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Title: Top 10 types of digital marketing


1
TOP 10 TYPES OF DIGITAL MARKETING
  • How you can use them to promote a business online

2
TABLE OF CONTENTS
INTRODUCTION
01
HOW YOU CAN USE THEM
03
TYPES OFDIGITAL MARKETING
02
CONCLUSION
04
3
INTRODUCTION
01
4
As people spend more and more time in front of
screens, digital marketing has become the most
important tool to reach customers in an effective
way. Digital marketing targets users of all kinds
of electronic devices from desktop computers to
smartphones. To successfully promote a business
online and engage an audience, you need to make
use of various types of digital marketing.  
  • It could be the part of the presentation where
    you can introduce yourself, write your email

5
These days, merely having a website is not enough
anymore if you want to get qualified leads. You
also need to be visible on as many types of
digital marketing platforms as possible, from
search engines to social media sites and
smartphones. To build a successful online
business and stand out from the crowd, you need a
complex digital strategy based on a thorough
market study, in-depth business analysis, and
constant feedback.
6
02
TYPES OF DIGITAL MARKETING
7
Ideally, you should use a mix of different types
of digital marketing in order to reach your
audience through various channels. In this
article, we have collected the most frequent
types of digital marketing of our times that can
help you achieve the highest success rate. They
are as follows
01
02
03
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE MARKETING (SEM)
SOCIAL MEDIA MARKETING (SMM)
04
05
06
ONLINE ADVERTISING
CONTENT MARKETING
EMAIL MARKETING
8
07
08
LANDING PAGE MARKETING
SMARTPHONE MARKETING
10
09
VIRAL MARKETING
AFFILIATE MARKETING
9
03
HOW YOU CAN USE THEM TO PROMOTE YOUR BUSINESS
10
Search Engine Optimization
Search Engine Marketing
2
1
  • Search engine optimization (SEO) is probably the
    first thing that comes to mind when people think
    about different types of digital marketing.
    Online businesses basically live at the mercy of
    Google, Bing, Yahoo, and other search engines. If
    you are doing SEO right you can attract
    significant organic traffic to a website. The
    goal of SEO is to optimize content in a way that
    makes it appear among the first results on
    a search engine results page (SERP).
  • Search engine marketing (SEM) makes it possible
    to advertise a product in search engines and make
    it appear among paid search results. Search
    engines usually display paid results above
    organic results on SERPs. They almost look the
    same as organic results with only small
    differences in appearance, for instance, Google
    shows a small Ad label next to the related URL.

11
Social Media Marketing
Content Marketing
Email Marketing
3
4
5
  • Email marketing is a different kind of
    engagement, as you connect with customers within
    their own mailboxes. Although email marketing is
    one of the oldest types of digital marketing,
    its still very successful. Its an excellent way
    to increase brand loyalty and upsell to existing
    customers. 
  • Social media is not simply a marketing channel
    but also a way for people to keep in touch with
    their friends and family, get the latest news, or
    follow topics they are interested in. There are a
    plethora of social media platforms you can choose
    from, such as Facebook, Twitter, LinkedIn,
    Instagram, and many others.
  • Content marketing is another type of digital
    marketing you can use to promote a business
    online. In fact, content marketing is an indirect
    way of marketing, as you publish content that the
    audience finds naturally while browsing the web.
    The main goal of content marketing is to make
    viewers interact with the content by reading,
    sharing, and commenting on it.

12
Online Advertising
Landing Page Marketing
6
7
  • Digital marketers have been using online
    advertising since the first days of the web.
    Displaying banners or ads on other websites
    belonging to the same niche is the most common
    form of online advertising. You can use online
    platforms such as Google AdSense that allows you
    to automatically serve ads on other content sites.
  • Targeted landing pages can work excellently with
    other types of digital marketing and increase
    conversion rates significantly. In the broader
    sense, a landing page is any web page on which
    visitors first land when they arrive at a
    website. In this sense, homepages frequently
    function as landing pages as well.

13
Smartphone Marketing
Affiliate Marketing
Viral Marketing
8
9
10
  • The essence of viral marketing is to create a
    post, video, meme, or another short-form content
    type that spreads across the web like a virus. To
    make a successful viral marketing campaign, you
    need to promote the same content across multiple
    channels such as Twitter, YouTube,  blog posts,
    newsletters over a short period of time.
  • People use their smartphones all the time,
    therefore these days smartphone marketing is also
    among the most important types of digital
    marketing. This is especially true if your target
    audience is the younger generation.
  • Affiliate marketing makes it possible to reduce
    your marketing workload by outsourcing it to
    external service providers. With affiliate
    marketing, you only pay for conversions, after
    your affiliate closed a deal and the customer
    purchased the product. 

14
WRAPPING UP!
  • To reach the best business results, you need to
    decide which types of digital marketing you want
    to use. There are some types you should use
    anyway such as search engine optimization and
    social media marketing, while others depend on
    the industry. When you plan the types of digital
    marketing you will use dont only think about
    software but also hardware. If the target
    audience uses a certain type of device you need a
    presence on that kind of device as well. Also
    gather as much feedback from existing customers
    as you can, as theres no better way to build
    trust and engage them on a personal level.

15
-Chris Brogan, Chief Executive Officer of Owner
Media Group
  • Marketers need to build digital
    relationships and reputation before closing a
    sale.

16
For more information,
  • Visit our site smbelal.com

17
THANKS FOR WATCHING!
  • Does anyone have any questions?
  • Please contact
  • hello_at_smbelal.com
  • smbelal.com
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