Creating An SEO-Friendly URL Structure – 10 Easy Tips - Jain Technosoft

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Did you know that a website URL structure can
help you fetch more clicks? Yes, if created
properly, keeping SEO aspects in mind, your URL
alone can help bring in a significant number of
clicks!
Consider how you would search online. You would
first type in whatever you wish to search for
into the search bar of the search engine. When
you get a list of relevant results, youre then
likely to first read the title tags of the
listings, and then youll consciously or
sub-consciously look at the URL. When you think a
particular title tag and URL seem to be one that
can answer your query, youll then click on the
listing. Moreover, youre likely to only go
through the first three to five listings first.
So, this makes it clear that having a good URL
structure can help you gain attention and if
you create it keeping SEO aspects in mind,
youre likely to rank higher, meaning even more
exposure! But, how do you do that? If you think
its pretty easy to decide on a URL, remember,
your URL can create a lot of trouble if done
wrong! Google has lots of ranking factors, out
of which some important ones related to the URL
include the length of the URL, the path of the
URL, and the inclusion of the keyword in
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the URL. Considering all of this and more, here
are 10 easy tips that can help you create
perfectly SEO-friendly URLs. Tip 1 Match your
URL to the page title As we mentioned above, a
user first goes through the title tags as soon as
relevant listings pop up after entering a
search. And, Web pages generally have their page
title same as their title tag. This is why it is
better if your URL is consistent with your page
title, so that your page can gain better rankings
in SERPs. The best way to do this is by creating
a permalink that summarizes the topic of the
page. Tip 2 Keep your URL short and simple Its
always better to keep your URL as short as
possible, and easy to understand. Even though
your page title may be long, try keeping the URL
coordinated, yet a little shorter. Thats
because long URLs may confuse the web crawlers as
to what the page is about. So, you must
eliminate all possible unnecessary words, thus
the possibilities of misunderstanding the intent
of the page too. Keep it short, simple, and
easy-to-read. Tip 3 Remove unnecessary
clutter This tip goes along with the preceding
one. In order to keep the URL short and simple,
you need to remove all unnecessary clutter, which
includes needless words, stop words,
punctuations, special characters, etc. All such
unnecessary elements can distract web crawlers,
thus impacting your ranking on SERPs. Tip 4
Replace underscores with hyphens Youll have
multiple words in your URL, which need to be
separated not with a space, but instead with the
help of a certain element. The two best
separation elements include hyphens and
underscores. If you think you can use any of the
two to separate your words, let us tell you that
Google doesnt treat hyphens and underscores as
the same, when indexing URLs. The search engine
giant views the hyphen as a word separator that
improves URL comprehensibility, while it treats
an underscore like a word joiner. With this
understanding, its obvious that using hyphens
is better than using underscores to separate your
words, isnt it? Tip 5 Use lowercase alphabets
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Try reading a sentence with all capital
alphabets, and then read the same sentence with
lowercase letters. Which of the two is easier to
read? Certainly, the latter. This is the reason
you must always use lowercase alphabets in your
URL to make it easily readable. Tip 6 Never
include dates Having a date included in the URL
not only makes it longer, but also makes it look
ugly, that too, with no special need. Why include
a date in the URL then? Moreover, if you include
a date in your URL, itll make it problematic in
updating your content. Whenever you want to
update your content in the future, the date in
the URL will contradict your actions. Yes, you
could certainly 301 redirect your page to a new
URL, but why even take the pains to do that!?
Isnt it better you just eliminate the date
altogether? Tip 7 Choose HTTPS over HTTP The
extra S in HTTPS in itself clear states that it
stands for Security. There should be no reason
you should argue why you should opt for HTTPS
then. Cyber crime and identity threat pose
serious threats to internet users, if they arent
using a secure connection. With the exponential
rise in the monetary damage caused by
cyber-attacks, it is always better to use HTTPS
instead of HTTP. The website data with HTTPS is
encrypted, and thus, secure. Along with ensuring
user security, HTTPS is also a ranking factor
and all you have to do is get an SSL certificate
for your website. Tip 8 Avoid dynamic
URLs Viewing from an SEO standpoint, it is always
better to leave out dynamic URLs, unless really
very important. Thats because they can cause
trouble as they make the URL longer, ugly, and
difficult to read. This will not only decrease
your organic CTR, but will also have your URL to
get truncated in search results. Tip 9 Use
canonical tags appropriately Canonical tags can
help search engines know about the originality of
the page to avoid duplicate content related
problems later. They inform search engines about
which URL should be used to rank in SERPs. Tip 10
Make an XML sitemap
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An XML sitemap can help web crawlers by proving
to be a rundown of your sites URLs that you
submit to them. Thus, web crawlers can use it as
a source of perspective when picking canonical
URLs on your webpage, while also making it
easier for search engines to discover your
website pages all the more effectively. So, you
may have thought that creating a URL is a very
easy task, but how do you think about it now!?
You can clearly see how precarious the procedure
of URL structuring is. It is important to appeal
both web indexes and human users thus requiring
a more specialized perspective, for which you can
take assistance from professionals offering SEO
services in India, who can help you with every
possible SEO aspect for your website, other than
your URLs too! For more information, visit
https//www.jaintechnosoft.com/