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• New SEO strategies for companies that market to CFOs Increased value of B2B social marketing after Pinguin update

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Possibly one of the largest effects of the Penguin update to the SEO strategies being used is its new treatment of backlinks. The new policy will now ascribe values to each backlinks with the goal of rewarding what are viewed as good backlinks while penalizing those that come from low quality content pages. – PowerPoint PPT presentation

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Title: • New SEO strategies for companies that market to CFOs Increased value of B2B social marketing after Pinguin update


1
  • New SEO strategies
  • for companies that market to CFOs
  • Increased value of B2B social marketing
  • after Pinguin update

2
The purpose of this webinar is to demonstrate the
increased value of social marketing for B2B
companies after recent Google updates, as well as
explore new social strategies and holistic
approach to content creation and distribution.
Find more on ProformativeInsights.com
3
More Backlinks Or Social Content?
  • The growing need for B2B social marketing
    couldnt be clearer in an ongoing effort to
    promote social marketing strategies and to
    improve its Search Engine experience, Google has
    created the SEO Penguin update.
  • The essential goal of the Penguin is to minimize
    and eliminate loopholes and exploits used by SEO
    experts to artificially inflate the page ranking
    of a website.
  • Ranking in the Search Engine will now be
    determined by an improved algorithm that more
    than ever assigns value to high quality, relevant
    content and rewards pages that are actively
    shared on the social net.
  • This is just the latest of several initiatives
    launched by Google to improve the user experience
    of its search engine.

4
More Backlinks Or Social Content?
  • Possibly one of the largest effects of the
    Penguin update to the SEO strategies being used
    is its new treatment of backlinks.
  • The new policy will now ascribe values to each
    backlinks with the goal of rewarding what are
    viewed as good backlinks while penalizing those
    that come from low quality content pages.
  • This is intended to root out web spam and SEO
    gamesmanship.
  • Companies now required to implement more social
    content and will be forced to provide quality,
    original content with links that are useful to
    users.

5
More Backlinks Or Social Content?
  • This is good news for businesses and search
    engine users alike.
  • Gone are the days when keyword-loading, and
    content-copying are rewarded with the highest
    page views.
  • Going forward, we can expect more relevant and
    accurate answers to our queries that will save
    time and reduce confusion.
  • Imagine attaining the most up-to-date and
    relevant answers to your queries that are not
    convoluted by paid search ads that distort search
    results!
  • By making social content one of the essential
    criteria of page ranking, Google has
    fundamentally re-shaped the way companies design
    content marketing strategies for their online
    properties and digital assets.

6
More Backlinks Or Social Content?
  • Social content marketing has re-written the
    rules of communication between a business and its
    prospects.
  • Now more than ever corporate executives are
    sharing their experiences through tweets,
    Linkedin and Facebook Groups and status updates,
    Proformatives expert pages and its B2B
    Marketplace interactions, Instagram photos they
    share their knowledge on Youtube and Metacafe via
    Proformatives video papers and interviews, and
    communicate via emails.
  • Fortunately, the blending of content, SEO and
    social media has created a unique opportunity to
    optimize each customers attention throughout
    each part of the sales cycle from initial brand
    awareness to purchase.

7
More Backlinks Or Social Content?
  • Keyword optimization and social media
    promotion are essential aspects of the
    content-marketing process.
  • By optimizing and socializing content that is
    relevant to the stages in the buying cycle,
    prospects can find solutions through search and
    be inspired to share what theyve found through
    social media.
  • The best sales for any product come from happy
    customers.
  • Social content marketing empowers your clients to
    share their satisfaction with their peers and
    generate a word of mouth for your services.
  • We observe that Proformatives B2B Marketplace
    now has more active reviewers and review pages.

8
More Backlinks Or Social Content?
  • There is now an easy way that your business
    could directly reach hundreds of thousands of
    corporate executives and add juice to your social
    strategies.
  • Proformative has built an unmatched peer-to-peer
    network of over 600,000 corporate finance
    professionals.
  • The vast majority of our members are Corporate
    Directors, Vice-Presidents and above.
  • Among other marketing solutions, we provide a
    platform for interactive B2B social marketing
    that allows each company to connect with
    prospects and cultivate relationships with
    members that will generate quality leads and
    result in increased revenue.

9
More Backlinks Or Social Content?
  • The business value that comes from effective
    optimized and socialized content marketing comes
    in many different forms.
  • To get a clear idea of what that means, it's
    important to understand the many advantages of
    B2B social marketing across the customer
    lifecycle

10
Advantages of B2B Social Marketing
  • Brand Development.
  • Give your brand that personal touch that will
    attract new customers.
  • Effective social content marketing allows you to
    control your brands message and build trust in
    your target market.
  • It also makes it easier for prospects to get
    acquainted with your brand and learn what it can
    offer to them.

11
Advantages of B2B Social Marketing
  • Product Differentiation. 
  • The best way to make a lasting impression on any
    marketplace is to be unique. Engaging content can
    help firms stick out amongst the pack and give
    your company a well-defined identity.
  • By being different you are able to connect with
    your customers more effectively and tell them
    what sets your company apart.
  • By drawing a contrast between your brand and the
    competition, prospects are able to buy into your
    products and company culture.

