Title: Top 10 types of digital marketing
1TOP 10 TYPES OF DIGITAL MARKETING
- How you can use them to promote a business online
2TABLE OF CONTENTS
INTRODUCTION
01
HOW YOU CAN USE THEM
03
TYPES OFDIGITAL MARKETING
02
CONCLUSION
04
3INTRODUCTION
01
4As people spend more and more time in front of
screens, digital marketing has become the most
important tool to reach customers in an effective
way. Digital marketing targets users of all kinds
of electronic devices from desktop computers to
smartphones. To successfully promote a business
online and engage an audience, you need to make
use of various types of digital marketing.
- It could be the part of the presentation where
you can introduce yourself, write your email
5These days, merely having a website is not enough
anymore if you want to get qualified leads. You
also need to be visible on as many types of
digital marketing platforms as possible, from
search engines to social media sites and
smartphones. To build a successful online
business and stand out from the crowd, you need a
complex digital strategy based on a thorough
market study, in-depth business analysis, and
constant feedback.
602
TYPES OF DIGITAL MARKETING
7Ideally, you should use a mix of different types
of digital marketing in order to reach your
audience through various channels. In this
article, we have collected the most frequent
types of digital marketing of our times that can
help you achieve the highest success rate. They
are as follows
01
02
03
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE MARKETING (SEM)
SOCIAL MEDIA MARKETING (SMM)
04
05
06
ONLINE ADVERTISING
CONTENT MARKETING
EMAIL MARKETING
807
08
LANDING PAGE MARKETING
SMARTPHONE MARKETING
10
09
VIRAL MARKETING
AFFILIATE MARKETING
903
HOW YOU CAN USE THEM TO PROMOTE YOUR BUSINESS
10Search Engine Optimization
Search Engine Marketing
2
1
- Search engine optimization (SEO) is probably the
first thing that comes to mind when people think
about different types of digital marketing.
Online businesses basically live at the mercy of
Google, Bing, Yahoo, and other search engines. If
you are doing SEO right you can attract
significant organic traffic to a website. The
goal of SEO is to optimize content in a way that
makes it appear among the first results on
a search engine results page (SERP).
- Search engine marketing (SEM) makes it possible
to advertise a product in search engines and make
it appear among paid search results. Search
engines usually display paid results above
organic results on SERPs. They almost look the
same as organic results with only small
differences in appearance, for instance, Google
shows a small Ad label next to the related URL.
11Social Media Marketing
Content Marketing
Email Marketing
3
4
5
- Email marketing is a different kind of
engagement, as you connect with customers within
their own mailboxes. Although email marketing is
one of the oldest types of digital marketing,
its still very successful. Its an excellent way
to increase brand loyalty and upsell to existing
customers.
- Social media is not simply a marketing channel
but also a way for people to keep in touch with
their friends and family, get the latest news, or
follow topics they are interested in. There are a
plethora of social media platforms you can choose
from, such as Facebook, Twitter, LinkedIn,
Instagram, and many others.
- Content marketing is another type of digital
marketing you can use to promote a business
online. In fact, content marketing is an indirect
way of marketing, as you publish content that the
audience finds naturally while browsing the web.
The main goal of content marketing is to make
viewers interact with the content by reading,
sharing, and commenting on it.
12Online Advertising
Landing Page Marketing
6
7
- Digital marketers have been using online
advertising since the first days of the web.
Displaying banners or ads on other websites
belonging to the same niche is the most common
form of online advertising. You can use online
platforms such as Google AdSense that allows you
to automatically serve ads on other content sites.
- Targeted landing pages can work excellently with
other types of digital marketing and increase
conversion rates significantly. In the broader
sense, a landing page is any web page on which
visitors first land when they arrive at a
website. In this sense, homepages frequently
function as landing pages as well.
13Smartphone Marketing
Affiliate Marketing
Viral Marketing
8
9
10
- The essence of viral marketing is to create a
post, video, meme, or another short-form content
type that spreads across the web like a virus. To
make a successful viral marketing campaign, you
need to promote the same content across multiple
channels such as Twitter, YouTube, blog posts,
newsletters over a short period of time.
- People use their smartphones all the time,
therefore these days smartphone marketing is also
among the most important types of digital
marketing. This is especially true if your target
audience is the younger generation.
- Affiliate marketing makes it possible to reduce
your marketing workload by outsourcing it to
external service providers. With affiliate
marketing, you only pay for conversions, after
your affiliate closed a deal and the customer
purchased the product.
14WRAPPING UP!
- To reach the best business results, you need to
decide which types of digital marketing you want
to use. There are some types you should use
anyway such as search engine optimization and
social media marketing, while others depend on
the industry. When you plan the types of digital
marketing you will use dont only think about
software but also hardware. If the target
audience uses a certain type of device you need a
presence on that kind of device as well. Also
gather as much feedback from existing customers
as you can, as theres no better way to build
trust and engage them on a personal level.
15-Chris Brogan, Chief Executive Officer of Owner
Media Group
- Marketers need to build digital
relationships and reputation before closing a
sale.
16For more information,
- Visit our site smbelal.com
17THANKS FOR WATCHING!
- Does anyone have any questions?
- Please contact
- hello_at_smbelal.com
- smbelal.com