Top Tips To Give Your Instagram Dental Marketing A Boost - PowerPoint PPT Presentation

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Top Tips To Give Your Instagram Dental Marketing A Boost

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Advertising your practice on Instagram is one of the simplest and most effective methods of increasing your dental office's online visibility. If you haven't created an IG account yet, take time to do so and explore how the app works and the myriad of marketing tools integrated into its client. – PowerPoint PPT presentation

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Title: Top Tips To Give Your Instagram Dental Marketing A Boost


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  • Top Tips To Give Your Instagram Dental Marketing
    A Boost

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  • Whether you are a new startup or a longtime
    provider, social media platforms like Instagram
    (IG) are currently the most effective marketing
    channels available for the dentistry field.
    Famous global healthcare brands are leveraging
    online communities of patients through the use of
    targeted imaging and videos to make their brands
    known and profitable.
  • Practices wanting to create a sustainable influx
    of new patients should do the same to connect
    with current and prospective clients themselves.
  • Why Instagram Is Vital To Your Dental Practice's
    Success

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  • Advertising your practice on Instagram is one of
    the simplest and most effective methods of
    increasing your dental office's online
    visibility. If you haven't created an IG account
    yet, take time to do so and explore how the app
    works and the myriad of marketing tools
    integrated into its client.
  • With a quick search, you can quickly locate your
    competition and gain important insights into how
    they are achieving success in their dental
    Instagram strategies. This allows you to not only
    assess their methods but improve upon them,
    allowing you to divert some of their own traffic
    to your practice.
  • Features like Instagram Stories, searchable
    hashtags, and support for geo-location tracking
    have helped dental practices reveal new revenue
    streams they didn't know were available. The
    platform is also clearly business-friendly,
    thanks to its video upload feature to help engage
    target audiences.
  • Adit specializes in providing innovative
    marketing tools and strategies and will help you
    leverage your Instagram account to its fullest
    potential.
  • How To Use Instagram Marketing Strategy For
    Dentists Effectively
  • When you first dive into Instagram marketing, it
    can be a bit of a learning curve that you need to
    take time to learn about. This platform revolves
    around visual content, which can be a pressing
    demand on your already busy schedule at your
    dental practice. Additionally, you can't just
    post anything.
  • Visual appeal is key to not only engaging
    potential followers but getting them to keep up
    with your latest news and services. Postings need
    to be eye-catching with the right background or
    applied photo filter.

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  • Simple details can mean all the difference when
    establishing your dental practice in an online
    social media community like Instagram. Below are
    helpful tips to help you maximize brand appeal on
    IG
  • Use Appropriate Hashtags on Your Instagram Posts
  • Hashtags are crucial in helping expand the
    exposure of your posts and widening the audience
    that sees your content. They're powerful because
    of their ability to increase engagement and
    possibly create a viral sensation that will have
    your community talking about your office for
    weeks.
  • Overusing these tags is also a no-no, though. No
    one on the Internet likes spam, and IG users are
    no exception. Further, the social media giant
    doesn't allow overuse and even has its own
    standards for what it considers to be
    inappropriate or offensive content. So, make sure
    you get familiar with these guidelines before you
    start posting graphic videos of a root canal!
  • At Adit, we recommend focusing on the hashes that
    perfectly describe your posted content and be
    sure to use an SEO-rich caption to go with it.
    The good news is you're currently allowed to use
    ten hashtags and add your location to your
    Instagram posts? This can attract significant
    views, each of which is an opportunity to
    generate a lead for your dental practice.
  • Instagram Stories are a Must
  • Since its inception, the IG Stories feature has
    become fiercely competitive for dentists. This is
    because they help to create enhanced visibility
    online and engage customers.

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  • All of which has led to impressive lead
    generation and conversion rate improvement.
  • As a premier dental marketing company, Adit has
    helped countless practices create a loyal
    following of patients within their communities
    through the use of engaging stories. We don't use
    bots to boost your online growth artificially.
    Instead, our expert marketing team carefully
    analyzes your audience and captures the messages
    and content about your products and services they
    want to know about.
  • Your Posts Need to be Creative and Interactive

