Using Marketing Segmentation To Craft Personalized User Experiences - Jain Technosoft

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Using Marketing Segmentation To Craft
Personalized User Experiences - Jain Technosoft
Personalization is the latest trend. Nobody today
wants to be a part of the crowd each one wants
to stand out. And, this is what calls for
personalization. Personalization helps obtain
products that are specifically tailored for an
individual, depending upon his choices and
preferences to suit his tastes. Brands, realizing
the importance of this trend, have started
coming up with services that can help
personalize products for their buyers, to provide
them with a great customer experience. But, a
great personalized customer experience is
impossible without a proper market segmentation
in place.
What is marketing segmentation? Marketing
segmentation, as the name itself says, is the
segmentation of the market, meaning that the
market is classified into various groups, based
on certain common characteristics. Generally,
marketing segmentation has four key approaches to
divide a brands target markets into smaller,
defined groups.
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• Demographic segmentation This is the most basic
  generalizes type of segmentation that divides
  people into
• groups based on their age, gender, income,
  location, ethnicity, or occupation.
• Geographic segmentation This divides people
  based on where they live, considering features
  like the country, zip codes, urban/rural,
  climate, cultural influence, religional
  influence, etc.
• Psychographic segmentation This divides people
  into groups based on their lifestyles,
  interests, and attitudes, which gives marketers
  more profound insight into the users, helping to
  create better relevant content and experiences.
• Behavioural segmentation This divides customers
  based on their activities the way they
  interact with a company, and the way they take
  towards their purchase decisions.
• How can marketing segmentation help?
• Marketing segmentation can teach you invaluable
  lessons about your existing customers, giving
  you an insight into where to grow, and how to
  focus your marketing resources for the best
  outcomes. Thats because marketing segmentation
  takes an individualized experience-first
  approach to analyze the demographic, geographic,
  psychographic, and behavioural data of the
  customers. Using these insights, relevant brand
  interactions, relevant recommendations, and
  personalized messages can be crafted to
  eventually culminate in an overall positive brand
  experience.

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Using marketing segmentation into the designing
strategy Now that you know the different types of
segmentation, and why such segmentation is
important, the next step is using it into your
own deigning strategy.

• Analyzing your customers The first step is to
  understand your customers their interests,
  their thoughts, their intentions, their
  locations, their lifestyles, etc.
• Asking for feedback You can delve further by
  sending customers surveys to fill in their
  inputs, which will help you know more about
  them.
• Dive into analytics Look out for how customers
  interact with your website the best performing
  pages, the drop-offs (https//www.jaintechnosoft.
  com/blog/what-could- lead-to-visitors-abandoning-
  your-site), the active pages, etc. This will
  help you gain a clearer understanding of what is
  working, and what needs to be worked upon.
• Look out for trends You always need to be
  updated with the latest trends. There could be a
  particular product category that is getting a
  lot of attention, which will help you understand
  if you need to create a specific separate
  segment for the category.
• Talk to your sales department Your sales
  department is what can best help you know about
  what is selling, and how customers are
  interacting. They can help you know what is
  working and where things are going bad, which
  will help you create segments aligned with who
  your customers are.

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There! Youre now all set to use marketing
segmentation to craft delectable customer
journeys! So, use these timings and patterns to
craft consistent valuable journeys for your
customers with a customized website (https//www.
jaintechnosoft.com/blog/how-to- target-individual-
users-by-customizing-your-website), full of
positive brand interactions that can instigate
brand loyalty. And, for everything kind of
assistance, you can always count on professional
digital marketing experts in India to help with
their amazing skills and expertise. For more
Information https//www.jaintechnosoft.com/