it is a paid form of advertising your
    website/product. The ranking fundamentals between
    SEO and SEM are similar, but here the placements
    of the paid results are over the organic results.
    If the user clicks on it, the advertisers need to
    pay for each individual click. Another important
    factor to know about PPC is that you need to pay
    on a bid-basis to earn the spot in the paid ads
    section of SERP(Search engine result page).
  • Email Marketing
  • In Email marketing, the advertisers try to grab
    the attention of their audience through Emails.
    Here, businesses can then send various types of
    email messages including promotional offers,
    educational material, or just general updates.
    Placing signup forms across your website is the
    best way to grow your email list and send the
    emails with the users consent. You can embed
    these forms in your pages, add them to your
    sidebar, or display them in a popup.

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  • Content Marketing
  • Content marketing involves creating valuable
    content and distributing it among its target
    audience with an aim to build a connection, and
    drive prospective customers towards selling their
    product/service. Content can come in a wide range
    of forms including blog posts, listicles, videos,
    social media posts, downloadable resources, and
    more.
  • As a marketer one can determine what type of
    content will best help you reach your goals. For
    instance, if you want to build brand awareness,
    it could be a set of posts on social media
    similarly, if you want to get leads, it could be
    done with help of eBooks or how-to blog posts.
  • Influencer/Affiliate Marketing
  • Influencer/ Affiliate marketing is the one where
    third parties/influencers promote your
    products/services in exchange for a portion of
    any sales revenue that they bring to the
    business. Influencers create their own relevant
    and original content, mentioning, recommending
    your service/product. If their audience clicks to
    buy, you pay them for each sale. The most
    beneficial part of Affiliate Marketing is that
    you dont need to build a big audience base,
    because you will reach the pre-built base built
    by content producers.

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  • Mobile Marketing
  • Mobile phones have evolved, their usage from just
    being used for calling has now advanced to
    searching information, shopping, and whatnot.
    Todays marketers are well aware of the fact and
    even the research supports that more than 27 of
    the global population use voice search on mobile
    to look for information. Hence, mobile marketing
    is the quiet valued among types of digital
    marketing, and marketers design, create the
    promotional content in such a way that it
    resolves the users query along with displaying
    your product or service.

If you need any professional assistance and
support of any kind in Digital marketing
services, please feel free to get in touch with
our team at eNest Services. Thank You
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