How To Use Digital PR To Boost SEO - Jain Technosoft

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How To Use Digital PR To Boost SEO? - Jain
Technosoft

• In todays internet-driven world, digital public
  relations, or digital PR, is extremely
  beneficial for every company, by spreading the
  word in a manner which ensures that it reaches as
  many people as possible. The digital version of
  traditional PR works in tandem with several
  digital marketing channels to maximize reach. It
  is a well-planned strategy that can help brands i
  ncrease their awareness by using various online
  methods like SEO, content marketing
  (https//www.jaintechnosoft.com/blog/proven-

content-marketing-effective-approach),
etc. By
advertising a brand using established names,
credibility is gained, which has people to
automatically trust the brand more, and consider
using its products/services. All in all, digital
PR is about exploring different avenues that can
help create a good reliant image of the brand in
the eyes of the target audience.
How to use Digital PR to boost SEO? When a
companys name is linked to by trusted websites,
Google automatically trusts that website too,
leading it to rank higher,
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and thus get more traffic. In short, good digital
PR can influence SEO and improve rankings to a
good extent. And, heres how you can reap the
benefits of digital PR. By working on brand
recognition Being an established brand can
certainly help rank higher in SERPs. You can have
your brand earn recognition by getting yourself
published on third-party sites, so that you are
considered as a trusted and credible brand.
Also, getting mentions on websites and social
media platforms can have Google take notice of
you, thus improving your ranking. By managing
your reputation Earning a good reputation is
difficult, but its of no use if you cant
maintain the reputation well. And for that, you
must ensure that you put in efforts so that you
gain positive reviews about your
products/services thus encouraging trust within
people. With a good digital PR, you can thus
build a strong and dependable reputation in the
eyes of your potential customers which helps
improving SEO. By getting more links With a
good digital PR, good backlinks can be earned
from websites that are influential and
trustworthy, which can influence Google
rankings. By providing social proof If you
have your brands name published or mentioned on
some valuable websites or digital platforms,
your audience will know that such well-known
names have featured your brand, which will have
them more likely to buy from you.
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By publishing press releases You should have
press releases that are newsworthy and
engrossing, and should have released to only
those whom that specific content is relevant to.
You can also use targeted newswires and have
your press releases published there to reach
your target audience. With the above few tips
and tactics, you can certainly improve your
digital PR strategy that can boost your SEO
performance so that Google can recognize your
brand and rank it higher. Digital PR and SEO are
thus interconnected, and directly affect each
other. Optimizing one strategy to improve the
performance of the other can help increase your
customer base and for which you can always hire
professional digital marketing experts in India
to help. For more Information
https//www.jaintechnosoft.com/