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Gaming Marketing Automation And Multiplayer Game Development

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Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation. – PowerPoint PPT presentation

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Title: Gaming Marketing Automation And Multiplayer Game Development


1
Omni-Channel DevelopmentMarketing Automation
Platform
2
Agenda
3
Current Trends in Gaming
4
The Gaming Devices Breakdown
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
5
Current Gaming Trends
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
6
Current Gaming Trends
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
7
Current Gaming Trends
Source https//fbinsights.files.wordpress.com/201
6/07/facebookiq_gaming_infographic_final.pdf
8
Use Cases in Gaming
9
User Acquisition
  • Allow users to invite friends from their
    phonebook for better competition
  • Social connect to add friends and share
    leaderboards across social media platforms
  • Allow hints, in-app items and other help in
    exchange of new users with in-app referrals
  • Get inspired from the topmost segment of your
    users and target similar people on Facebook

10
Engagement
  • Inspire the gamers to play more, win more and
    always stay on top in social leaderboards
  • Reward the players with incentives, tokens, or
    extra lives on completing any gaming event
  • Get them to compete with their friends by
    inviting them from social media platforms
  • Enable social sharing of all the moments,
    achievements or on completing any major event
  • Implement real-time in-app chat for superior
    engagement

11
Retention
  • Never lose the interest of your users by
    launching campaigns on all channels including
    push, email and in-app messages
  • Target the users who have uninstalled the game on
    Facebook with attractive offers to bring them
    back
  • Predict the propensity of the users to uninstall
    the game and send personalized notifications to
    re-engage them

12
Conversion
  • A/B test push notifications to experiment and
    track which variant drives better open rates
  • Grow your revenue with quick and easy
    implementation of in-app purchases
  • Diminish cart abandonments by sending right
    message at the right time to ensure consistent
    purchases

13
Predictive Marketing
  • Forecast the propensity of uninstalls and bring
    these users back with targeted campaigns
  • Gain insights on the levels/screens your users
    will get stuck and push relevant info to them
  • Taking behavioral attributes into account
    optimize and enhance games to drive better
    conversions and in-app purchases

14
ShepHertz App42 Platform Overview
15
Why ShepHertz
  • - One Stop solution
  • Omni-channel Platform Supports 18 Native
    Platforms
  • Big Data - Leverage Real time data generated by
    New age devices as well offline
  • Time To Market - Launch use cases in hours than
    in weeks
  • End-to-End Solution - Single provider which
    offers you all the services with committed SLAs
    and transparent/predictable pricing
  • API driven so existing investments does not get
    wasted.
  • Dependency of CMOs, Marketing Product Heads on
    Tech is removed
  • Expose protected resources as APIs To Partner
    Apps and systems
  • Deployment Model Public, Dedicated, Hybrid
    OnPremise

16
(No Transcript)
17
Continual Transformation Environment to build
Omni-Channel Apps
Launch Use Cases Campaigns on Omni-Channels
Mobile, Web, Social, IoT, Wearables, TV,
Kiosks/ATMs
Backend API Services
Gamification
Automation Actionable BigData
Integrate with other Apps by Exposing APIs
Big Data
App Behavior
Legacy Apps
Real Time
Offline
Transactional
External Apps
Unstructured
18
App42 Cloud API - Services
19
Actionable BigData- Everything you need to grow
your App
20
Verticals
21
Server Locations
22
ShepHertz App42 Platform Deep Dive
23
App42 Cloud Ecosystem
800 APIs 30 Cloud Services
Actionable BigData
Realtime Messaging System
API Management
IaaS Providers IBM, vCloud Air, AWS, Azure
Hybrid
Enterprise OnPremise
24
Real-time Actionable Analytics
25
App42 Actionable Analytics
26
App Engagement and Retention
e.g. - Trigger In-App Message if a User stays on
a page for more than 30 seconds
27
Behavioural Segmentation
e.g. - Users of Age 25 from New Jersey who
started the App today but did not make a purchase
Advanced Segmentation based on Multiple Events
and User Properties
28
Event Based Achievements
  • Create achievements based on certain events to
    increase user recognition and easy engagement
  • Assign badges as soon as users do those events
  • Get to be creative in the badge design and names

29
Session Event Tracking
APP SESSION
DROP-OFF POINTS
EXIT POINT
ENTRY POINT
Send information on DEALS
Send RECOMMENDATIONS
Send information on OFFER S
Engaging the user during these in-session drop
off points based on real-time analytics
(Enhancing in-app Personalization)
Engaging the user at the exit point based on his
current session activity
Engaging the user at the entry point (can be
based on past session)
30
Campaigns
  • Run Ad Campaigns
  • Set Real time In-App triggers to boost Conversion
  • Run Retention Campaigns
  • Schedule highly targeted Push Notifications
  • Run Chain Campaigns to progressively bring Users
    down the Sales Funnel