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  • The most engaging approach to connecting with new
    patients is interactive content. Instagram posts
    that involve your viewers lead to increased
    click-through rates and bring value-added
    educational content to your network. Adit will
    utilize everything from community QA sessions to
    fun quizzes with prizes for winners to
    incentivize participation.
  • Instagram Ads Can Unlock New Revenue Streams
  • To increase your sales traction, definitely
    consider Instagram Ads to give your brand the
    boost it needs as part of your overall digital
    marketing strategy. Since Facebook's acquisition
    of Instagram in 2012, features have been added
    that allow you to advertise on both platforms
    simultaneously.
  • Local practices can benefit from ad campaigns run
    on this social media platform. Compared to a
    Facebook page profile, IG performs better and
    drives significantly more engagement overall
    because contact information, like your phone
    number, is more easily accessible.
  • Currently, there are two methods for advertising
    on Instagram
  • Directly through the Instagram application
  • Via Facebook Ad Manager
  • IG Social Media Marketing Needs Influencers
  • Since the advent of online communities, the
    concept of influencer marketing has existed, but
    Instagram took it to a whole new level.

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  • Influencers are individuals who not only love
    your dental practice and services, but they want
    all of their followers to know about it!
    Collaborating with these individuals can boost
    your brand awareness and convert leads into sales
    for you.
  • It goes without saying that algorithms used by
    social media sites like IG rely on people over
    brands to generate their popularity and revenue.
    If you want to market your office on this
    platform successfully, you need to utilize
    influencers.
  • Post About Your Star Employees and Their
    Accomplishments
  • Your company is more than just a service
    provider it's a brand that has a story to tell.
    Your employees are a crucial part of your
    business, especially when it comes to patient
    engagement, so don't hesitate to show them off.
  • Prospective patients and those you already have
    are often endeared to the personality and
    relatability of employee-generated content, so
    take advantage of this opportunity.
  • Use Video Content in Your Instagram Stories
  • While pictures of a beautiful smile say a
    thousand words, seeing the patient at ease and
    thrilled about their results in a video is more
    convincing. All it takes is a minute or less to
    tell a story on Instagram, and the rewards for
    this strategy come in various ways.
  • From alleviating fears about procedures to
    connecting with the personality and atmosphere of
    your practice, a quick video with strategically
    created content often leads to increased traffic
    and conversions.

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  • Have Your Posts Tell a Story
  • Since the beginning of time, humanity has used
    storytelling to empathize, persuade, and sell.
    While you can share quick clips of your latest
    teeth whitening products or special discounts for
    certain services, nothing connects deeper than
    inspirational messaging.
  • For example, if you go on a trip once a year to
    volunteer your services in another country,
    document this experience and share it. Show the
    more profound vision and pride you take in your
    company with the world.
  • Attract Potential Patients with Contests
  • Who doesn't like friendly competition? Contests
    are notorious for generating more followers on
    Instagram, and it's fun! Whether you ask trivia
    questions about wisdom teeth or ask followers to
    share a post you made to be eligible for a
    giveaway, you will successfully get more traffic
    to your site.
  • Reward Your Instagram Followers
  • When thinking about rewards, you probably imagine
    gift cards and goodie bags. All of which can add
    up in costs over time. The good news is that
    rewarding your IG followers doesn't require much
    more than a simple acknowledgment of their
    patronage.
  • Whether you share a patient's recent photo of a
    newly built garden that looks amazing or you
    reply to comments left on your page, these little
    gestures reward their loyalty and dedication.

9
  • Instagram Pages Need SEO

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  • Just like on a Facebook page, Instagram is
    friendly to SEO strategy and optimization.
    Advertising successfully on this platform
    includes ensuring simple account features like
    your account name accurately reflect your market
    and specialty.
  • This also means anything you post should reflect
    these details so that your photos and video
    content show up in the "Explore" channel of IG.
  • Pay Attention to Your Dental Office's Instagram
    Insights
  • With everything we've already discussed, you
    should be well on your way to gaining popularity
    on Instagram. Make sure to review reactions to
    your posts and follow up as appropriate. You need
    to be familiar with how your audience functions
    throughout their day.
  • For example, making posts around two in the
    afternoon on a Thursday may mean that your
    blue-collar market doesn't see it because they're
    at work.
  • Maximize Your Instagram Social Media Reach With
    Adit
  • Adit recognizes the importance of unique
    creativity to market dental practices on social
    media platforms like Instagram successfully. From
    attractive gifts and videos to engaging images of
    your products, we improve click-through rates and
    conversions with skillfully crafted campaigns.
  • Discover the powerful influence of Instagram
    marketing on your audience and discover how Adit
    leverages it to its maximum potential for your
    company. Unlike other social media marketing
    firms, we guarantee the work we do by not getting
    paid until you beat your ROI.

11
  • Request your free demonstration today to learn
    more about the SEO services we provide!
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