12
Advantages of B2B Social Marketing
  • Audience Analysis. 
  • Successful marketing and optimization isnt
    simply about persuading customers to choose your
    product, it is also about understanding why.
  • Social content marketing gives you all of the
    tools you need to track and evaluate your
    progress.
  • With up-to-date web analysis of customer trends
    you will have access to conversion percentages,
    the most successful keywords and more.

13
Advantages of B2B Social Marketing
  • Improved Customer Service. 
  • Informative content allows customers to easily
    find needed information about your product.
  • With the ability to access vital information such
    as service policies and FAQs, prospects are able
    to have an improved understanding and experience
    with your product.

14
Advantages of B2B Social Marketing
  • Stronger Client Relationships. 
  • By keeping customers and prospects engaged, your
    company will get the rapid customer feedback that
    is essential to better serving your client base.
  • Satisfied customers will also be able to
    communicate their positive feelings with their
    peers through social channels.
  • This will generate a word of mouth that will
    result in more leads and increased sales.

15
Advantages of B2B Social Marketing
  • There has never been a more effective way to
    target, inform, engage and reach potential
    customers.
  • Social marketing is not simply about a one-way
    communication to prospects its about starting a
    conversation via your content.
  • As a B2B marketer you need to be sure that your
    content and marketing approach is equal to the
    dynamic internet marketing landscape.

16
Socialize Your Campaigns
  • Equipped with the proper goals and
    measurement approach, a socialized framework
    for content marketing can help marketers deliver
    more qualified and motivated prospects to sales.
  • That framework begins with better defining
    customer segments, while at the same time
    understanding your prospects pain points and
    goals.
  • It means developing a content plan that takes
    them on a unique journey that ends with their
    expectations being met and their needs fulfilled.

17
Right Content via Right Channels
  • The value of content marketing goes beyond
    attracting leads and sales.
  • It fosters good will and brand value. It empowers
    fans to refer the products and services they like
    to others.
  • As you develop and implement your content plan,
    consider the holistic impact of content on
    reaching and engaging your customers.

18
Engage With New Audiences On Proformative.com
19
Engage With New Audiences On Proformative.com
20
Engage With New Audiences On Proformative.com
21
Engage With New Audiences On Proformative.com
22
PROFORMATIVES SOLUTIONS for social thought
leadership marketing
23
PROFORMATIVES SOLUTIONS for social thought
leadership marketing
24
PROFORMATIVES SOLUTIONS for social thought
leadership marketing
25
PROFORMATIVES SOLUTIONS for social thought
leadership marketing
26
Our Audience
27
Selected Clients
28
Client List
  • 360 SolutionsAdaptive PlanningAhead Human
    Resources, Inc.Alight PlanningAlineAlliance
    Cost ContainmentappfolioArancaAriba,
    Inc.Avalara, Inc.Baker TillyBarney BarneyBI
    101BirstBlackLineBNA SoftwareBOARD USABurr
    Pilger MayerBusiness Intelligence 101Callidus
    Software Inc.CapTrust Financial
    AdvisorsCatavolt, Inc.Cloud IdentityComdataCon
    cur TechnologiesDeloitteDemand Solutions
    GroupDeWinter AssociatesDLA PiperEchoSignEpico
    r Software Corp.Ernst Young LLPERP
    GuruExcel4AppsExcel4apps IncExecustaff
    HRExplore ConsultingFiREappsFoley
    LardnerFrank, Rimerman Co.Frank, Rimerman
    ConsultingGlobal SharesGorilla ExpenseGorilla
    Expense is Reefin, LLC.Habif, Arogeti Wynne
    LLPHanson BridgettHedge Trackers, LLCHein
    AssociatesHost AnalyticsIBM Business Consulting
    ServicesIBM ClarityIBM CognosIndeed.comInforI
    ntacct CorporationIntralinks
  • LegiantMarcumMarcum LLP Accountants
    AdvisorsMcGladreyMoyo GroupmyDIALS, Inc.Nair
    CoNetSuiteOpen Systems, Inc.Optimized
    Payment ConsultingPerficient, Inc.Peterson
    Sullivan LLPPlanviewPlatte Valley
    BankPricewaterhouseCoopers LLPPROPHIX Software
    Inc.PROSRavix Financial, Inc.Real Asset
    Management IncReceivables ExchangeReplicon
    Inc.RevalSAPSAP America Inc.SEISilicon
    Valley AccountantsSilicon Valley Bank / SVB
    Financial GroupSOA ProjectsSumTotal Systems,
    Inc.SunGard Availabilty ServicesSutiSoftSVA
    CPATagetik North America, LLCTatum LLCTeknos
    Associates LLCTeradataThe HeightsThe Melita
    GroupTreasury DynamicsTribridgeTrinet HR
    CorporationTriNet-DWA MediaTrinTechTwo Step
    SoftwareUC Berkeley ExtensionUltimate
    SoftwareUS BankVaricentVISAVISA / OMD
    NYWeiland FinancialWestern UnionWestern Union
    BSGWoodruff-Sawyer Co.WorkDayXactly

29
PROFORMATIVES Advantage
30
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