What are the 6 Types of Digital Marketing Techniques? - PowerPoint PPT Presentation

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What are the 6 Types of Digital Marketing Techniques?

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Types of digital marketing SEO – Search Engine Optimization PPC Management Services All Social Media Marketing Services Etc – PowerPoint PPT presentation

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Title: What are the 6 Types of Digital Marketing Techniques?


1
  • What are the 6 types of Digital Marketing?
  • Digital marketing also known as Internet
    Marketing where we do marketing via internet and
    online technologies such as desktop computers,
    mobile phones and other digital media and
    platforms to promote products and services. The
    benefit that it works better, more accurately,
    and more efficiently than traditional marketing,
    digital marketing help to Promotion of Brands to
    Connect with Potential Customers Using the
    Internet and Other Forms of Digital Communication
    it also save the money, time and resources.
    There are several Digital Marketing Services like
    (SEO) Search Engine Marketing, Social Media
    Marketing, Content Marketing, Email Marketing,
    (PPC) Pay Per Click Marketing, Affiliate
    Marketing.
  • Pay-per click marketing (PPC) Pay per click is a
    Digital marketing its also known as PPC Where
    advertisers pay a fee each time one of their ads
    is clicked. Search engine advertising is one of
    the most popular forms of PPC. It allows
    advertisers to bid for ad placement in a search
    engines sponsored links when someone searches
    on a keyword that is related to their business
    offering. For example, if we bid on the keyword
    PPC software, our ad might show up in the very
    top spot on the Google results page. Google Ads
    one of the most popular PPC marketing platform
    where we can run different types Ads like search
    ad, video ad, display an Etc. The keywords and
    match types you choose determine how frequently
    your PPC ads show. While many aspects influence
    the performance of your PPC advertising campaign,
    you may achieve a lot by concentrating on the
    following
  • Keyword Relevancy
  • Landing page
  • Quality score
  • Creativity
  • SEO The term "search engine optimization" refers
    to the process of improving a website's ranking
    on search, it's the process of optimizing your
    website to make it more visible when people use
    Google, Bing, and other search engines to look
    for items or services linked to your
  • company. The higher your sites' exposure in
    search results, the more likely you are to draw
    attention and new consumers.
  • There are two types of SEO on-page off-page
  • On-page SEO is tied in with building content to
    work on your rankings. This comes down to
    consolidating catchphrases into your pages and
    content, composing excellent substance
    routinely, ensuring your metatags and titles are
    keyword-rich and well-written, among other
    factors.
  • Off-page SEO is simply the improvement occurring
    off of your site itself, for example, acquiring
    backlinks. This piece of the situation includes
    building connections and making content
    individuals need to share. However it takes a ton
    of legwork, it's indispensable to SEO
    achievement.
  • SEO Strategies Black Hat vs. White Hat

2
  • White hat SEO technique refers the increasing the
    ranking on Google SERP organically under the
    Google SEO algorithm or Without Breaking the
    Rules.
  • Use relevant Content.
  • Relevant links Reference.
  • Standard - Compliant html.
  • Meta tags that are keyword-rich and descriptive.
  • Making your website simple to use.
  • Black hat SEO completely opposite to white hat
    SEO, on the other hand, incorporate buying links
    or utilizing tricky shrouding strategies. Any
    strategies that are thought of as underhanded or
    hurtful for customers would qualify as Black
    Hat. Black Hat strategies are incredibly unsafe
    and, as Google's calculations develop, less and
    more averse to work.
  • Invisible Text Keyword stuffing.
  • Cloaking redirecting to user on other page or
    site.
  • Links from Sites with non-relevant content.
  • Content duplicity.
  • Content Marketing Content Marketing Is One of
    the Best and Important Part of Digital Marketing
    Where Content Marketing services is a Marketing
    Strategy Used to Attract, Engage, And Reach the
    Targeted Audience by Creating and Sharing
    Relevant Articles, Videos, Podcasts, And Other
    Media. Consistent usage of content marketing
    builds and maintains relationships with
    potential and current customers.
  • Email marketing The act of sending a commercial
    message via email, usually to a group of people,
    is known as email marketing. The idea behind
    email marketing is simple you send a promotional
    message to your prospect and hope that they click
    on it. The execution, on the other hand, is far
    more difficult. First and foremost, be certain
    that your emails are wanted. This entails having
    an opt-in list that complies with the following
    criteria
  • Individualizes the material in the body as well
    as the subject line.
  • Indicates the type of emails the subscriber will
    receive.

3
In toady world social media marketing is gift
where we can easily reach audience at large level
with less investment. Social media is platform
where people easily connect each other. There
several social media platforms available like
Facebook, Twitter, and Instagram, with LinkedIn
and YouTube not far behind. Its most popular
medium for B2C marketers through social media
marketing we can do brand awareness, launching
new product/services at vast level. 6.
Affiliating marketing In digital marketing it is
most underrated marketing, Affiliate marketing
allows anyone to earn money by advertising the
products and services of others. You might be
the promoter or a company that collaborates with
the promoter, but the process is the same in
both cases. It operates on a revenue-sharing
basis. If you're an affiliate, you'll get paid
every time someone buys the product you're
promoting. You pay the affiliate for every sale
they assist you make if you're the merchant.
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