Do Not Commit These Deadly Google Ads Mistakes - Jain Technosoft

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Do Not Commit These Deadly Google Ads Mistakes!
- Jain Technosoft
We are always aiming to gain the maximum benefit
from our marketing efforts and the best way to
do so is by using Google Ads pay per click ads,
which can help drive targeted traffic to your
landing pages. More clicks means more visitors
more visitors means more leads more leads means
more customers and more customers means more
business. However, this is possible only if you
do things the right way, by avoiding every kind
of possible mistake. So, here are the most
common mistakes that you must avoid if you want
more business.
Mistake 1 Not using the right keyword
matches We all know how much keywords are
important. And, when we speak of keywords, we
also want to choose the right keyword matches
broad match, phrase match, or exact match. You
need to know which one to use from the three.
Broad match keywords have
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a lot of potential as your ads will show
regardless of what the prospect intends to do.
Phrase match keywords should be used when there
is a specific phrase of keywords that you are
sure will be put in. Similarly, exact match
keywords mean the one exact keyword that you
want your ad to be published for. Comparing all
the three, it is exact match keywords that
converts the best, but the number of average
monthly keyword searches is greatly reduced. So,
each type has its own pros and cons, and you
need to identify what you particularly
want. Mistake 2 Not using negative
keywords Negative keywords can help exclude
search terms from your campaigns that are not
needed by you thus helping you focus on only
the keywords that matter to your customers,
resulting in better targeting, which brings a
better return on investment. Ignoring negative
keywords is one of the most common mistakes being
made. Make sure you dont do it too. Mistake 3
Not bidding on your own brand keywords You MUST
bid on your own brand name keywords to increase
conversions. When you are bidding on your own
brand, you are promoting your business and
reaching out to a wide array of social media
fans and customers. Imagine the amount of traffic
and conversions you can achieve!
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Mistake 4 No ad extensions Writing a compelling
ad is extremely difficult. Your ad should be
such that it has all the important information in
the most interesting manner that compels the
users to click onto it. Ad extensions can help
here. With ad extensions, you can use sitelinks,
location extensions, and call extensions to
enhance your ad, thus giving customers more
reasons to click your ads. Mistake 5 Not
understanding conversions Do you need boosted
revenue, or only a short-term profit? If you
need the former, you need to be able to track
both your profit margins and the conversions.
Understand how much you are expected to make,
and what conversion rate will get you there. And
for this, you need to have an estimated profit
margin so that you can set up a successful
Google Ads campaign. Mistake 6 Not knowing
your Customer Lifetime Value (CLV) You must know
the lifetime value of your customers its
important! You know the amount you are spending
on Ads to acquire just one customer! Thus, it is
important that you know how much money a
customer is expected to generate over the
lifetime of their engagement with your brand.
CLV and ROI are dependent on each other to grow
your revenue, and thus you business.
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So there! You have a list of the 6 most common
mistakes made while using Google Ads. Make sure
that you dont do any of these, or you will be
in for a toss! To be on the better side, you must
have Google Ads Management Services in India
hired to help manage your Google Ads problems,
and help your business grow better. For more
Information https//www.jaintechnosoft.com/