How To Rank When You Don’t Have A Physical Business Location - Jain Technosoft - PowerPoint PPT Presentation

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How To Rank When You Don’t Have A Physical Business Location - Jain Technosoft


If you’ve shifted your business to work from home, or online, due to the pandemic, you’d be wondering how you’d rank your business on Google now! You may hire the best SEO services in India to help, or use these tips. – PowerPoint PPT presentation

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Title: How To Rank When You Don’t Have A Physical Business Location - Jain Technosoft

How To Rank When You Dont Have A Physical
Business Location? - Jain Technosoft With the
pandemic having spread its reach across every
nook and corner of the world, people have
gradually shifted to more work- from-home
activities. People are doing their jobs from
home others have taken their business online.
While employees have not much to worry about,
there are these entrepreneurs who have gone
online, with no physical business location, and
are now wondering how they should be doing local
Is local SEO possible? If youve lost hope, the
good news is that there are local marketing
possibilities for almost every business type,
even for those without a physical location.
However, there should be a pathway to follow,
which is decided upon how the brand operates. So,
whats your business type Service Area
Business, home-based business, or virtual
  • Service Area Business Home services like
    housekeeping, plumbing, electrical services,
    etc. fall under this category, which
  • may not have a physical address, but requires to
    serve nearby customers at their location.
  • Home-based business For a home-based business,
    the physical location is certainly your home
    but the services you provide may be either
    bringing your customers to your location, or you
    going to offer the same to their location.
    However, your address is certainly your home,
    and not a perfect commercial address.
  • Virtual business Virtual business is when
    youre conducting your business through phone,
    internet, and other remote means just like an
    eCommerce business. This is when no customer will
    need to come to your location they just contact
    you through remote methodologies and you have
    their products delivered to their place. This
    way you can reach not only your own locality, but
    other areas and cities too.
  • Local SEO for Service Area Businesses
  • Google updated its guidelines this year to create
    more favourable scenarios for Service Area
    Businesses. Theres a lot that goes into
    understanding the guidelines, but well list some
    of the most important points for you here.
  • First, you must make in-person contact of some
    kind with your customers to be eligible for a
    Google My Business listing (obviously, keeping
    in mind the social distancing factor while were
    living amidst the pandemic).

  • Second, you need to provide an address to Google,
    whether it is your home address, warehouse
    location, or any other facility.
  • You may not want customers to visit them, but
    Google needs to know and the search engine
    certainly gives you the option to hide your
    address from the public.
  • You need to enter the postal codes or cities to
    show where you serve but these places must not
    exceed more than two hours of driving distance
    from where your business is based.
  • If you want to cater to further areas, you can
    have more than one listing, provided there are
    separately staffed locations for such situations
    with non-overlapping service areas. And, youd
    want to have separate phone numbers for every
  • Local SEO for home-based businesses
  • Because home-based businesses may require certain
    customers to visit their location, you need to
    list a location here that is visible to the
    public, unlike in the case of Service Area
    Businesses. For such businesses, theyll have to
    market themselves just like a brick-and-mortar
    business would do.
  • Youll need to put up operational hours so that
    customers know when they can approach you, and
    when not.
  • When your business never requires customers to
    visit you instead you visit them at their
    place, you need to hide your address from the
    public. But, you need to put up your address and
    a service area only for Google to know.

Local SEO for virtual businesses A virtual
business is generally ineligible for a Google My
Business listing because theres no physical
address and you offer zero in- person service.
So, youll have to instead compete for organic
rankings with the content you publish and the
links you earn to boost the Page Authority of
the content. You can also compete for
Google Ads
paid visibility via
commit-these-deadly-google-ads-mistakes) with
location targeting in areas that are important
to you. We think youll need to hire the best
SEO services in India to help you here. Note
One exception for a virtual business is that you
may qualify for a Google My Business listing,
provided you have a staffed headquarter that
needs to be found, not by customers, but by
associates like B2B partners. What you should
never do! Whether you are a service area
business, home-based business, or virtual
business, there are certain things that not any
business should do. So now that you know what
you have to do, depending upon your business
type, lets also help you know what you dont
have to do, irrespective of the business type
youre conducting. ? Never set up PO Boxes or
unstaffed virtual offices to fake your
location. ? Never set up listings for vacation
homes, empty properties, or sample homes. ?
Never set up locations via the houses of friends,
relatives, or staff to fake multiple locations. ?
Last but not the least, never ever engage in
violating any of Googles guidelines!
There! Youre now ready to come up with a
strategy for the local SEO of your business.
Heres wishing you All the best for an upbeat
future of your business! For more Information
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