Inbound Marketing

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Inbound Marketing
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S.No. Table Of Content
1 Introduction
2 Emergence of Inbound Methodology
3 Four stages of Inbound Methodology
4 Inbound Marketing Actions
5 Reasons Inbound Marketing is Necessary
6 How does inbound marketing work
7 How to implement inbound marketing
8 Channels Used for inbound marketing
9 Inbound vs. Outbound Why is inbound marketing better than outbound marketing?
10 Inbound Methodology
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Introduction

• Inbound marketing is an approach focused on
  attracting customers through content and
  interactions that are relevant and helpful. With
  inbound marketing, potential customers find you
  through channels like blogs, search engines, and
  social media. 

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Emergence of Inbound Marketing

• The idea behind the inbound marketing is to use
  marketing tactics that will try to earn the
  interest of the prospects and pull them to the
  company rather than trying to push the
  advertising message to them and wait for their
  reaction.

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Inbound Methodology

• The best way to turn strangers into customers and
  promoters of your business.

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Four Stages of the Inbound Methodology

• Content Creation Distribution
• Create targeted content that answers prospects'
  and customers' basic questions and needs, then
  share that content far and wide.
• Lifecycle Marketing
• Promoters dont just materialize out of thin
  air they start off as strangers, visitors,
  contacts, and customers. Specific marketing
  actions and tools help to transform those
  strangers into promoters.

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• Personalization
• Tailor your content to the wants and needs of the
  people who are viewing it. As you learn more
  about your leads over time, you can better
  personalize your messages to their specific
  needs.
• Multi-Channel
• Inbound marketing is multi-channel by nature
  because it approaches people where they are, in
  the channel where they want to interact with you.

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• Integration
• Content creation, publishing and analytics tools
  all work together like a well-oiled machine -
  allowing you to focus on publishing the right
  content in the right place at the right time.

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Inbound Marketing Actions

• 1. Attract

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• The first step in the inbound methodology is
  "Attract".
• Examples of important tools used to attract
  qualified customers to your website are
• a) Blogging
• b) Social Media Marketing
• c) Free E-Book
• d) Free Download
• e) Other Free Offer
• f) SEO

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• 2. Convert

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• Once youve attracted website visitors, the next
  step is to convert those visitors into leads by
  gathering their contact information.
• Some of the most important tools in converting
  visitors to leads include
• Forms. In order visitors should become leads,
  they must fill out a form and submit their
  information.
• Calls-to-Action. Calls-to-action are buttons or
  links that encourage your visitors to take
  action, like Download a Whitepaper or Attend a
  Webinar.

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• Landing Pages. When a website visitor clicks on a
  call-to-action, they should then be sent to a
  landing page.
• Contacts. Keep track of the leads you're
  converting in a centralized marketing database.

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• Close

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• Tools include
• CRM Customer Relationship Management (CRM)
  systems facilitate sales by making sure you have
  the right information at your fingertips to
  better engage with prospects across every
  channel.
• Closed-loop Reporting How do you know which
  marketing efforts are bringing in the best leads?
  Is your sales team effectively closing those best
  leads into customers? Integration with your CRM
  system allows you to analyze just how well your
  marketing and sales teams are playing together.

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• Email A series of emails focused on useful,
  relevant content can build trust with a prospect
  and help them become more ready to buy.
• Marketing Automation This process  refers
  to software platforms and technologies designed
  for marketing departments and organizations to
  more effectively market on multiple channels
  online (such as email, social media, websites,
  etc.) and automate repetitive tasks.

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• 4. Delight

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• Tools used to delight customers include
• Surveys The best way to figure out what your
  users want is by asking them. Use feedback and
  surveys to ensure youre providing customers with
  what theyre looking for.
• Smart Calls-to-Action These present different
  users with offers that change based on buyer
  persona and lifecycle stage.

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• Smart Text Provide your existing customers with
  remarkable content tailored according to their
  interests and challenges.
• Social Monitoring Keep track of the social
  conversations that matter to you most. Listen out
  for your customers questions, comments, likes,
  and dislikes and reach out to them with
  relevant content.

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Reasons Inbound Marketing is Necessary

• Marketing is cost-effective.
• It attracts more lead.
• 3. It enables you to track your results any
  time.
• 4. It helps you to continually improve your
  strategy.
• 5. Saves time

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How does inbound marketing work?

• Inbound Marketing uses leadership ,education and
  resources to help your buyers develop a
  relationship with your brand. The focus is on
  providing helpful information, offering useful
  tips.

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How do you implement an inbound marketing
strategy?

• Inbound marketing is all about strategy, so start
  by looking at your overall marketing strategy
  are you using advanced tools and software like
  marketing automation and data analytics? All of
  these things play a role in how well you can
  integrate an inbound marketing strategy into your
  overall marketing efforts.
• Start with Sales
• Inbound marketing is about building customer
  relationships, so talking to your sales team
  about what helps them connect with your buyers on
  an individual level will give you good insight
  into what you can do at scale to build a strong
  relationship with your customers.

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• Get Tech-Savvy
• Marketing automation manage more complex,
  multi-channel campaigns that inbound requires.
  Inbound marketing needs a robust marketing
  automation platform to help marketers keep up
  with the demands of content generation, and
  campaign management.

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• Go Digital
• Strong web and social media presence become very
  important here. 66 of B2B marketers rank
  LinkedIn as the most effective social media
  platform for their business.

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Why You Need Inbound Marketing to Survive

• Inbound marketing offers numerous benefits. When
  utilized effectively, it can
• Shape a brand preference and influence future
  purchases. 
• Generate social media shares and inbound links.
• Put customers in the drivers seat.
• Help fuel search engine optimization efforts.
• Increase brand awareness.
• Enable customers to engage with your brand at
  their point of need, 24/7.
• Generate quality leads.

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Channels Used for inbound marketing
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Inbound vs. Outbound Why is inbound marketing
better than outbound marketing?  
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References

• https//www.hubspot.com/inbound-marketing
• https//www.inc.com/aj-agrawal/10-reasons-why-inbo
  und-marketing-is-necessary-in-2016.html
• https//vtldesign.com/digital-marketing/inbound-ma
  rketing-vs-outbound-marketing/
• https//blog.hubspot.com/blog/tabid/6307/bid/2989/
  Inbound-Marketing-vs-Outbound-Marketing.aspx
• https//www.lyntonweb.com/inbound-marketing-blog/t
  op-5-things-your-inbound-marketing-plan-needs-to-s
  urvive

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