Types of Digital Marketing

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Types of Digital Marketing
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INDEX

• Digital Marketing
• 5 Types of Digital Marketing
• 1. Search Engine Optimization (SEO)
• 2. Pay-Per-Click (PPC)
• 3. Social Media Marketing (SMM)
• 4. Content Marketing
• 5. Email Marketing

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Digital Marketing

• Digital marketing is the marketing of services or
  products using digital technologies, mainly on
  the Internet in which it also includes mobile
  phones, display advertising, and other digital
  media.
• Below are five types of Digital Marketing and
  understand which one will serve your business
  objectives

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5 Types of Digital Marketing
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1. Search Engine Optimization (SEO)
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• Search engine optimization is one of the most
  evergreen types of digital marketing.
• SEO is the process of growing the online
  visibility of a website or a webpage so that they
  show up in a web search engines like Google and
  Bing.
• Search engine decides which website to show for a
  search query based on keywords or key phrases
  mentioned on the website or web content and links
  that refer to this website.

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• This search engine's results are results which
  often referred to as "Organic", "Natural",
  "Earned" results.
• SEO target different type of search which include
  video search, image search, news search, academic
  search and industry-specific vertical search
  engines.

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2. Pay-Per-Click (PPC)

• Pay-Per-Click is also known as Cost-Per-Click.
• It is an online advertising model in digital
  marketing which is used to direct traffic to the
  website in which an advertiser pays the publisher
  when ad get clicked by a user.
• It is commonly associated with first-tier search
  engines such as Google Adwords and Microsoft Bing
  Ads.

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• Search engine advertisers typically bid on
  keyword phrases relevant to their target market.
  Also, content website charges a fixed price per
  click rather than using a bidding system.
• PPC "Display" ads also known as "Banner" ads are
  shown on websites with related content that have
  agreed to show ads and are not PPC advertising.
  Social networks such as Twitter and Facebook have
  also adopted PPC as one of their advertising
  models.

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3. Social Media Marketing (SMM)

• Social media marketing is a form of online
  marketing that utilizes social media platform and
  website to promote a service or product.
• The main goal of SMM is to produce content that
  users will share with their social media
  platforms to help a company increase their brand
  exposure and broaden customer reach.

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Different Types of Ads

• 1. Facebook Ads
• Photo Ads
• Video Ads
• Carousel
• Slideshow
• Canvas

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• 2. LinkedIn Ads
• Display Ads
• Sponsored InMail
• Sponsored content
• Text Ads
• Dynamic Ads
• 3. Twitter Ads
• Promoted Tweets
• Promoted Account
• Promoted Trends

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• 4. Instagram Ads
• Photo
• Video
• Carousel

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4. Content Marketing

• Content Marketing strongly relies on content
  distribution. Content marketing can rarely be
  seen separated from other types of digital
  marketing that can fill the content distribution
  part.
• Content Marketing is the best way of using
  valuable information to increase brand awareness
  with goal of getting your target audience to take
  profitable action. Build good relationships with
  potential customers and becoming a partner rather
  than an advertiser.

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• Content Marketing
• Target audiences
• The problem your Content is going to solve
• Possible Content Marketing formats you can use
• Possible platform to publish and share your
  content
• Awareness about Content Management System,
  curation, Content creation and publication

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5. Email Marketing

• Email marketing is one of the oldest types of
  Digital Marketing that is still highly
  contemporary and profitable. Marketers use emails
  for developing relationships with their customers
  that help them generate leads and ensure their
  conversions.

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• Goals of an Email Marketing Campaign
• Driving new signups for specific services and
  products.
• Creating new and powerful leads for your sales
  team.
• They are targeting more attendees for your event
  in a result driven manner.
• Converting more leads for your cause.

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