Digital Marketing Training Classes in Pune | Best Digital Marketing Course in Kondhwa Khurd, pune | Step in Digita

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Overview
The promotion of products or brands via Digital
media

• Search Engine Marketing
• Social Media Marketing
• Search Engine Optimization
• E-Commerce Marketing
• Display Advertisement
• E mail Marketing
• Mobile Marketing etc.

Digital Media
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Reach online Media
Fast Promotion
Reach online Media
At very low cost
Target Specific Audience
Measurable Results
Large Audience
Brand Reputations
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Digital Marketing Consultant
SEO Executives
Social Media Manager
PPC Expert
Brand Manager (MBA Grad.)
Build Your Own Business
Job Available in All Industry
New Startups
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Who can Learn ?
Students From Any Field
Job Seeker
Entrepreneurs
Graduates from any discipline
Business Professionals
MBA, Engineers, etc.
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Course Content
Google Advertisement
YouTube Advertisement
Social Media Advertisement
Search Engine Optimization
Google Analytics
ORM
Email Marketing
Affiliate Marketing
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Digital Marketing Certificate
YouTube Advertisement
AdWords Fundamental
Display Advertisement
Search Advertisement
Google Analytics
Shopping Advertisement
Facebook Certification
Mobile Advertisement
Digital Sales
Mobile Sites
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• Google is Largest Search Engine in the world.
• Out of Total user 77.78 user uses google search
  engine.
• Google AdWords is advertising tool use by google.
• Out of Total Revenue 89 of revenue is generated
  by AdWords.
• AdWords divides various aspects in various
  modules.

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AdWords Modules
Search Advertisement
Display Advertisement
Shopping Advertisement
App Advertising
Digital sales Advertisement
Mobile Advertisement
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Search Advertisement

• In Digital Marketing  search advertising is a
  method of placing online advertisements on web
  pages that show results from search
  engine queries.

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Display Advertisement

• Display advertising is advertising on websites.
  It includes many different formats and contains
  items such as text, images, flash, video, and
  audio.
• The main purpose of display advertising is to
  deliver general advertisements and brand messages
  to site visitors

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Shopping Advertisement

• Google Shopping Ads are useful for sales of
  Products on online media.
• It will create attractive ads with price, images,
  text which will crate more impressive ads.

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App Advertisement

• This type of advertisement is used for app
  installments.
• Apps will be appear on other Apps, Ads of App
  will be shown on Play store, Banner etc.

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Mobile Advertisement

• This Types of ads will appear on full browsing
  mobile .
• Mobile Advertisement is consist of various forms
  of ads which will be appear on mobile devices.

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Digital Sales

• This type of module is useful for advertisement
  of sales product.
• The Digital Sales exam is designed to test your
  knowledge of online advertising basic concepts
  and sales skills.

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YouTube Ads

• Various types of video ads will be appear on
  google search.
• It will be beneficial to create attractive video
  ads and show that
• to interested user.

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Facebook
Instagram
Twitter
Linked in
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Facebook Ads

• Facebook is largest most Favorite Social media
  in the world.
• It is most preferable network for business
  promotion in lowest rate.
• Facebook Sponsored ads will be appear as per the
  user recent activity.
• We can target ads as per location, interest, age,
  gender etc.

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Instagram Ads

• Instagram is a mobile, desktop,
  and Internet-based photo-sharing application and
  service that allows users to share pictures and
  videos either publicly, or privately to
  pre-approved followers.

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Linked In Ads

• Linked In is a business- and employment-oriented s
  ocial networking service that operates
  via websites and mobile apps. 
• Linked is mostly prefer for Professional
  connections, Job Seeking, New Clients, Old
  Clients Engagement, B2B Network etc.

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Twitter Ads

• Twitter is an online news and social
  networking service where users post and interact
  with messages, known as "tweets." 
• It is useful for personal branding and
  awareness.
• Powerful tool for spreading and obtaining news
  information.

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• Search engine optimization (SEO) is the process
  of Boosting the online visibility of a website or
  a web page in a web search engine's unpaid
  results.
• SEO may target different kinds of search,
  including Text Search image search, video
  search, academic search, news search, and
  industry-specific vertical search engines.

On Page
Types
OFF Page
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On Page SEO

• On page optimization refers to all measures that
  can be taken directly within the website in order
  to improve its position in the search rankings.
• In On page optimization we need to define header
  tags, meta keywords, and a website that is easy
  to crawl for search engine spiders. 

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OFF Page SEO

• Off page optimization refers to all the measures
  that can be taken outside of the actual website
  in order to improve its position in search
  rankings.
• Off page SEO is consist of various factors for
  improving website ranking for ex.
• Articles writing, bookmarking, web directory
  submissions, local business listings etc.

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Google Analytics

• Google Analytics is a free Web analytics service
  that provides statistics and basic analytical
  tools for search engine optimization (SEO) and
  marketing purposes. 
• Google analytics enables website owners to
  analyze their visitors, with the objective of
  interpreting and optimizing websites
  performance. 

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ORM

• Online reputation management (ORM) is the
  practice of crafting strategies that shape or
  influence the public perception of an
  organization, individual or other entity on the
  Internet.
• It helps you in increasing the visibility of your
  website, in building up the brand equity, and
  induces positivity in the market. 

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Email Marketing

• Email marketing is the act of sending
  a commercial message, typically to a group of
  people, using email.
• In its broadest sense, every email sent to a
  potential or current customer could be considered
  email marketing.
• It usually involves using email to
  send advertisements, request business, or solicit
  sales or donations, and is meant to
  build loyalty, trust, or brand awareness.

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Affiliate marketing

• Affiliate marketing is one of the oldest forms of
  marketing wherein you refer someone to any online
  product and when that person buys the product
  based on your recommendation, you receive a
  commission.

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Special Job Zone
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