To run chain campaigns
  • Another Event
  • A/B Test
  • Custom Code
  • URL

31
Dashboard
  • Comprehensive Dashboard
  • Customizable
  • Daily Metrics Mails
  • Deep dive based on interest

32
Omni-Channel Dashboard
  • Real-time App Installs
  • Current Active Users
  • Average Session Time
  • Total current events

33
Web Push Notifications
  • Ability to Add Channels The greatest thing about
    triggering the opt-in box to the user to click on
    allow or block is that you can enable them to
    choose the channels they would like to subscribe
    to instead of opting for all the notifications.
  • User Segmentation In addition to enabling the
    users to choose channels, you can also segment
    them according to their demographics, behavior,
    activities, device type, etc. This further
    enhances your targeting and increases the
    conversion of your push messages up to 75.
  • Push Automation It is difficult to send out web
    push manually every time your user does any
    desired event. With the ability of marketing
    automation tools, you can create events that you
    consider are important and you may go ahead and
    create campaigns based on those events. 

34
Unified Notifications
  • Target customers based on User Behavior, Events
    Properties, Offline Data
  • Rich Notifications
  • Classification of users Predictive
  • Schedule
  • Campaign Based
  • Personalized
  • A/B Test
  • Geo Target/ Geo Fencing
  • Configure Badge Sound

35
Push Geo-Targeting Campaign Management
  • Push Campaign for Geo Targeting
  • Interactive map for selecting the users in a
    particular location
  • Select Country, State, City to send targeted push
  • Getting Geo location of various users and then
    segmenting them to send targeted Push messages
  • Campaigns can be built for automated targeting to
    the users on the specific geo locations

36
Push Geo-Fencing Campaign Management
  • Push Campaign for Geo Fencing
  • Interactive map to select the multiple Geo Fences
  • A fence can be as small as 50 meters (Close to
    SBI Banks or ATMs)
  • Users can be targeted based on following cases
  • Entering the fenced area
  • Exiting the fenced area
  • Dwelling inside the fenced area

37
Define Multi-level Segmentation
38
Insights Active Users (DAU, WAU, MAU) Set Goals
Get trigger mail
39
Insights - Funnel Analysis
  • Create user flows - track drop off points
    Target
  • Get accurate analysis of the screens where users
    mostly lose interest
  • Create specific campaigns to target them to move
    them further into the funnel for increased
    conversions

40
Insights - Cohort Analytics Retention Marketing
  • Track returning users with smart cohort analytics
  • Analyze the days having majority of non-returning
    users
  • Monitor the activities accordingly
  • Plan personalized campaigns to bring them before
    they churn

41
Insights Avg. Session
42
Insights Installs Un-Installs
43
Campaign Push, InApp, Survey, Social Post,
Email, Virality, Lead Generation
44
Campaign - Push
  • Event based rich push notifications (include
    HTML, images, sound and badges, videos)
  • Geo-target people with location based push
    notifications
  • Create unlimited geo-fences across the world and
    run campaigns on people entering, exiting or
    dwelling for sometime in the fence
  • Run experiments on your push notifications with
    A/B/n testing to try out different copies, CTAs
    and graphics to see which one works best

45
In-app referrals
  • Implement growth hack in-app referral campaigns
    without any coding effort
  • Choose among multiple sharing platforms
  • Target users based on different segments to boost
    user acquisition

46
On Demand Targeting
47
Effectiveness Compare Campaigns
48
Predictive Analytics
Supports Classification, Regression, Anomaly
Detection, Clustering
  • Features
  • Increase Conversion, reduce Churn
  • Define your Churn/Convert condition
  • Bucket your customers into High, Medium or Low
    likelihood of Churn/Conversion
  • Know your bucketed customers related activities
     
  • Know your bucketed customers related user
    attributes
  • Take preventive action on bucketed segments to
    reduce churn or increase conversion
  • Identify Problem Areas
  • Retain customer loyalty

Predict
Analyze
Target
  • Define your Churn/Convert condition
  •  Get the users likelihood of Churn or Convert
  •  Know the reason of Churn or Conversion by
    looking at similar customers related activities
  • Know the type of customers who are churning or
    converting by looking at similar customers
    attributes
  • Target the segments by taking appropriate actions
  • Send Push notifications, In-App Campaign or take
    other actions to reduce churn or increase
    conversion

49
Prediction Analysis
50
Remarketing - Facebook
Added to custom list based on in-app actions
User interacts with your app/web
Sees Remarketing ad on Facebook offering benefits
and suggestions
User leaves
Banner prompts that user to return to your app/web
Completes the activities or takes further actions
51
Remarketing
52
Thank You
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