Adding Lead Generation Processes To Your Link Building Strategy - Jain Technosoft

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Adding Lead Generation Processes To Your Link
Building Strategy - Jain Technosoft Links are an
important part of every online business, but as
much as they are important, they are equally
harder to get. Thats why you need an effective
link building strategy.
When considering a customer purchase cycle, you
must understand that there are eight touchpoints
before a customer finally makes a purchase. You
need to focus on each touchpoint, to understand
what drives a customer to buy a product, rather
than focusing only on the sales. You thus need
to focus on what bridges the gap between a
stranger and a buyer. This brings in the lead
that is actually a prospective buyer or future
customer. Once a stranger becomes a lead, it
becomes easier to reach out to them through
emails, Facebook remarketing, and on-site
personalization. Now, youll ask, what this has
to do with link building. Well, in link
building, one needs links, just like one needs
sales in marketing. Theres no lead generation
in link building its either link or no- link
reporting and, this is where the process is
broken. Every
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blogger, publisher, and editor needs several
touchpoints in link building, something beyond a
simple email. Once the lead generation process is
applied to link building, there could be much
better results, which will keep growing more
leads. Heres how you can add lead generation
processes to your link building
strategy. Teamwork of content and outreach
teams First, you need to know what exactly you
want to achieve, before you start developing a
strategy. But generally, what happens is that,
the content team creates content, while the
outreach team reaches out to website owners who
are likely to be interested in the content.
Here, both the team are working, but they are
doing so in isolation. But what should happen
instead is, the outreach team must show the
content team what is attracting links on a
specific topic, with the help of examples from
prospects, current and upcoming trends, and
previous outreach campaign data. Then, the
content team must create content keeping all
these considerations in mind. At this point,
both the teams may involve linking leads in the
actual content creation. The outreach team
should then deliver this optimized content. Lead
nurturing processes Next comes lead nurturing
process. You need to keep reaching our to your
leads to remind them of your assets, so that they
warm up and come closer to making a purchase.
For this, you may use some outreach tools like
Link Hunter or Pitchbox, or you may go further
by using a solid customer relationship management
approach, which may include creating a detailed
profile for each lead, and reaching out to them
on social media.
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Reaching out to your ideal customers You need to
identify the company that will make your ideal
customer, and research on how to best onboard it.
Emailing the authors of big publications with a
request to link to your content may not be
enough. You may need to use tools like LinkedIn,
Twitter bio search, and a websites About Us
page. Diversifying your touchpoints An email is
yet a very effective link building outreach
method, but you may also use other tools like
Twitter follow, a DM, a LinkedIn message, or
even a comment on ones personal website. You
could also add a contact to a Twitter list so
that Twitter notifies them, or you could tag
them on social media. Diversifying your
assets With diverse touchpoints, you also need to
diversify your assets. You must give your
linking leads something valuable to include in
their article, if you want your outreach to be
more effective. You must also provide your
outreach and content teams with tools that can
help them to handle the creation of content, such
as Google Docs (for ebooks and whitepapers),
Surveys (for statistics), Invideo (for videos),
etc. Optimizing your landing page Last but not
the least, you must have an optimized landing
page (https//www.jaintechnosoft.com/blog/building
- effective-landing-pages-5-easy-tips). For
instance, your page needs to be ad-free, and you
must have CTAs that target your linking leads.
There is a lot more that you can do to optimize
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your pages and other tactics, which can be made
easier with the help of professional SEO
services in India hired. Up your link building
game with these simple, yet effective tactics.
Adopt more diverse outreaching methods to acquire
great links to your website. For more
Information https//www.jaintechnosoft.com/