what is meant Digital Marketing & types of Digital Marketing

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DIGITAL MARKETING
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What is Digital marketing?

• in simple terms Digital Marketing is a method of
  promoting and advertising of products or services
  online by making use of internet.

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Types of Digital marketing

• There are many different types of digital
  marketing strategies by using which we can
  increase business/sales, following are various
  types of digital marketing
• Seo (search engine optimization)
• Sem (search engine marketing)
• Smo (social media optimization)
• Smm (social media marketing)
• E-mail marketing
• Content marketing

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SEARCH ENGINE OPTIMIZATION(SEO)
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SEO (SEARCH ENGINE OPTIMIZATION)

• SEO IS A TECHNIQUE/PRACTISE TO BRING WEBSITE ON
  THE TOP OF SERP PAGE FOR THE PARTICULAR KEYWORD
  SEARCHED BY THE USER
• SEO CAN BE IMPLEMENTED AS
• On-PAGE OPTIMIZATION
• OFF-PAGE OPTIMIZATION
• SERVER OPTIMIZATION

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ON-PAGE OPTIMIZATION

• Title
• Description
• bold and italic
• Image with alt
• Filename
• first line of the para
• Links
• H1 to H6 headings

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OFF-PAGE OPTIMIZATION

• Directory submission
• Blog commenting
• Social bookmarking
• Document submission
• Article submission
• Forum posting
• Classified posting

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Off-page optimization

• Image submission
• Video submission
• Web 2.0
• Infographic submission
• Google my business
• Q a/ quora
• Business reviews

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Server optimization

• Robot.txt
• Xml sitemap
• Canonical link
• 301 302 Redirect

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SEARCH ENGINE MARKETING(SEM)
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Sem (search engine marketing)

• Search engine marketing is the process of gaining
  traffic and visibility from search engines
  through paid campaigns
• Search engine marketing (SEM) is a
  digital marketing strategy used to increase the
  visibility of a website in search engine results
  pages (SERPs) through paid campaigns

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Google ads structure
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SOCIAL MEDIA OPTIMIZATION(smo)
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(smo) Social media optimization

• Social media optimization (SMO) is the use of
  social media networks to
  manage and grow an organizations
  message and online presence.
• As a digital marketing strategy, social media
  optimization can be used to increase awareness of
  new products and services, connect with
  customers, and relieve potential damaging news.

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social media marketing(smm)
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(smm) Social media marketing

• Social media marketing is the use of social media
  platforms to connect with your audience to build
  your brand, increase sales, and drive website
  traffic. 
• Social media marketing (SMM) refers to techniques
  that target social networks and applications to
  spread brand awareness or promote particular
  products. Social media marketing campaigns
  usually center around Establishing a social
  media presence on major platforms.

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importance of smm

• Increase brand awareness
• Increase traffic
• Improve search engine ranking
• High conversion rate
• Improve brand loyalty
• Cost effective

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E-mail marketing
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E-mail marketing

• Email marketing is the highly effective digital
  marketing strategy of sending emails to prospects
  and customers. Effective marketing emails convert
  prospects into customers, and turn one-time
  buyers into loyal, raving fans.
• Email marketing is a form of direct marketing that
  uses email to promote your business's products
  or services. It can help make your customers
  aware of your latest items or offers. It can also
  play a pivotal role in teaching folks about your
  brand or keeping them engaged between purchases.

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advantages of e-mail marketing

• Cost effective
• Reach a global audience
• Easy to share
• Easy to measure
• Drive revenue
• Real time marketing

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Dis-advantages of e-mail marketing

• Spam
• Undelivered e-mails
• Design problems
• Size issues
• Resources skills

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Thank-you
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