Three Innovative Ways To Optimize Your Content Strategy For Generating Leads - Jain Technosoft

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Three Innovative Ways To Optimize Your Content
Strategy For Generating Leads - Jain
Technosoft Digital marketing is no longer
restricted to publishing regular blogs and
broadcasting them through brand-owned channels.
It has evolved far beyond that, and has shifted
to more multi-tasking ways, to impress the
customers in ways more than one. The content you
put up on your website or blogs is not limited to
only text anymore you have many ways to
incorporate content, such
videos
as graphics, infographics,
(https//www.jaintechnosoft.com/blog/the-perfect-
video-marketing-strategy-to-promote-videos-on-the
- internet), and animations. Lets bring forward
some content strategies that you must adopt in
todays corporate situation, in order to
generate as many leads as possible.
Optimizing for customer journeys Keywords are a
very important aspect of content creation. This
has been true for decades, and stands true even
today. But, this isnt enough! Instead of
targeting only keywords, you also need to
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target a customers buying journey and
experiences through the journey. Behind every
search query, there is a particular search
intent (https//www.jaintechnosoft.com/blog/under
standin g-search-intent-and-seo), that is, what
they are expecting when they see search results.
Targeting such search intent can prove to be an
incredibly powerful statistic, as it allows you
to target people who are already in the market
for what you are selling. But, another fact is
that customer buying journeys are becoming more
and more complicated and unpredictable. And for
this, you need to adopt an even more robust
approach. Hence, for every content you wish to
create, you need to identify the keywords your
target reader is likely to type into the search
box when looking for something your content is
answering or solving, and also understand what
may have brought the visitors there to search
for those specific queries. Once identified, you
can then create content that serves these
purposes in the best possible manner. Provide
directions that can match all possible scenarios
that may have brought the visitors to your site.
This is how you can create the most useful and
engaging content, by giving your visitors
exactly what they are looking for. Hooking up
opt-in forms to a customer relationship
management platform Opt-in forms are being used
to get lurkers to subscribe to an email list for
businesses to be able to build some type of
relationships with them, and probably convert
them into buyers later. Obviously, people are
less willing to give away their email addresses,
so as to not clutter up their inboxes with
marketing emails. So, along with this, you can
try out other ways too for your lead nurturing
process. For instance, you can hook up your
opt-in forms to a customer relationship
management platform, which
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can help organize your contacts and develop a
more comprehensive strategy of reaching out to
them. You can also use social media, like
Facebook retargeting, to reach out to your
content readers with personalized ads through the
platform. This method will also allow you to get
in touch with those people who did not subscribe
to your list through opt-in forms. Such methods
can help with multiple cross-channel marketing
opportunities to capture your content readers
attention across the Web. Monitoring and
re-evaluating your conversion funnel Changing the
way you evaluate your content effectiveness is a
must, if you want to better understand the
content that best matches customer journeys.
Google Analytics is the best tool that can help
you with this. Another option is Finteza, which
can help you to clearly see the pages that
funnel Web users into becoming leads and buyers.
To create a funnel, you need to simple select the
content URL and the desired actions youd like
your content readers to perform, such as filling
forms, subscribing, clicking, etc. Finteza can
show you how many users proceed to interact with
your site the way you have wished to. You can
slice your data into more detailed information
so as to develop customer personas and adjust
your page element to engage users better. You can
also include this evaluation into your monthly
website audit routine to ensure that it is
performed on a regular basis. This way, your
content and SEO strategies can be more integrated
and effective. There is no shortage of engagement
tools that can help diversify your content
strategies all you need is to use them right. A
content marketing strategy is ever-evolving, to
take advantage of which you can always hire a
professional to help you with all kinds of
advancing and evolving content marketing services
in India.
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For more Information https//www.jaintechnosoft.c
om/